balanced teams : how conflicting perspectives hatch creative solutions
DESCRIPTION
With the ever increasing complexity involved in today’s technology, designers and developers are having to become more and more specialized. The greatest potential for innovation lies at the intersection between disciplines. Traditional brainstorming, used for decades and based on rapid idea generation free from critique, no longer is well suited to tackle the big sticky questions when everyone in the room is approaching the problem from the same knowledge base. Balanced teams of representatives from multiple disciplines focused on collaboration and continuous delivery have a greater chance of solving problems than siloed specialists. This talk will dive into strategies both new and old drawn from a variety of domains that can be used to facilitate creative group thinking and drive innovation. These techniques are drawn from and inspired by companies large and small, the arts, design firms and case studies from my work at Carbon Five. They will show how conflicting viewsTRANSCRIPT
Balanced TeamsHow Conflicting Perspectives Hatch Creative Solutions
chemphill [email protected]
Courtney Hemphill
Industrial Revolution
Digital Revolution
Efficiency at Scale
Knowledge at Scale
The Service Revolution
Internet of EverythingHomes, Cars, Cameras, Hospitals,Watches....
Apple
“Our method was to develop integrated products, and that meant our process had to be integrated and collaborative”
- Steve Jobs- Steve Jobs
Multidisciplinary Collaboration
Networks
“Nobody creates a Broadway musical by themselves”- Brian Uzzi
•Varied skills (veterans)
•Expanded product team (newcomers)
•User testing (reach out to your small world)
Networks
Proximity
“The cross-pollination of ideas is really the valuable part of co-working”
- Jacob Sayles of Office Nomads
“...10 times the righteous nerdly swagger of any other building on
campus...”
Photo MIT / webmuseum.mit.edu
Pixar
Photo courtesy marcfalken | CC BY
•Co-located Teams
•Visual Radiators
•Full Team Reflections
Proximity
Empathy
“The broader one’s understanding of the human experience, the better design we will have.”
- Steve Jobs
Shopcraft as Soulcraft
“Always try to hire people who yearn to be master craftspeople...”
- Jason Fried, 37 Signals
•Everyone’s a manager
•What if?
•Hypothesis Based Sprints
•Frequent Feedback Loops
Empathy
Practice
Project ManagementResearch Strategy Design Build SupportRelease
Discovery
Handoff
Design Engineering
Handoff
Waterfall
Handoff
Project ManagementResearch Strategy Design Build SupportRelease
Discovery Design Engineering
Handoff Handoff
Waterfall
Known ProblemKnown Solution
Large Team
Handoff
Project ManagementResearch Strategy Design Build SupportRelease
Discovery Design Engineering
Handoff Handoff
Agile XP
Project ManagementResearch Strategy Design Build SupportRelease
Discovery Design Engineering
Handoff Handoff
Agile XP
Known ProblemUnknown SolutionMid-sized Team
Product Team
Learn Build Measure
Lean Startup
Product Team
Learn Build Measure
Lean Startup
Unknown ProblemUnknown SolutionProduct Team (3)
Design
Development
Feat
ure
Dev
elop
men
t
Time
Product Owner} Product Team Skills
1 week 2 weeks 3 weeks
Design
Development
Feat
ure
Dev
elop
men
t
Time
Product Owner} Product Team
1 week 2 weeks 3 weeks
Design
Development
Feat
ure
Dev
elop
men
tProduct Owner} Product Team
Iteration 0
Discovery & Planning
Mon Tues Wed Thurs Fri
Reflect & Define Specify Build Build & Prep Test
Techniques•Provisional Personas
•Experience Mapping
•Sprint Experiment Planning
•Bang vs Buck 2x2 Matrix
•BDD Story Writing
•Hybrid Prototyping
•Living Style Guides
•User Testing
Process Evolution
Check out...
1. Brian Uzzi, The Myth of the Brainstorm(http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer?currentPage=all)
2. HBR “Want collaboration? Accept & actively manage conflict.”http://hbr.org/2005/03/want-collaboration-accept-and-actively-manage-conflict/ar/5
3. “How creativity works. What Broadway musicals really teach us about collaboration.”(http://www.slate.com/articles/life/do_the_math/2012/03/how_creativity_works_what_broadway_musicals_really_teach_us_about_collaboration_.html)
