baidu: webmaster tools...baidu webmaster tools registration • claiming your baidu account: - email...
TRANSCRIPT
Baidu: Webmaster Tools Overview and Guidelines
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Agenda • Introduction
• Register
• Data Submission
• Domain Transfer
• Monitor Web Analytics
• Mobile
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Introduction
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What is Baidu • Baidu is the leading search engine in China.
• It has nearly 80% market share in China and China is the second biggest search engine market after the US. A considerable number of English searches come from these Chinese users, and the number of English searches is on the increase.
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Register
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Baidu Webmaster Tools Registration • Claiming your Baidu account: - Email address or +86 Chinese mobile number - Set up password - Enter the Captcha
• If you used an email address for registration, you will get an email for activation. Click the link in your email and follow the steps.
• If you have registered with mobile number, complete the registration process by verifying your mobile number.
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Add Your Website • Now you can login to your Baidu
account by going to the homepage of Baidu webmaster tools - http://zhanzhang.baidu.com/
• You will see a similar screen as shown on the left. Click on “Add Site” button and put in your home page URL.
• The next step is to verify.
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Verify Your Website Ownership • You have 3 options for site verification: - Download a file and upload to your root folder
- Put the HTML Meta Tag to your top page between <head> and </head>
- Verify with a CNAME record added to your domain’s DNS area under the name “zz.baidu.com”
• Once you have verified using one of these options, click “Complete”
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Verify Website Verify Help
File Validation
HTML Tag Verification
CNAME Verification
Complete Verification
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Site Manager • Once you are verified, your site will be added
to Site Manager automatically. • This is your overview where you can see all
your sites and you have options to: - Add more sites
- View site details
- Delete a Site
• You can also view your messages like DNS errors or increase in page not found, etc.
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Data Submission
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Sitemap Submission • Submitting sitemaps in Baidu is similar to
Google: - Prepare your Sitemap in these accepted formats –
text and xml - Sitemap file size should neither exceed 50,000 URLs
nor exceed 10 MB
- Upload the Sitemap in your site’s root directory
- Ensure the site for which you are submitting Sitemap is verified successfully in your account
- Ensure there isn’t any Chinese characters in your Sitemap
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Dead Links Submission • There are 3 ways to submit your dead links to
Baidu to remove it from their index quickly - File Submission - Setup a 404 page not found redirect for all your dead links
- Consolidate all your dead links and create a dead links file
- Dead links file format is also same similar to Sitemap file formats – text or xml
- Ensure the site you are going to submit dead links is already verified
- Regular Expression Submission - Submit a formula ended with “/” or “?”
- Template Submission - For pages which gets expired content - Copy code provided by Baidu and paste into the code of every page which
you want to remove, between <head> and </head> - You could submit only one page as a template for those pages with the
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• Dead Links are your 404 or Page not Found links resulted due to change in URL or domain transfer.
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Individual URL Submission • Similar to Sitemap and Dead Links, URL
submission allows you to submit individual URLs to Baidu for quick indexing. - - http://zhanzhang.baidu.com/linksubmit/url
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Domain Transfer
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Domain Transfer • Site Configuration section provides
Domain Transfer tool which allows you to accelerate the indexing of your new site when you transfer your old site to a new domain: - Set up 301 redirects for your old content and ensure
it redirects to your new content - Verify the new site in your account - Use this tool to notify Baidu about your new site
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Website Analysis
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Links Analysis • Links Analysis can not only tell you the
dead links on your site but also shows the number of links pointing to your site from other sites.
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Indexed Pages • This feature shows the number of pages
indexed by Baidu. - Baidu does index English sites but it gives preference
to Chinese sites and sites that are hosted on servers located in China
- So, if your site is in English, it may take a longer time to be indexed by Baidu based on the popularity of your site
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Search Keywords • These are the keywords used for which
your site was shown in the search results. Basically, keywords, impressions and click-through rates as well as average ranking.
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Optimization Tips • Baidu has a page optimization tool: - You can submit important URLs from your site and
receive tips on how to correct any errors, if found
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Crawling • Similar to Google, Baidu also shows the
Crawl Errors or Exceptions and these could be 404s or other server errors.
• You can also set the crawl rate for the Baidu crawler.
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Robots.txt • You can not only check to see if your site
has an existing Robots.txt file but you can also generate one for your site.
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Security Detection • Baidu has a security detection tool which
can check your site for Malware for free.
• In fact, Baidu search results shows your website with a message that “This site may be a security risk” if affected by Malware so you can later check the tool for details.
• Baidu also has a tool to check your site for vulnerabilities like Page Source code leak, SQL injection, etc. so you can take appropriate actions.
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Baidu Analytics • Baidu also provides a free website
analytics tool called Baidu Statistics to measure: - Site Traffic
- Conversions
• A number of reports can be generated from this tool, for example: - Trend Analysis
- Source Analysis
- Visitor Analysis
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Structured Data • Baidu has their own version of
Schema.org supporting Structured Data: - http://zhanzhang.baidu.com/schema/index
• They only support Q&A, online documents like PDFs, Software and Document downloads.
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Mobile
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Mobile Crawler • Baidu has a Mobile crawler and it may
take several months for them to crawl your mobile site and to start displaying it in Mobile search.
• Ensure you use their Mobile Adaptation feature to submit your mobile site that corresponds to your desktop page.
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Site App • Baidu also has a free mobile app creator.
Webmasters can create a free mobile site and they can sync it with their desktop site.
• Baidu app store is free and easy to use. However, they do closed testing and apps require to be whitelisted before being featured.
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Thank You