SEB invites to SEB invites to play theplay the Values! Values!

Agnese Strazda Head of Corporate Communication in SEB Latvia

strategy? goals? targets?

81% 40%

Internal survey showed that 81% of employees have heard about strategy and targets, but only 40% are aware of how their work affects these targets

Board members

Branch sellersTheory

Practice

Daily work

Vision and strategy

SEB values

In a company with more than 1200 employees in 470 different positions how can you ensure, that all employees know company’s values and truly live them during their daily working life?

challenge

Strategy

• Dialogue and conversation• Active internal communication• Teamwork and cooperation• SEB Value Game

Voting about SEB Quality person

Success stories about cooperation with SEB

Intranet chats with board members

Discussions andpublications

SEB Quality month

Internal communication

SEB Value game was specially created in a way that there were:

no "black and white" answers – different answers had different

scores depending on potential gains or losses,

employees had active discussions and our target was reached – to increase

their knowledge about SEB values and to strengthen the team

1200employees

30volunteers

200teams

SEB Value Game / Team work

SEB Value Game / SMS support

SEB Value Game / SEB Quality Challenge Cup

reflections Good format having mixed teams Good discussions Good involvement of the management Good option to hear the business

messages Q&A session continued in intranet Follow up at Management conference

results

89%

85%

3706

77%

answered that they are familiar with SEB’s vision

can clearly see how their work contributes to achieving the business area overall goals

record high clicks number of SEB Value Game to 1 article

NPS research shows – we have significantly improved our results

Thank You!