nick cohen - mediacom
DESCRIPTION
Presentation for MediaCom Engage conference, Edinburgh 23/10/12TRANSCRIPT
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Building better
connections across media
Nick Cohen, Head of Mediacom
Beyond Advertising
23rd October 2012
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Vs
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Vs
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Vs
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Media multi-tasking
Multi-tasking
20%
Source: Ofcom Digital Day research
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“Connected Media”
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Mobile & social are now a part of all campaigns,
whether we plan it or not!
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So how do respond?
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“Connected Content”
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Skoda: ‘British cycling programme’
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Skoda: ‘British cycling programme’
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Volkswagen: ‘See Film Differently’
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“Connected Planning”
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Building connections between platforms has to start
with the original idea
TV
Radio
Experiential
Digital
Social Media
CORE
IDEA
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To build connections between media, you need to
connect disciplines
CONTENT DIGITAL MEDIA + +
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Connections need to be made throughout the
campaign lifecycle
Strategy Ideation & concept
development Production
Campaign Live
Evaluation
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Thank you