backelite digital agency presentation_english
TRANSCRIPT
TITRE DE LA PRÉSENTATION
7 rue de Bucarest 75008 Paris - +33 1 73 00 28 00 – [email protected] - backelite.com
01 JANVIER 2014
100+ employees10 designers
30 marketing & technical consultants
40 developers and architects
100+ references
40+ million application downloads15+
trophies and rewards
Backelite helps its clients over the long termfor the definition and the creation of an unforgettable
digital experience on all screeens
CAPGEMINI GROUP/ PROSODIE / BACKELITE A REFERENCE IN DIGITAL TRANSFORMATION
Backelite, 100% Prosodie subsidiary, Capgemini group
A complete range of IT and mobile services
Digital transformation Large scale projectsCustomer satisfaction Back-office
Front-officePayment transactionsMulti channel customer relationsHosting
Web & mobile UX New screens strategy
DIGITAL REVOLUTION
New devices
Cross-channel experience
Demultiplication of contact points between the brands and the users, withthe rise of social networks
UX VISION
A process that considers multiple parameters
Master digital technologies and think the associated user experienceis essential to answer the needs of this cross-canal customer
A key issue in the digital world
PROJECT CONTEXT
BRAND OBJECTIVES
USERS EXPECTATIONS
A MULTI-EXPERTISE APPROACH
Brand identity
Ergonomics
UI design
Interaction design
Technical consulting
Development
Performance
Testing unit
Strategy& Marketing
Ergonomics& Design
Technology& Innovation
Monitoring & benchmark
Marketing strategy
Contents organization
Use cases
DESIGNSTUDIO
EXPERIMENTATION
IN MINUTE DETAIL
CO-WORKING BETWEEN DESIGNERS, DEVELOPERS& CONSULTANTS
MORE THAN 200 INTERFACESCREATED200+
TECHNICALEXPERTISE
CAPACITYTO INDUSTRIALIZE
TESTING UNIT
ADAPTIVE WEB DESIGNDEVELOPMENT FRAMEWORK
DEVELOPERS AND TECHNICAL CONSULTANTS(PARIS AND MONTPELLIER, FRANCE)
40
FUTURE DEVICES EXPERTISE AND TECHNICAL INNOVATION SINCE BACKELITE’S CREATION
MULTI-SCREEN FUTURES DEVICES EXPERTISE
100+REFERENCES
PROJECT MANAGEMENT
TECHNICAL AND FUNCTIONALCONSULTANTS20
BUSINESS EXPERTISE
BANKING/INSURANCE TRANSPORT ECOMMERCE INDUSTRY BTOB
V CYCLE AGILE
SPECIFIC METHODOLOGY BUILT FOR YOUR NEEDS
1RESEARCH &
SCOPE DEFINITION
Needs collecting
Benchmarking
Objectives definition
Contents organisation
2CONCEPTION
Design workshop
Functional design
Ergonomics design
POC
3DEVELOPMENT
Development
Testing
4FOLLOW-UP
& EVOLUTIONS
KPI monitoring
New needs identification
CUSTOMERS’ LONG TERM SUPPORT
Consulting
Monitoring & benchmark
Strategy
Scope definition
Monthly new screens« Panorama »
Backelite at home
Backelite consultants in your offices
Management involvement
Backelite’s experts support
Performance
Performance plan in order to maximize your digital ROI
Qualitative and quantitative objectives (KPIs)
Performance leverage actions definition
Methodology and follow-up tools definition
SOME OF OUR BEST SUCCESSES
BACKELITE SERVICES IN EVERYDAY LIFE
4 millions daily users – 40 million downloads
07:00 am 11:00 am 04:40 pm 8:30 pm 10:00 pm
Ckeck weather and
your train timetable
Bank
transferBook a room Shopping Dating
1 million monthly unique visitors on mobile devices
BACKELITE 015
L’agence Nouvelle DéfinitionInnovative digital bank branch
BtoB iPad application
The best of fashion adapted on all screen types
France’s favorite retail brand’s m-commerce website
The first technical gaz encyclopedia for studients, researchers and scientists on a tablet !
80000 movies, 1 900 theater rooms and 300 000 stars in your Windows Phone
CONTACT US
David SAMSONBusiness Development Director
Mob +33 6 26 10 86 52Tel +33 1 73 00 28 52Fax +33 1 73 76 87 20
www.backelite.com