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SALES. MARKETING. MERCHANDISING. PROMO. LOGISTICS. BALTICS

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Page 1: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

SALES. MARKETING. MERCHANDISING. PROMO. LOGISTICS.

BALTICS

Page 2: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

01/WHO ARE WE

Page 3: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

WE CREATE EMOTIONS

ABOUT US

WHO ARE WE

We are an INTERNATIONAL distribution

company that offers a wide variety of

SERVICES for FMCG BRANDS.

WE OFFERDISTRIBUTION THROUGH ONE

COUNTRY

1 contact

MARKETS

3We offer PAN-BALTIC SALES SOLUTIONS

through ONE COMPANY.

Page 4: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

WE CREATE EMOTIONS

STRENGTHS OF EUGESTA

SALES, MARKETING,

MERCHANDISING, PROMO

EVENTS, LOGISTICS.

360˚ service

Distribution in 3 MARKETS: Lithuania, Latvia and

Estonia.

Synergy via 360˚ SERVICE in the hands of one

company: sales, marketing, merchandising, promo

events, logistics.

1 CONTACT. 1 CONTRACT. 1 STANDARD.

Successful long-term experience of distributing

for GLOBAL BRANDS.

A TEAM to take care of your products.

TAILOR-MADE SOLUTIONS for our clients and

customers.

Page 5: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

02/MERCHANDISING

Page 6: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

WE CREATE EMOTIONS

Pan-Baltic merchandising services.

Implementation of large-scale campaigns.

Fast implementation.

Reports from stores.

Extra visibility through POS material and secondary

placements.

MERCHANDISING

WE OFFER

OUR STRENGTH

Creativity

Experienced and well-trained teams in Baltics.

Dedicated team for individual projects.

Regular visits (top shops are visited every day).

Strict quality control according to agreed KPIs (stock, price, product, place).

OUR BENEFITS

Page 7: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

WE CREATE EMOTIONS

STRUCTURE

Merchandising department

54 43 18

54 43 18

Supervisors

Coordinators

Merchandisers

Team of 5 experts

1 expert

Team of 48 experts

Supervisors

Corrtinators

Merchandisers

Team of 5 experts

2 experts

Team of 36 experts

Supervisors

Coordinators

1 expert

2 experts

Merchandisers

Team of 15 experts

145 Baltic team

Page 8: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

WE CREATE EMOTIONS

CORE MERCHANDISING SERVICES

Product availability

Target of 98% Agreement fulfilment Correct pricing and presence

of shelves

Product location Product price

POS materialsPlacement and management

of relevant POS materials

Recommended product

quantity per SKU in store

First-in-first-out tracking

Recommended orders FIFO

Page 9: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

WE CREATE EMOTIONS

Implementation of special projects.

Reports from stores – easy access to online picture

report information.

Tailor-made reports to analyze data and performance.

Out-of-stocks monitoring.

Additional product placements store level agreements –

initiated by merchandisers.

Labelling service in stores.

ADDED VALUE WE CREATE

OUR STRENGTH

Creativity

Page 10: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

WE CREATE EMOTIONS

Regular visits – flexible schedule for visits according

to customer needs.

Team – experienced, stable team; optional

dedicated team; regular training; know-how in

different categories.

KPI evaluation – a minimum of 4 shops per

merchandiser are checked every month with the

evaluation of KPIs.

Structured communication – assortment matrix and

changes, planograms, promotions.

Experience and “know-how” sharing across the

Baltics.

TOOLS

SHOPPER TOWARDS YOU

We guide

Page 11: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

WE CREATE EMOTIONS

MERCHANDISING CHANNELS

Full coverage of the trade channels in Baltics:

Retail chain stores

Convenience trade stores

Do it yourself (DYI) stores

Drug stores

Home appliances electronic stores

Pharmacies

Page 12: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

03/EXAMPLES

Page 13: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

LARGE SCALE

Page 14: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

CREATIVITY

Page 15: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

EMOTIONS

Page 16: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

CROSS CATEGORIES

Page 17: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

ENGAGMENT

Page 18: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

04/OUR PARTNERS

Page 19: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

WE CREATE EMOTIONS

PARTNERS

Page 20: BALTICS - eugesta.com · KPI evaluation –a minimum of 4 shops per merchandiser are checked every month with the evaluation of KPIs. Structured communication –assortment matrix

TOGETHER WE

CREATE UNIQUE

STORY OF

SUCCESS