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  • 8/14/2019 Balkrishna Industries 131031 Indsec Initiating Coverage.pdf

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    Incorporated in 1961,Balkrishna Industries Ltd is the flag

    ship company of Siyaram Poddar Group and is the largest

    manufacturer and exporter of Off Highway Tyres (OHTs)

    fromIndia.

    InvestmentRationale:

    Off

    Highway

    Tyres

    Niche

    Segment

    with

    long

    term

    growth Potential: Off Highway Tyres (OHT) is a niche

    segmentcomprising910%oftotaltyremarketglobally.

    Total size of Global Tyres market is pegged at USD

    180bn which means OHT market size stands at approx

    USD1618bn. Lackofmanpoweravailability,highcost

    of available labor and higher productivity requirementarethekeydriversofmechanizationofallkindsofproduction (Agriculture/Mining/Infrastructure etc) activitieswhichinturnpropelsdemandforOffHighwayTyres(OHT). We believe, these trends are irreversible and

    thus longtermdemandforOHTsaresecular innature.

    The incremental OHT demand of USD 480640mn per

    annumitselfpresentsgoodgrowthopportunity(double

    digit) to Balkrishna Industries (which currently holds

    marginalshare

    of

    4%

    of

    global

    OHT

    market)

    over

    next

    fewyears.

    Cost leadershipprovides competitive edge: BKT man

    powercostcomesatlessthan4%ofsalesvisavis25%

    forgloballeaderMichelinduetoproductmixandplantlocation.BKT produces tyres against firm order bookagainstpracticeofholdinginventorybyglobaltyrema

    jorswhichsavesitinventorycarryingcostaswell.Combineddifferenceof2530% ispassedontodistributors

    which keep a portion to themselves and pass the re

    mainingto consumers.ThismakesiteasyforBKTtosell

    its products against stronger brands in the global mar

    ketplace.

    CapacityexpansionatBhuj,agamechanger:BKTisin

    the process of commissioning a tyre manufacturing

    plant at Bhuj in Gujarat with capacity of 1,20,000

    MTPA with capital outlay of Rs 18bn. On successful

    commissioningBhujplantwilltaketotaltyrecapacityto2,76,000MTPAandwilloffermultiplegrowth leverstoBKT.Bhujcapacity will bedistributedbetweenAgriculture and Non Agriculture tyres in the ratio of 55:45 ,whichwillalterconsolidatedcapacity betweenAgriand

    Non Agri in the ratio of 60:40 from current level of

    65:35. Almost 40,000 MTPA capacity at Bhuj will be

    Large/Ultra large(>51)allsteelradialtyres tocaterto

    miningsectorwheredemandismorerobust.Bhuj plant

    aftercommissioning

    will

    allow

    the

    company

    to

    target

    OEMswhereitwillbeabletogarner25%oftotalrevenueovernext3years fromcurrent levelof18%.BhujplantsproximitytoKandlaPort willalso leadtosome

    reductionintransportationcostforBKT.

    Outlookand Valuation:

    GoingbyEV/EBITDA trend in last18months thecompany

    hasbeentradingaround 5.25xTrailingEV/EBITDA(between

    4.56x) Maintaining thehistoricalvaluationtrend,whenwe

    valueBKTat5.25xFY15PEV/EBITDAbasis,weget18months

    targetofRs343whichgivespotentialupside of22% from

    currentlevel.

    WeRecommendACCUMULATE on the stockwith upward

    biastoourtargetprice.

    BSECode 502355

    NSECode BALKRISIND

    MarketCap(Rsmn) 27076

    Sector AutoTyres&RubberProducts

    YearEnd March

    52w.High/Low 318/199

    Listedon BSE/NSE

    SharesinIssue(mn) 96.7

    BSESensex 21058

    NSENifty 6256

    STOCKDETAILS

    Avg.DailyTurnover(Rsmn) 46.3

    Balkrishna Industries BIL IN)- Initiating CoverageINDSECCMP 280 Rating Accumulate

    Target 343 Upside 22%

    CONSOLIDATEDFINANCIALS

    Rsinbn FY12 FY13 FY14P FY15P

    Revenue 30.2 33.9 36.5 40.6

    EBIDTA 5.1 6.7 7.0 8.4

    EBIDTA(%) 17.0 19.7 19.3 20.7PAT 2.7 3.5 3.2 3.7

    EPS

    27.8

    36.2

    33.1

    38.4

    P/E(x) 10.1 7.7 8.5 7.3

    SHAILESH [email protected]+91 22 61146139

    INDSEC SECURITIES AND FINANCE LTD.OCTOBER31, 20131

    % Sept2013 June2013

    Promoter 58.3 58.3

    FII 10.7 10.6

    DII 19.7 19.7

    Others 11.3 11.4

    SHAREHOLDINGPATTERN

    Source:Company,IndsecResearch

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    Incorporatedin1961,BalkrishnaIndustriesLtdistheflag

    shipcompanyofSiyaramPoddarGroupand isthe largest

    manufacturer and exporter of Off Highway Tyres (OHTs)

    fromIndia.

    Ithasachievableproductioncapacityof166000TPAason

    March

    31,2013

    from

    5

    different

    plants

    situated

    across

    Northern and Western India (Gujarat, Maharashtra & Ra

    jasthan) and 90% of the production is exported to more

    than120countriesacrosstheglobe.

    Companys products are sold under the brand name of

    AGRIMAX (Agricultural Tyres), EARTHMAX (Mining Tyres),

    MULTIMAX, RIDEMAX (Radial Transport Tyres) & FOR

    ESTECH(ForestryTyres).

    INDSEC

    INDSEC SECURITIES AND FINANCE LTD.3

    Product Profile: The company operates mainly into Off Highway Tyres (OHT) segment however, through its subsidiaries

    (BalkrishnaPaperMillsandBalkrishnaSynthetics) ithasexposuretootherbusinessesofPaperBoards (CoatedandUncoated),

    SyntheticTextilefabricandMarketingsupportservices,thoughtheycontributearound4%tothecompanystopline.

    Source:Company,IndsecResearch

    SegmentwiseSalesContributionFY13

    CompanyBackground

    62%

    34%

    4%

    Agriculture OTR Others

    The company is present across most categories of Off

    Highway Tyres (OHTs) viz Agriculture, Mining, Industrial,

    Construction, Earthmovers, Port, ATV (All terrain Vehicles

    andTurfcareApplicationTyres;however,majorityofreve

    nuealmost62%comesfromAgriculturetyres.

    Company

    has

    more

    than

    2000

    SKUs

    and

    tyres

    are

    sold

    through200distributorsacross120countries.

    GeographywiseSalesContributionFY13

    14%

    43%18%

    25%

    India Europe NAmerica Others

    Source:Company,IndsecResearch

    ManufacturingFacility

    PlantLocation Product OperationalSince Capacity

    (MT)

    Status

    Bhiwadi,Rajasthan AgricultureTyresBias&Radial,IndustrialTyresBias CY2002 79500 Operational

    Chopanki,Rajasthan PTRBias,Industrial&ConstructionTyres CY2006 43000 Operational

    OTRTyres AllsteelRadial CY2008 11500 Operational

    Waluj,Maharashtra MaterialHandling,Floatation,Industrial&OTRTyres CY1988 22000 Operational

    Dombivili,Maharashtra MouldforTyres CY2005 NA Operational

    Bhuj,Gujarat TobefullyoperationalbyFY15E 120000 UnderConstruction

    Source:Company,IndsecResearch

    CorporateStructure

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    INDSEC

    INDSEC SECURITIES AND FINANCE LTD.4

    BusinessModel

    ManufacturingandSales

    BrandcreationhasbeenthekeyfocusareaforBalkrishna

    Industriesasthere isfirmbeliefthatastrongbrand ises

    sential to attract customer loyalty and command pricing

    power. Based on this belief, almost 9596% of revenue

    comes

    fromin

    house

    brands

    while

    remaining

    4

    5%

    reve

    nue comes from contract manufacturing where company

    manufacturesTyresforleadinginternationalbrands.

    Global brands have offered the company to utilize its full

    production capacity for contract manufacturing under

    Take or Pay route on cost plus basis. However, the

    companyhasdeliberatelyresistedthetemptation.Further,

    under its own brand sales, almost 81% comes from re

    placement market while 15% sales comes from OEMs.

    Catering to replacement market helps in brand building

    andhelpsgainacceptability amongenduserswhichactas

    launchingpadtocatertoOEMs.

    Volvo,BOMAG,JohnDeere,JCB,Ferrari,CNH&L&TCASE

    aresomeoftheGlobal/LocalOEMstowhichBKTcatersto

    fortheirtyresrequirement.

    ChannelwiseRevenueFY13

    81%

    15% 4%

    Distributors OEMs Offtake

    RawMaterialSourcing

    Rawmaterialcost accountsfor almost60%oftotalsales

    andNaturalrubberisthelargestcomponentofRawmate

    rial constituting 48% in volume terms (As seen from the

    attacheddiagram).

    Rubberpriceshavebeenveryvolatileoverperiodoftimes

    fluctuating

    widely.

    To

    tide

    over

    this

    price

    volatility,

    thecompany enters into medium term supply contract with

    both domestic as well as international rubber producers

    andalsokeepsrubberinventoryforcoupleofmonths.

    Pricing

    The company enjoys decent pricing power due to

    recognized brand and quality of its products and is

    normally inapositiontopassonanyhike inrawmaterial

    cost.However,thepassoncomeswithsometimelagand

    isgradual.

    Source:Company,IndsecResearch

    RawMaterialCompositionVolumewise

    Source:Company,

    Indsec

    Research

    48%

    27%

    16%

    6% 3%

    Rubber CarbonBlack Chemicals Fabric BeadWire

    TrendinNaturalRubberPricesTOCOMRubberIndexUSD

    Source:TOCOM,IndsecResearch

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    INDSEC SECURITIES AND FINANCE LTD.5

    INDSECManagementProfile

    Name Designation Profile

    Mr.ArvindPoddar,

    B.Com

    Chairman&

    ManagingDirector

    Mr. Arvind Kumar Mahabirprasad Poddar, B.Com has been Managing Director of Bal

    krishna IndustriesLtd.sinceAugust1,2006.HehasbeenaNonExecutive&Non Inde

    pendentDirectorofSiyaramSilkMillsLtd.sinceMay29,1992.HeservesasaDirectorof

    TeloijanTeaCo.Ltd.,GRLInternationalLtd.,S.P.Investrade(India)Ltd.,VishalFurnish

    ingsLtd.,

    Balkrishna

    Paper

    Mills

    Ltd.,

    BKT

    (EXIM)

    Ltd.

    and

    Siyaram

    Polycote

    Ltd.

    Mr.RajeevPoddar,

    PG(BM),KingstonUniversity,

    London

    ExecutiveDirector Mr.Rajiv.A.PoddarservedasanExecutiveofBalkrishnaIndustriesLtd.sinceSeptember

    16, 2006.Hehasbeen an ExecutiveDirectorofBalkrishna IndustriesLtd.sinceJanuary

    22,2009.

    SmtVijaylaxmiPoddar,

    B.Com

    ExecutiveDirector Mrs. Vijaylaxmi A. Poddar has been an Executive Director of Balkrishna Industries Ltd.

    sinceMay30, 2012.SheservedasanExecutiveDirectorofSiyaramSilkMillsLtd.from

    October 23, 1999 to May 30, 2012. She has rich industry experience & led Siyaram's

    forayintothereadymadegarmentindustry.

    Mr.RameshKumarPoddar ExecutiveDirector Mr. Rameshkumar Dharaprasad Poddar has been a Non Executive NonIndependent

    DirectorofBalkrishnaIndustriesLtd.sinceJuly31,2006.Mr.PoddarservedasanAddi

    tionalDirectorofBalkrishnaIndustriesLtd.sinceAugust1,2006.

    Mr.SubhashChandMantri,

    ACA

    IndependentDirector Mr.SubhashChandraB.MantriservesasaNonExecutiveIndependentDirectorofBal

    krishnaIndustriesLtd.

    Mr.

    SachinNath

    Chaturvedi,

    Btech,FCA,MBA

    IndependentDirector

    Shri.

    Sachin

    Nath

    Chaturvedi

    is

    Non

    Executive

    Independent

    Director

    of

    Balkrishna

    Indus

    tries Limited since July 31,2006. He is Director of Jai Corp Limited, Jai Realty Venture

    Limited.BalkrishnaPaperMillsLimitedandNRAgarwalIndustriesLimited.

    Mr. LaxmiDasMerchant NonExecutive

    IndependentDirector

    Shri.MerchanthasbeenaNonExecutiveIndependentDirectorofBalkrishnaIndustries

    Ltd. since January 2009. He serves as the Chairman and Director of Reliance Ventures

    PrivateLimited.HeservedasaDirectorofRelianceCommunicationsLtd,RelianceNatu

    ralResourcesLtd.andRelianceEnergyVenturesLtdaswell.

    Mr. SanjayAshar,

    BCom,FCA,LLB

    NonExecutive

    IndependentDirector

    Shri.SanjayK.AsherisNonExecutiveIndependentDirectorofBalkrishnaIndustriesLtd

    SinceAug2010.He isapartner in lawfirmCrawfordbayley&Co.SolicitorsandAdvo

    cates andhasbeenlegalcounseltoGoIinvariousdivestmentmatters.Heholdsdirec

    torship in Ashok Leyland; Bajaj Allianz General Insurance & Life Insurance; Mandhana

    Industries;

    Repro

    India;

    Shree

    Renuka

    Sugars;

    Tribhovandas

    Bhimji

    Zaveri;

    Innoventive

    Industries &SanghviMovers.

    Mr.AshokSaraf NonExecutiveDirector Mr.AshokM.SarafhasbeenaNonExecutiveIndependentDirectoratBalkrishnaIndus

    triesLtd.sinceMay29,2008.

    Mr.KhurshidDoongaji,

    BA(Eco)LLB

    IndependentDirector Mr.DoongajiservesasaNonExecutiveIndependentDirectoratBalkrishnaIndustries

    Ltd.Mr.Doongajihasover40yearsofexperienceinprojectandcorporatefinance,legal,

    operationsandcorporatelawswithICICILimited.HehasbeenassociatedwithJAICorp.

    Ltd.since1999.

    MrVipulShah,

    ACS

    Director Shri.VipulR.ShahservesastheComplianceOfficerofBalkrishnaIndustriesLtd.andhas

    beenitsCompanySecretarysinceFebruary11,2012.

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    INDSEC SECURITIES AND FINANCE LTD.6

    INDSECInvestmentRationale:GlobalPopulationsettogrowto8.2bnbyCY30from

    6.5bninCY07.

    Thiswillcreateadditionaldemandfor652MTPAof

    cerealsbyCY30.

    Thiswillrequire 7%increaseinarablelandandequal

    increasein

    cropping

    intensity

    by

    CY

    30.

    1.4bnincreaseinGlobalurbanpopulationbetween

    CY13CY30 willrequireUSD53.8Trninvestmentto

    wardsurbaninfrastructurecreationi.eUSD3.5Trn

    Pa.

    Thiswillleadtogrowthinminingoperationby2.5%

    3.0%paoverCY12CY30.

    ThesefactorscollectivelywillleadtoOHT/OTRde

    mandgrowthof3.04.0%overtheforeseeablefuture

    whichmeansincrementaldemandforUSD480640mn

    OHT/OTRtyrespa.

    1.OffHighwayTyres:NicheSegmentwithlongtermgrowthPotential:

    Off Highway Tyres (OHT) is a niche segment comprising 810% of total

    tyremarketglobally.TotalsizeofGlobalTyresmarketispeggedatUSD

    180bn which means OHT market size stands at approx USD 1416 bn.

    The OHT segment is characterized by low quantity high customization

    levelwhich

    means

    high

    labour

    and

    capital

    cost.

    This

    peculiar

    nature

    of

    industryactsasnaturalentrybarrier.TheIndustryispeggedtogrowat

    5% per annum over next 5 years though short term hiccups are seen

    currentlyduetoweakeconomicscenarioworldwide.Lackofmanpower

    availability,highcostofavailablelabourandhigherproductivityrequire

    ment are the key drivers of mechanization of all kinds of production

    (Agriculture/Mining/Infrastructure etc) activities which in turn propels

    demandforOffHighwayTyres(OHT).Webelieve,thesetrendsareirre

    versibleandthuslongtermdemandforOHTsaresecularinnature.The

    incrementalOHTdemandofUSD480640mnperannum itselfpresents

    good growth opportunity (double digit) to Balkrishna Industries (which

    currently holds marginal share of 4% of global OHT market) over next

    fewyears.

    Populationand

    Food

    demand

    growth

    (CY

    1963

    2030)

    Source:FAO,IndsecResearch

    InfrastructureInvestmentUSDTrn(betweenCY1330)

    Source:Industry,IndsecResearch

    Hardcommoditydemand(CY1230)CY12=100 asbase

    Source:RioTinto,IndsecResearch

    OHT/OTRdemand(USDbn)

    Source:Industry,IndsecResearch

    16.1

    4.1

    0. 2

    1.511.7

    11.2

    9.0

    Road Rail Port Airport

    Power Wate r Te lecom

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    INDSEC SECURITIES AND FINANCE LTD.

    7

    INDSEC

    BKTmanpower cost comesat less than4%

    of sales vis a vis 25% for global leader

    Michelinduetoproductmixandplantloca

    tion.

    BKT producestyresagainstfirmorderbook

    against practice of holding inventory by

    global tyremajorswhich saves it inventory

    carryingcostaswell.

    Combined savings of 2530% inproduction

    anddistribution

    cost

    is

    passed

    on

    to

    dis

    tributors which keep a portion to them

    selvesandpass the remaining to consum

    ers.

    Thismakes iteasyforBKT to sell itsprod

    ucts against stronger brands in the global

    marketplace.

    2.Costleadershipprovidescompetitiveedge:

    As discussed earlier, Off Highway Tyres is a labour intensive business

    characterized by low volume and high variety of products as per cus

    tomers needs. Thus, labour cost is a key determinant of product pric

    ing.. Global Players like Michelin's Manpower cost accounts for 25% of

    sales (inCY12and24.2% inCY11) while the same forBalkrishna Indus

    triesisaround3.9%.Therearetwokeyreasonsbehindthiswidegapin

    manpowercost.

    First

    is

    product

    mix

    and

    second

    is

    plant

    location.

    Mich

    elinhasderived83%revenueinCY12fromNonSpecialtyTyreSegment

    whichareverycommoditizedinnature(havinghighvolumelowmargin)

    whereoperatingmarginfallsinmidtohighsingledigit(69%)whereas

    in specialty tyres segment it commanded operating margin of 26% in

    CY12vs21.5%inCY11.Thus,itisundercompulsiontokeepmarginshigh

    in specialty segment to accommodate other low margin businesses. As

    farasemployeelocationisconcerned,Michelinhasgot80%of0.113mn

    workforce located at high cost location of Western Europe and North

    America where wages are almost 45 times higher than those in India.

    Story issimilarwithotherbiggies likeGoodyear,Bridgestoneandalike.

    ComparedtothisBKTderives94%ofrevenuefromSpecialtyTyresseg

    mentand100%oflabourforcesislocatedinIndia.Thisexactlyexplains

    low

    manpower

    cost

    for

    BKT.

    This

    80%

    difference

    in

    Manpower

    cost

    pro

    vides20%costadvantagetoBKTwhichitpassesontodealersandcon

    sumers to successfully compete with Market leaders. Needless to say,

    dealersaretoohappytopushtheproducttoendconsumer.Themove

    also helps consumers experience the quality of BKT products which is

    comparable with the best. This will help the company successfully tap

    theOEMmarketincomingyears.

    BKTvs.MichelinComparison(FY13)

    MichelinSegment

    wise

    Margin

    Trend

    Source: ARBKT(FY13),ARMichelin(CY12),IndsecResearch

    Source:ARMichelin(CY12),IndsecResearchSource:ARMichelin(CY12),IndsecResearch

    94.0 100.0

    3.9

    19.917.0 20.0 25.0

    11.3

    SpecialityTyres

    revenue

    contribution

    Manpoweratlow

    costlocation

    Manpowercost OPM

    BK T(% ) Mich el in(%)

    Michelin

    Segment

    wise

    Sales

    (%)

    CY12

    52%

    31%

    17%

    PassengerCar/Lighttruck Truck Speciality

    9.3

    6.6

    26.0

    11.309.4

    3.5

    21.5

    9.4

    PassengerCar/Lighttruck

    Truck Special ity Mi che lineGroup

    OPM(%)FY1 2 OPM(%)FY11

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    INDSEC

    BKTisintheprocessofcommissioning a tyremanu

    facturingplantat BhujinGujrat with capacityof

    1,20,000MTPAwithcapitaloutlayofRs18bn.

    Bhujcapacity will bedistributedbetweenAgriculture

    andNonAgriculture tyresintheratioof 55:45,

    whichwillalterconsolidated capacity betweenAgri

    andNonAgri intheratioof60:40fromcurrentlevel

    of 65:35.

    Almost40,000MTPAcapacityatBhuj willbeLarge/

    Ultralarge(>51)allsteelradialtyres tocaterto

    miningsectordemandwheredemandismorerobust.

    Bhujplant aftercommissioningwill allowthecom

    panytotarget OEMswhereitwillbeableto garner

    25%oftotalrevenueovernext3yearsfromcurrent

    levelof18%.

    BhujplantduetoitsproximitytoKandlaPort will

    also leadtosomereductionintransportationcostfor

    BKT.

    3.CapacityexpansionatBhuj,couldbeagamechanger:

    BKTcurrentlyoperatesthrough4plantsandhashit90%levelofcapacity

    utilizationandwas undertaking debottleneckingto increaseproduction

    incrementally.However,tocapturegrowthopportunitiesfully,thecom

    panyhasembarkeduponmassivecapacityexpansionplanatBhujwhere

    freshcapacityof1,20,000MTPA isbeingaddedwithcapitalexpenditure

    ofRs18bn.WhencommissionedfullybyFY15EBhujPlantwilltaketotal

    installedcapacity

    of

    BKT

    to

    2,76,000

    MTPA.

    Successful

    commissioning

    of

    BhujplantwillprovideBKTwithadditionalgrowthlevers.Currently,BKT

    derives 65% of revenue from Agriculture OHT tyres which are facing

    someslowdown.Managementhasindicatedthat,Bhujcapacitywillbe

    dividedbetweenAgriandNonAgri(OTR)intheratioof55:45.Thiswill

    effectivelychangeoverallmixbetweenAgriandNonAgrityresto60:40.

    Companys focus is on production of Large /Ultra Large All steel Radial

    miningtyreswhicharestillclockinghighergrowthduetoshortsupply.

    These tyres also command higher margin compared to OHT. The com

    panyalsointendstoenhanceitsshareofOEMrevenuewhichcurrently

    standsat18%(15%ayearago)andtargetstotakeitto25%overnext3

    years time. In case of delay in recovery of demand, company has the

    optiontoutilizetheexcesscapacityforcontractmanufacturingwhichit

    has

    deliberately

    avoided

    so

    far.

    Wehavebeenveryconservativeinourprojectionofcapacityutilization

    andareprobablyfactoring intheworstcasescenario.Inspiteof11.5%

    CAGR volume growth over FY1316 & 11.3% CAGR in topline, the bot

    tomlineisgrowingby8.5%CAGRonly.8%averagepricecutinFY14and

    higherdepreciationand interestoutgo insubsequentyearsarethekey

    factors keeping bottomline suppressed. Any improvement in capacity

    utilizationcanalterthisequationsignificantlyandyieldhigherPAT.

    CapacityUtilizationandMarginProjection

    Source:Company,IndsecResearch

    TrendinOperatingandNetProfitGrowth TrendinSalesandProfitGrowth

    INDSEC SECURITIES AND FINANCE LTD.8

    Source:Company,IndsecResearchSource:Company,IndsecResearch

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    INDSEC SECURITIES AND FINANCE LTD.

    9

    INDSECSWOTAnalysis

    Source:Company,IndsecResearch

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    INDSEC SECURITIES AND FINANCE LTD.

    10

    INDSEC

    Specialitytyreaccountsforalmost910%ofTotalGlobaltyremarket sizeofUSD181bn(Industrydata)whichmeansitssize

    standsatUSD1618bn.

    Bridgestone/Firestone, Micheline & Goodyear are top 3 players

    (Categorised

    as

    tier

    1players)

    in

    both

    Agriculture

    and

    OTR

    tyre

    segmentswithmorethan70%globalmarketshare,thoughspeci

    alitytyrebusinessislessthanonesixthoftheirconsolidatedgross

    turnover.

    Specialtytyres:SectorView

    KeyGlobalPlayersintheSpecialtyTyreMarket

    3.64,21%

    3.7,22%2.73,16%

    1.82,11%

    5.11,30%

    Micheline Bridgestone Goodyear

    TitanInternational Others

    Source:CompanyAnnualReport,IndsecResearch

    MarketSegment:ProductProfile

    Source:Industry,IndsecResearch

    MarketSegment:UserProfile

    OEM,5.1,30%

    Replaceme

    nt, 11.9,70%

    Source:Industry,IndsecResearch

    OTRMarketHighlights

    OHT/OTRMarketSizeCY12(USDBn)

    SpecialtyTyreMarketSales(USDBn)&MarketShare(%)

    OTRMarketSize:USDBn

    Source:Industry,IndsecResearch

    KeyPlayersinLarge/UltraLargeOTRTyresMarketShareUSDBn

    Source:Industry,IndsecResearch

    Highlightsof Large/UltraLargeOTRTyreSegment

    Bridgestone, Micheline & Goodyear (Tier 1 players) com

    mand95%marketshareofLarge/UltraLarge(5763)OTR

    segmentandarepreferredplayerduetostrongbrandand

    ultimate reliability of the product and their products per

    form100%asperexpectation.

    Yakohama,Titan International&Belshinaareconsideredas

    tier2playersinthissegmentandtheirproductperformance

    is5075%ofexpectationandcompeteonpricing.

    Some Chinese Players Like Triangle, Shifeng, Taishan and

    others (Tier 3) players are basically into 57 category and

    planning

    to

    gain

    foothold.

    Their

    performance

    has

    been

    poor

    sofar(2050%ofexpectation).

    9.84,82%

    2.16,18%SmallTyres(51''&Lower) Large/ULTyres(57''&63'')

    0.86,40%

    0.86,40%

    0.32,15% 0.11,5%Bridgestone Micheline Goodyear Others

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    INDSEC SECURITIES AND FINANCE LTD.11

    INDSECLongTermOutlook

    PopulationandFooddemandgrowth(CY19632030)

    Source:FAO,IndsecResearch

    CropProductionGrowthSources(%)

    Source:FAO,IndsecResearch

    TractorUnits/1000farmers

    Source:WorldBank,IndsecResearch

    UrbanPopulationGrowthCY0030(mn)

    Source:UnitedNations,IndsecResearch

    InfrastructureInvestmentUSDTrn(betweenCY1330)

    Source: Industry,IndsecResearch

    Hardcommoditydemand(CY1230)CY12=100 asbase

    Source:RioTinto,IndsecResearch

    Worldpopulationwilladdaround1.7bnpeople betweenCY0730whichrequires652mnTonpaadditionalcerealsto feed itresulting

    intohighcropproductionrequirement.FoodandAgricultureOrganization,aUNbodysuggeststhatthisproductionincreasewillrequire

    additionalarablelandandincreaseincropfrequencybesidesimprovingcropyieldto meetfoodrequirementoftheworld.Further,Mc

    KinseyGlobalInstituteforecasts urbanpopulationtogrowby1.4bnbetweenCY1330whichwillrequireUSD3.2Trninvestmentperan

    numleadingtototalinvestmentof USD53.8TrnbyCY30.Thiswillleadtomininggrowthof2.53.0%paoverCY1230.

    Duetocombinedimpactofallthesefactors,longtermglobalincrementaldemandforOHT/OTRtyresisexpectedtogrowby3.04.0%pa

    whichmeans

    incremental

    demand

    of

    USD

    480

    640mn

    pa.

    16.1

    4.1

    0.2

    1.511.7

    11.2

    9.0

    Road Rail Port Airport

    Power Water Tel ecom

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    INDSEC SECURITIES AND FINANCE LTD.12

    INDSECNearTermOutlook

    TrendinUSFarmEconomy

    Source:USDA,IndsecResearch

    CropProductionTrendEU

    Source:EUShorttermAgriOutlook201314,IndsecResearch

    EUAgroCommodityY/YPriceChange(%) September2013

    Source:EuropaCommoditypricedashboardSept13,IndsecResearch

    AgricultureTyreDemandCY09=100,Base

    Source:Michelin,IndsecResearch

    MiningOTRTyreDemandCY09=100,Base

    Source:Michelin,IndsecResearch

    Infra.OTRTyreDemand(EU&N.America)CY09=100,Base

    Source:Michelin,IndsecResearch

    CropproductionandareaundercultivationinbothUSandEUisexpectedtoregistergrowth inCY1314overpreviousyearasperfore

    castsofUSDAandEurope,thoughrealizationaredownonY/Ybasis.ThusdemandforAgriMachineryisexpectedtogrowinhighsingle

    digitswhich augurswell for AgricultureTyre demandbut farmers propensity to spend on machinery due to lower realization of Agri

    producewillkeepdemandsubduedinnearterm.AtbestAgriTyredemandcanbemaintainedatlastyearslevelwithlowtomidsingle

    digitgrowthduetogrowthinSouthAmericanMarket. Intheminingsector,Globalmajors(BHPBilliton,RioTinto,Vale)Q3FY13produc

    tionhasgoneupbuttheyallareonstrictcostcontrolmode(whichdoesnotaugurwellforMiningequipmentsales.Thisisdefinitelybad

    news

    for

    OEMs

    however,

    replacement

    sales

    of

    OTR

    should

    recover

    on

    the

    back

    of

    high

    wear

    and

    tear

    due

    to

    high

    production.

    Overall,

    shorttermoutlookforbothOHT/OTRiscautiouslyoptimisticonthebackof replacementmarketdemand.

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    INDSEC SECURITIES AND FINANCE LTD.

    13

    INDSEC

    Inspiteof11%volumeCAGRbetweenFY1316,Top

    lineisgrowingat12%CAGRonlymainlydueto Non

    improvementinrealizationinINRterms duetoex

    pectedappreciation

    of

    INR

    against

    USD.

    BKTisturningFCFpositivebyFY15duetocompletion

    of Bhujcapexandnonmoremajorcapexisplanned

    thereafter.

    InspiteofimprovementinleveragefromFY13on

    wards,returnratioswouldimprovefromFY15on

    wardsmainlyduetoimprovementincapacityutiliza

    tionfromFY15only.

    FinancialPerformanceAnalysis

    SalesandMarginsTrendYearly

    MovementofFCF,BVandEPS

    Source:Company,IndsecResearch

    Source:Company,IndsecResearch

    Source:Company,IndsecResearch

    BKTTyresVolumeVsRealizationTrend

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    INDSEC SECURITIES AND FINANCE LTD.14

    INDSEC

    ReturnratiostoimprovefromFY15due

    tobettercapacityutilization

    Volatilityinrubberpriceshasimpacton

    operatingmarginsq/q.

    QuarterlyMarginTrend

    Source:Company,IndsecResearch

    PeerComparisonCompany BKT Apollo

    Tyres

    JK

    Tyres

    Bridgestone

    Corp

    Sales(Rs.bn) 33.94 127.94 75.20 2362.82$

    EBITDA(%) 19.90 11.38 8.71 14.54

    NPM(%) 10.41 4.79 2.69 9.37

    NetWorth(Rs.bn) 14.43 33.90 9.06 1029.59

    DebtEquity 1.10 0.89 3.03 0.45

    ROCE(%) 17.32 19.65 13.71

    ROE(%) 24.25 19.71 24.62 10.58

    DivYield

    (%)

    0.59

    0.74

    3.43

    1.60#

    FY14PE 4.50 5.16 1.75 9.51@

    PATCAGR(%)(FY1215E) 17.89* 12.70 22.47 12.70

    FY14EV/EBITDA 5.32 3.54 4.02 4.93

    Michelin,

    France

    1712.00

    15.97

    7.32

    711.19

    0.89

    18.48

    10.23

    4.72

    4.88

    CEAT

    Tyres

    53.05

    7.99

    1.99

    7.82

    1.63

    20.53

    18.49

    2.69

    3.21

    2.45

    40.71

    Source:Bloomberg, IndsecResearch

    $BridgestonenumberbelongstoFY12endingDecember,andconvertedfromYENtoINR.#betweenFinancialyearendingDec13andDec15.@becauseofmajorlosses,networthhasgonedownconsiderably.

    *The CAGR number is for FY1416 while the same for FY1316 comes at8.50%asFY14EPSisshowingdeclineoverFY13andrecoveryexpectedfromFY15onwards.

    Whencompared

    to

    peers

    ,BKT

    has

    the

    Best

    operating

    and

    Net

    Margin

    and

    secondbestROE.CurrentvaluationofBKTstandsatpremiumcomparedtopeers andjustifiably so since even in the worst of the scenario , BKT hasbetter margins compared to peers and there is high entry barrier due tolaborintensiveandcustomizednatureofbusiness,thuslimitedcompetition.

    Source:Company,IndsecResearch

    TrendinLeverageandReturnRatios

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    INDSEC SECURITIES AND FINANCE LTD.

    15

    INDSECValuationandRecommendation :

    Going byEV/EBITDA trend in last 18 months the company has been

    tradingaround 5.25xTrailingEV/EBITDA(between4.56x) Maintaining

    the historical valuation trend, when we value BKT at 5.25x FY15p EV/

    EBITDAbasis,weget18monthstargetofRs343whichgivespotential

    upside of22%fromcurrentlevel.

    WeRecommendACCUMULATEonthestock.

    Risktocall:

    WehavebeenReasonablyconservativeinprojectingfuturerevenuefor

    BKThowever,therearecertain inherentrisksassociatedwithourcall.

    Fewofthemasarefollows.

    We have assumed 12% Y/Y improvement in volume and 7% Y/Y

    improvementinrealization(inUSDterms)whilerawmaterialcost

    (In USD terms )assumed to go up by 5% Y/Y in FY15E which we

    believe to be reasonable assumption in given scenario. Our Vol

    ume/Realization/rawmaterialcostassumptionissubjecttofluc

    tuation which may impact the Topline/Bottomline for the said

    period.However,upsideriskismorelikelythanthedownsideone.

    Huge unexpected volatility in raw material price may have nega

    tiveimplicationforprojectedmarginofthecompanyasitisafter

    sometime lagthatthecompany isabletopassonthe increased

    rawmaterial

    cost

    to

    the

    end

    consumers.

    After commissioning of Bhuj Plant, Interest and Depreciation

    charges will start flowing through P&L and thus company will be

    hard pressed to maximize capacity utilization. It may so happen

    that , itstartspushing itsproducts inthemarketby furthercom

    promisingonmarginorbygivingliberalcredittermstoitsdealers.

    Further,companyinitsefforttoenhanceexposuretoOEMsmayit

    might have to sacrifice the discipline of margin and receivables.

    This will have negative impact on future margins, cash flow and

    earnings.

    Source: IndsecResearch

    BKT18monthsEV/EBITDATrend

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    INDSEC SECURITIES AND FINANCE LTD.

    16

    INDSECFinancialStatements

    SUMMARYINCOMESTATEMENT

    inmn FY11 FY12 FY13 FY14E FY15ENet

    Revenues

    21,322.1

    30,166.4

    33,939.3

    36,511.6

    40,622.2

    CostOfRevenues(inclStockAdj) 16,538.5 22,580.9 24,289.6 26,495.5 28,877.9

    GrossProfit 4,783.6 7,585.5 9,649.7 10,016.1 11,744.3

    SellingGeneral&AdminExp. 1,696.8 2,112.4 2,615.6 2,766.8 3,106.3

    OtherOperatingExpenses 141.5 173.7 200.8 218.6 239.1

    EBITDA 3,757.7 5,119.6 6,688.6 7,030.6 8,398.9

    OtherIncome 112.0 40.4 45.1 43.0 47.0

    EBITDA,includingOI 3,869.7 5,160.0 6,733.7 7,073.6 8,445.9

    NetInterestExp. 215.0 292.0 273.7 346.6 566.6

    Depreciation 773.4 863.9 1,122.0 1,825.0 2,195.0

    EBT

    2,881.4

    4,004.2

    5,338.0

    4,902.0

    5,684.3

    Taxes 936.1 1,314.8 1,839.0 1,702.7 1,967.8

    TaxRate 0.3 0.3 0.3 0.3 0.3

    NetIncome 1,945.3 2,689.4 3,499.0 3,199.3 3,716.5

    NIExclExtraItems 1,945.3 2,689.4 3,499.0 3,199.3 3,716.5

    NIInclExtraItems 1,945.3 2,689.4 3,499.0 3,199.3 3,716.5

    BasicEPS(INR) 20.1 27.8 36.2 33.1 38.4

    SharesOutstanding 96.7 96.7 96.7 96.7 96.7

    FiscalYearEnding

    SUMMARYBALANCESHEET

    (inmn) FY11 FY12 FY13 FY14E FY15EAssets

    TotalCash 122.5 3,698.4 2,779.7 1,250.1 4,764.8

    CurrentInvestments 113.2 0.1 2.0 2.0 2.0

    TotalReceivables 3,358.1 4,900.2 5,196.7 5,716.4 6,459.5

    Inventory 4,229.9 4,985.4 4,567.4 5,024.2 5,777.8

    OtherCurrentAssets 1,291.2 2,215.8 2,573.1 2,773.0 3,070.9

    TotalCurrentassets 9,114.9 15,800.0 15,119.0 14,765.7 20,075.0

    TotalPayables(incshorttermloan) 8,202.0 10,397.4 9,145.6 8,792.9 8,908.8

    Provisions 187.0 206.0 224.3 232.8 265.5

    TotalCurrentLiabilities 8,389.0 10,603.5 9,369.9 9,025.6 9,174.3

    NetCurrentAsset 725.9 5,196.5 5,749.1 5,740.0 10,900.7

    NetBlock 7,247.9 8,729.9 13,352.7 20,027.7 23,182.7

    CWIP 563.5 4,767.4 10,125.5 7,895.5 3,045.5

    OtherNonCurrentassets 4,822.5 4,081.9 2,909.4 924.4 842.2

    Goodwill 0.6 0.6 0.6 0.6 0.6

    TotalAssets 13,360.3 22,776.3 32,137.3 34,588.2 37,971.8

    Liabilities

    TotalDebt 357.4 9,398.3 15,666.5 15,666.5 15,666.5

    EquityCapital 193.3 193.3 193.3 193.3 193.3

    Reserves 8,420.2 10,907.5 14,236.7 17,316.4 20,890.7

    OtherLiabilities 832.6 1,013.6 2,036.2 1,406.5 1,214.8

    LongTerm

    Provisions

    3,556.8

    1,263.6

    4.6

    5.6

    6.6

    TotalLiabilities 13,360.3 22,776.3 32,137.4 34,588.2 37,971.8

    FiscalYearEnding

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    INDSEC SECURITIES AND FINANCE LTD.

    17

    INDSECSUMMARYCASHFLOWSTATEMENT

    (inmn) FY11 FY12 FY13 FY14E FY15EPBT&Extraordinary 2,881.4 4,004.2 5,338.0 4,902.0 5,684.3

    Depreciation 773.4 863.9 1,122.0 1,825.0 2,195.0

    OtherNonOperating(Income)/Exp (80.7) (14.1) (66.1) 76.7 53.9

    OPbefore

    WC

    adjustments

    3,574.1

    4,853.9

    6,393.9

    6,803.7

    7,933.2

    (Inc)/DecinWorkingCapital (2,069.9) (2,836.2) 295.5 (934.5) (1,281.8)

    Taxes&Others (914.9) (1,560.9) (1,447.1) (1,728.1) (1,993.3)

    CashfromOps. 589.3 456.8 5,242.3 4,141.0 4,658.1

    FixedAssets(purchase)/sale (2,159.2) (7,747.9) (10,548.8) (4,900.8) (692.1)

    InterestReceived 15.6 26.0 16.1

    DividendReceived 32.1 9.2 3.5

    Sale/PurchaseofInvestments 479.4 113.1 (8.7) (1.3) (2.5)

    CashfromInvesting (1,632.1) (7,599.7) (10,537.9) (4,902.1) (694.6)

    ShorttermLoans 3,759.8 1,828.5 (1,765.0) (598.7) (279.2)

    LongTermLoans (2,443.7) 9,040.8 6,268.2

    Dividend (157.7) (157.7) (168.8) (169.9) (169.6)

    Cashfrom

    Financing

    1,158.4

    10,711.7

    4,334.4

    (768.5)

    (448.8)

    Extraordinaryreceipts/payment (46.7) 5.2 42.2

    NetChangeinCash 68.9 3,573.9 (918.9) (1,529.6) 3,514.7

    BFCash 53.7 122.6 3,696.5 2,779.5 1,250.1

    ENDCash 122.6 3,696.5 2,779.5 1,250.1 4,764.8

    FiscalYearEnding

    SUMMARYRATIOS

    FY11 FY12 FY13 FY14E FY15E

    Profitability

    ReturnonAssets(%) 8.9 8.1 8.4 7.3 7.9

    ReturnonCapital(%) 22.3 18.7 17.3 15.1 16.3

    Returnon

    Equity

    (%)

    22.6

    24.2

    24.2

    18.3

    17.6

    MarginTrend

    GrossMargin(%) 22.4 25.1 28.4 27.4 28.9

    EBITDAMargin(%) 17.6 17.0 19.7 19.3 20.7

    Net Margin(%) 9.1 8.9 10.3 8.8 9.1

    Liquidity

    CurrentRatio 1.1x 1.5x 1.6x 1.6x 2.2x

    QuickRatio 0.6x 1.0x 1.1x 1.1x 1.6x

    DebtorDays 49.7 49.3 53.6 53.8 54.0

    InventoryDays 54.1 55.0 50.7 47.3 47.9

    CreditorDays 12.8 20.7 26.0 27.8 27.4

    Working

    Capital

    Days 19.3 35.3 58.1 56.6 73.7

    Solvency

    TotalDebt/Equity 0.0x 0.8x 1.1x 0.9x 0.7x

    InterestCoverage 13.9x 14.6x 20.3x 15.0x 10.9x

    ValuationRatios

    EV/EBITDA 7.2x 6.4x 6.0x 5.9x 4.5x

    P/E 13.9x 10.1x 7.7x 8.5x 7.3x

    P/B 3.1x 2.4x 1.9x 1.5x 1.3x

    FiscalYearEnding

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    BUY:Expectedtotalreturnofover25%withinthenext12months.

    ACCUMULATE:Expectedtotalreturnbetween10to25%withinthenext12months.

    REDUCE:Expectedtotalreturnbelow10%withinthenext12months.

    SELL:Expectedtotalreturnisbelowthemarketreturnwithinthenext12months.

    NEUTRAL: Noinvestmentopiniononthestockunderreview.

    ThisreporthasbeenissuedbyIndsecSecuritiesandFinanceLimited(ISFL),whichisaSEBIregulatedentity.

    Thisdocumentisforinformationalpurposesonlyandisnotintendedasanofferorsolicitationforthepurchaseorsaleofsecurity.

    Thisdocumenthasbeenpreparedandissuedonthebasisofpubliclyavailableinformation,internallydevelopeddataandothersources

    believedtobereliable.However,wedonotguaranteeitsaccuracyandtheinformationmaybeincompleteandcondensed.Notehow

    everthat,

    we

    have

    taken

    meticulous

    care

    to

    ensure

    that

    the

    facts

    stated

    are

    accurate

    and

    opinions

    given

    are

    fair

    and

    reasonable,

    neither

    theanalystnoranyotheremployeeofourcompanyisinanywayresponsibleforitscontents.TheCompanysresearchdepartmenthas

    receivedassistancefromthesubjectcompany(ies)referredtointhisdocumentincluding,butnotlimitedto,discussionswithmanage

    mentofthesubjectcompany(ies).Allopinions,projectionsandestimatesconstitutethejudgmentoftheauthorasofthedateofthis

    documentandthese,includinganyotherinformationcontainedinthisdocument,aresubjecttochangewithoutnotice.Pricesandavail

    abilityoffinancialinstrumentsalsoaresubjecttochangewithoutnotice.Whilewewouldendeavortoupdatetheinformationhereinon

    reasonablebasis,weareundernoobligationtoupdateorkeepthe informationcurrent.Also,theremayberegulatory,compliance,or

    otherreasonsthatmaypreventusfromdoingso.

    Securitiesrecommended inthisdocumentaresubjectto investmentrisks, includingthepossible lossoftheprincipalamount invested.

    Anydecisiontopurchase/salesecuritiesmentionedinthisdocumentmusttakeintoaccountexistingpublicinformationonsuchsecurity

    oranyregisteredprospectus.Theappropriatenessofaparticularinvestment,decisionorstrategywilldependonaninvestor'sindividual

    circumstancesand

    objectives.

    The

    securities,

    instruments,

    or

    strategies

    discussed

    in

    this

    document

    may

    not

    be

    suitable

    for

    all

    investors,

    andcertaininvestorsmaynotbeeligibletopurchaseorparticipateinsomeorallofthem.Eachrecipientofthisdocumentshouldmake

    suchinvestigationsasitdeemsnecessarytoarriveatanindependentevaluationofaninvestmentinthesecuritiesofcompaniesreferred

    tointhisdocument(includingthemeritsandrisksinvolved).

    Thisreportisnotdirectedorintendedfordistributionto,oruseby,anypersonorentitywhoisacitizenorresidentoforlocatedinany

    locality,state,countryorotherjurisdiction,wheresuchdistribution,publication,availabilityorusewouldbecontrarytolaw,regulation

    orwhichwouldsubjectthecompanytoanyregistrationorlicensingrequirementwithinsuchjurisdiction.Thesecuritiesdescribedherein

    mayormaynotbeeligibleforsaleinalljurisdictionsortocertaincategoryofinvestors.Personsinwhosepossessionthisdocumentmay

    comearerequiredtoinformthemselvesofandtoobservesuchrestriction

    Thecompanymaytradeinsecurities,whicharethesubjectofthisdocumentorinrelatedinstrumentsandmayhaveactedupon,useor

    usedtheinformationcontainedinthisdocumentortheresearchortheanalysisonwhichitisbased,beforeitspublication.Thecompany

    oritsdirectorsmayhaveapositionorbeotherwiseinterestedintheinvestmentstrategyreferredtointhisdocument.Thecompanymay

    be involved in any other transaction involving such securities and earn brokerage or other compensation or act as advisor or lender/

    borrowertosuchcompany(ies)orhaveotherpotentialconflicts.ofinterestwithrespecttoanyrecommendationandrelatedinformation

    andopinions.Thisisjustasuggestionandthecompanywillnotberesponsibleforanyprofitorlossarisingoutofthedecisiontakenby

    thereaderofthisdocument.Anycommentsorstatementsmadehereinarethoseoftheanalystanddonotnecessarilyreflectthoseof

    thecompany.Nomattercontainedinthisdocumentmaybereproducedorcopiedwithouttheconsentofthecompany.Anyunauthor

    ized use,duplication, redistribution or disclosure isprohibited by law andwill result in prosecution. The information contained inthis

    documentisintendedsolelyfortherecipientandmaynotbefurtherdistributedbytherecipient.TheCompanyacceptsnoliabilitywhat

    soeverfortheactionsofthirdparties.

    Theresearchanalyst(s)ofthisreportcertifiesthatalloftheviewsexpressedinthisresearchreportaccuratelyreflecttheirpersonalviews

    about

    those

    issuer(s)

    or

    securities

    and

    that

    no

    part

    of

    his/her/their

    compensation

    was,

    is,

    or

    will

    be,

    directly

    or

    indirectly,

    related

    to

    the

    specificrecommendation(s)orview(s)expressedbythatresearchanalystinthisresearchreport.

    AnalystsholdinginthestocksmentionedintheReport: NIL

    INDSECINDSECRatingDistribution

    Disclaimer

    INDSEC SECURITIES AND FINANCE LTD.18

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    CONTACTDETAILS

    Foradditionalinformationpleasecontact:[email protected],orvisitusatwww.indsec.co.in

    IndsecSecurities&FinanceLtd,301/302,"215Atrium","A"Wing,AndheriKurlaRoad,Chakala,Andheri(East),Mumbai 400093Telephone:+912261146114/61146100,Fax:+912261146180/86

    INDSEC

    ManagingDirector ContactInformation

    NandkishoreGupta [email protected] 02261146101/02

    ResearchTeam SectorsCovered ContactInformation

    MilanWadkar Cement,Auto&MidCaps [email protected] 02261146105

    RohitNatarajan EPC,Infra,CapitalGoods&MidCaps [email protected] 02261146118

    DivyaSankaranarayanan ResearchAssociate [email protected] 02261146109

    InstitutionalSales

    Team

    Contact

    Information

    NileshMistry [email protected] 02261146125

    PradnyaPotdar [email protected] 02261146134

    Parag Shah [email protected] 02261146133

    ShaileshKumar Banking&MidCaps [email protected] 02261146139