Balihoo Paid Search activates your data to create hundreds or thousands of completely unique and highly relevant campaigns. The data ingested each day by the Balihoo platform informs and drives all aspects of every campaign.

Brands and agencies who use enterprise bid management platforms routinely apply basic ad relevance strategies

across a broad swath of markets and campaigns. This approach is easy to scale, but it leads to substantial ad waste, generic consumer messages, and underperformance.

Balihoo Paid Search solves these problems by applying contextual and geographical relevance, on

the micro level, across hundreds or thousands of unique campaigns.

H O W ?By using your own location data, Balihoo generates complete

AdWords campaigns that include elements and configurations unique to each individual query.

LO C AT I O N N A P

H O U R S O F O P E R AT I O N

I N V E N TO R Y

B E H AV I O R A L DATA

I N T E R E S T DATA

D E M O G R A P H I C DATA

K E Y P H R A S E S

S A L E S DATA

A D C O P Y

C A L L T R AC K I N G

S I T E E X T E N S I O N S

B U D G E T S

TA RG E T S

DAY- PA RT

K E Y W O R D S

U R L S

L A N D I N G PAG E S

PAID SEARCH Transform your AdWords campaigns into ROI heroes using your own data.

T H E B A L I H O O E N G I N E

W H O I S U S I N G B A L I H O O PA I D S E A RC H ?

Organizations that need to differentiate their campaigns locally, particularly:

Digital Media AgenciesRetail

Insurance Durable Goods Manufacturers

FranchisesService Companies

A B O U T B A L I H O O Balihoo's software solutions increase the

ROI of digital advertising for national brands and their agencies. By dramatically improving the relevance of paid search and display ads over other campaign management solutions, Balihoo has proven their ability to increase click-through rates and decrease average cost-per-click while simultaneously saving you manual tasks and setup time. The result is the most efficient and effective way to deploy your digital campaigns.

C P C

C T R

$ 6 . 5 0

$ 5 . 5 0

$ 4 . 5 0

$ 3 . 5 0

$ 2 . 5 0

2 . 4 0 %

1 . 8 0 %

1 . 2 0 %

0 . 6 0 %

0 . 0 0 %

M O N T H 1 M O N T H 2 M O N T H 3 M O N T H 4 M O N T H 5 M O N T H 6

Digital advertisers are discovering their unfair advantage.

Introducing Micro Relevance.Balihoo's digital campaign management software increases the ROI of your campaigns by dramatically improving the relevance of your ads over other solutions. By layering geographic, message, and daypart relevance, Balihoo users have seen up to an 83% increase in Conversions and a 60% decrease in Cost-Per-Lead.

Click-through-rate (CTR) vs. cost-per-click (CPC) across Balihoo customers that agreed to provide KPI metrics from previous digital campaign management platform. After a short burn-in period, Quality Scores (QS) rebuild, CTR increases and CPC decreases.

No other platform can activate your unique location data to produce an unlimited number of individual, micro-relevant campaigns.

One leading insurance brand asked their media agency to improve the performance of their local paid search campaigns without increasing the cost of the program. The agency launched Balihoo’s automated solution which creates micro-campaigns for each local agent’s market, by leveraging existing agent data. Each agent’s ad schedule was individualized to their own unique business hours, and thousands of geographically relevant keywords were added.

Balihoo’s powerful engine reduces the manual tasks required to localize paid search by 90%.

The media agency launched 40,000 ads on day one of the program, and subsequently reduced the effort required for their campaigns from five search managers to a single manager working on the account part-time.