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Banff Centre for Arts and Creativity Identity Guidelines

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Page 1: Ban Centre Identity for Arts Guidelines and Creativity › sites › default › files › Banff Centre... · inspiring them to conceive and create powerful works and ideas that are

Banff Centre for Arts and Creativity

Identity Guidelines

Page 2: Ban Centre Identity for Arts Guidelines and Creativity › sites › default › files › Banff Centre... · inspiring them to conceive and create powerful works and ideas that are

Ban

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ivity

, B

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.Banff Centre for Arts and Creativity

Identity Guidelines

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1.02.0

3.04.05.06.07.08.0

0105

25537399103116

IntroductionAbout Banff Centre for Arts and CreativityIngredients Rules and ToolsApplicationsLogo Formats and NamingLogo IndexContact

Banff Centre Identity Guidelines Contents

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Introduction1

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This identity guideline document is a tool for Banff Centre and its collaborators to deploy the new Banff Centre identity and maintain consistency across various applications.

1.0Introduction

Banff Centre Identity Guidelines Introduction 3

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About Banff Centre for Arts and Creativity

2

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An E

veni

ng w

ith D

r. Ja

ne G

ooda

ll,

Eric

Har

vie

Thea

tre.

Phot

o: D

onal

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2.1Mission Banff Centre

exists to inspire artists and leaders to make their unique contribution to society.

We aspire to be the global leader in arts, culture, and creativity.

Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

7Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

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2.2Vision

Human potential is realized at Banff Centre. As a unique creative and learning experience, we curate innovative programs that develop artists and leaders, inspiring them to conceive and create powerful works and ideas that are shared with the world.

Banff Centre is a catalyst for knowledge and creativity through the power of our unique environment and facilities in the Canadian Rocky Mountains, our rich learning opportunities, cross-disciplinary and cross- sectoral interactions, outreach activities, and performances for the public.

Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

9Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

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2.3Name To reflect our mission, vision, and

values as clearly as possible to the many people that might encounter our work, we have adopted a change to our name. We are now: Banff Centre for Arts and Creativity.

Con

verg

ence

Soi

rée:

El

ectr

onic

Mus

ic +

Vis

ual A

rt.

Phot

o: R

ita T

aylo

r.

Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

11Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

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2.4What We Do Transformative

learning programs

Inspiring festivals, performances, and tours

Full service creative experiences with guest-focused support

Community engagement

Sacred and protected land

Generations of creative practice

Ragn

ar K

jart

anss

on, T

he E

nd.

Phot

o: L

aura

Van

ags.

Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

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2.5How We Do It Holistic learning

experienceProgramming, food, accommodation, health and fitness facilities, staff

Time and spaceFocused retreat, free from distractions, change of perspective

Catalyst for creativitySafe space, experimentation, expanding the boundaries of creative practice

Peer to peer communityOnsite networking and interdisciplinary collaboration

Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

15Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

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2.6Personality Imaginative

Intentional Respectful Optimistic Playful Courageous Approachable Attentive Adventurous

Peyt

o La

ke, B

anff

Nat

iona

l Par

k.

Phot

o: P

aul Z

izka

.

Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

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2.7Brand Promise Nurture

and realize your creative potential

Indi

geno

us D

ance

Res

iden

cy.

Phot

o: R

ita T

aylo

r.

Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

19Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

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2.8Brand Essence Overview

Brand PromiseNurture and realize your creative potential

Our PersonalityImaginative, intentional, respectful, optimistic, playful, courageous, approachable, attentive, adventurous

How We Do ItHolistic learning experience: programming, food, accommodation, health and fitness facilities, staff Time and space: focused retreat, free from distractions, change of perspective Catalyst for creativity: safe space, experimentation, expanding the boundaries of creative practice Peer to peer community: onsite networking and interdisciplinary collaboration

What We DoTransformative learning programs Inspiring festivals, performances, and tours Full service creative experiences with guest focused support Community engagement Sacred and protected land Generations of creative practice

Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

21Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

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2.9About Banff Centre for Arts and Creativity

Founded in 1933, Banff Centre for Arts and Creativity is a learning organization built upon an extraordinary legacy of excellence in artistic and creative development. What started as a single course in drama has grown to become the global organization leading in arts, culture, and creativity across dozens of disciplines. From our home in the stunning Canadian Rocky Mountains, Banff Centre for Arts and Creativity aims to inspire everyone who attends our campus—artists, leaders, and thinkers—to unleash their creative potential and realize their unique contribution to society through cross-disciplinary learning opportunities, world-class performances, and public outreach.

This text should be used consistently when describing Banff Centre for Arts and Creativity. Please see Banff Centre's Style Guide for other writing tips and guidelines.

Ban

ff C

entr

e fo

r Ar

ts a

nd C

reat

ivity

. Ph

oto:

Don

ald

Lee.

Banff Centre Identity Guidelines About Banff Centre for Arts and Creativity

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3 Ingredients

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3.1Primary Wordmark

Full Vertical ConfigurationColour

Full Vertical ConfigurationReverse Colour

3.2Primary Wordmark

Banff Centre Identity Guidelines Ingredients 27Banff Centre Identity Guidelines Ingredients 26

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3.3Primary Wordmark

Full Vertical ConfigurationBlack

Full Vertical ConfigurationReverse

3.4Primary Wordmark

Banff Centre Identity Guidelines Ingredients 29Banff Centre Identity Guidelines Ingredients 28

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3.5Primary Wordmark

Full Horizontal ConfigurationColour

Full Horizontal ConfigurationReverse Colour

3.6Primary Wordmark

Banff Centre Identity Guidelines Ingredients 31Banff Centre Identity Guidelines Ingredients 30

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3.7Primary Wordmark

Full Horizontal ConfigurationBlack

Full Horizontal ConfigurationReverse

3.8Primary Wordmark

Banff Centre Identity Guidelines Ingredients 33Banff Centre Identity Guidelines Ingredients 32

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3.9Secondary Wordmark

Full Vertical ConfigurationDark Grey Light Grey

Full Vertical ConfigurationReverse Light Grey

3.10Secondary Wordmark

Banff Centre Identity Guidelines Ingredients 35Banff Centre Identity Guidelines Ingredients 34

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3.11Secondary Wordmark

Full Vertical ConfigurationLight Grey Black

Full Vertical ConfigurationReverse Black

3.12Secondary Wordmark

Banff Centre Identity Guidelines Ingredients 37Banff Centre Identity Guidelines Ingredients 36

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3.13Secondary Wordmark

Full Horizontal ConfigurationDark Grey Light Grey

3.14Secondary Wordmark

Full Horizontal ConfigurationReverse Light Grey

Banff Centre Identity Guidelines Ingredients 39Banff Centre Identity Guidelines Ingredients 38

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3.15Secondary Wordmark

Full Horizontal ConfigurationDark Grey Black

3.16Secondary Wordmark

Full Horizontal ConfigurationReverse Black

Banff Centre Identity Guidelines Ingredients 41Banff Centre Identity Guidelines Ingredients 40

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3.17Tertiary Wordmark

Vertical ConfigurationColour

3.18Tertiary Wordmark

Vertical ConfigurationReverse Colour

Banff Centre Identity Guidelines Ingredients 43Banff Centre Identity Guidelines Ingredients 42

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3.19Tertiary Wordmark

Vertical ConfigurationBlack

3.20Tertiary Wordmark

Vertical ConfigurationReverse

Banff Centre Identity Guidelines Ingredients 45Banff Centre Identity Guidelines Ingredients 44

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3.21Tertiary Wordmark

Vertical ConfigurationDark Grey Light Grey

Vertical ConfigurationReverse Light Grey

3.22Tertiary Wordmark

Banff Centre Identity Guidelines Ingredients 47Banff Centre Identity Guidelines Ingredients 46

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3.23Tertiary Wordmark

Vertical ConfigurationLight Grey Black

Vertical ConfigurationReverse Black

3.24Tertiary Wordmark

Banff Centre Identity Guidelines Ingredients 49Banff Centre Identity Guidelines Ingredients 48

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3.25Font

3.25Font

FF Real Headline Bold

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz

FF Real Headline Light

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz

FF Real Headline Medium

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz

FF Real Headline Ultralight

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz

Email and Microsoft Font:

FF Real Text Bold

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz

FF Real Text Book

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz

FF Real Text Light

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz

Arial ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz

Our new typeface, designed by Erik Spiekermann and Ralph du Carrois in 2015, is called FF Real. It is based on the characteristics of Helvetica with a humanist touch.

Headline Fonts: Text Fonts:

Banff Centre Identity Guidelines Ingredients 51Banff Centre Identity Guidelines Ingredients 50

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4 Rules and Tools

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Rule Set

For InDesign

Use this simple equation(can be typed directly into the leading selection box) eg. Type: "12*1.25" and InDesign will calculate the leading for 12 pt type.

For MS Word

Let it be The default is just right

4.1Line Spacing (Leading)

Headlines

T × 1.1 = LDesired type size (pts)

Leading multiplier (don't change this number)

Use this leading (pts)

Examples:4.1Line Spacing (Leading)

Headlines

Banff Centre for Arts and Creativity

Banff Centre for Arts and Creativity

16 pt × 1.1 = 17.6 pt leading

Incorrect line spacing (too tight)Correct line spacing

Copy

Banff Centre exists to inspire artists and leaders to make their unique contribution to society. We aspire to be the global leader in arts, culture, and creativity.

10 pt × 1.25 = 12.5 pt leading

Banff Centre exists to inspire artists and leaders to make their unique contribution to society. We aspire to be the global leader in arts, culture, and creativity.

Incorrect line spacing (too tight)Correct line spacing

Copy

T × 1.25 = LDesired type size (pts)

Leading multiplier (don't change this number)

Use this leading (pts)

Banff Centre Identity Guidelines Rules and Tools 55Banff Centre Identity Guidelines Rules and Tools 54

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Always keep this space clear

4.2Clear Space

Always leave a clear space area around the logo equal to the height of the "B" in the wordmark lockup.

4.2Clear Space

Examples:

Correct

Headline

Incorrect

Headline

Banff Centre Identity Guidelines Rules and Tools 57Banff Centre Identity Guidelines Rules and Tools 56

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Print:Do not reproduce the logo smaller than 1/2” (1.27 cm) in height.

Digital:Designers should use their best judgment when designing for digital applications.As a general rule, if you can't read the word "CENTRE" it's too small.

4.3Minimum Size

4.3Minimum Size

Examples:

.5" (1.27 cm)

35 px

Banff Centre Identity Guidelines Rules and Tools 59Banff Centre Identity Guidelines Rules and Tools 58

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Please do not alter the logo in any way from the assets provided.

When possible, use vector formats to ensure crisp reproduction at any scale.

The Tertiary Wordmark (3.17 to 3.24) is to be used at the discretion of Marketing and Communications.

4.4Incorrect Use

4.4Incorrect Use

Examples:

Do not change the size relationship of the logo elements.

Just leave it alone.

Do not change the colours of the logo or use gradients.

Do not resize the logo without scaling it proportionately.

Do not place a stroke on the logo.

Banff Centre Identity Guidelines Rules and Tools 61Banff Centre Identity Guidelines Rules and Tools 60

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Our full name Banff Centre for Arts and Creativity should be used in all of our communications.

It is acceptable to use the shortened name Banff Centre on second reference, but do not use the acronyms BC or BCAC as an abbreviation.

Using the word ‘the’ with a lowercase ‘t’ is also acceptable, but discouraged.

4.5Referencing Our Name

Banff Centre Identity Guidelines Rules and Tools 63Banff Centre Identity Guidelines Rules and Tools 62

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4.6Colour Values

4.6Colour Values

Banff Centre Red

Banff Centre Black

Banff Centre Dark Grey

Banff Centre Grey 4

Banff Centre Grey 3

Banff Centre Grey 2

Banff Centre Grey 1

Banff Centre White

C 000M 090Y 100K 000

R 255G 064B 036

HEX #FF4024 PMS 179 C

C 000M 000Y 000K 100

R 000G 000B 000

HEX #000000 PMS Black C

C 000M 000Y 000K 085

R 077G 077B 077

HEX #4D4D4D PMS Black 7 C

C 000M 000Y 000K 024

R 186G 188B 191

HEX #BABCBF PMS Cool Gray 4 C

C 000M 000Y 000K 017

R 209G 209B 211

HEX #D1D1D3 PMS Cool Gray 3 C

C 000M 000Y 000K 010

R 229G 231B 231

HEX #E5E7E7 PMS Cool Gray 2 C

C 000M 000Y 000K 006

R 242G 243B 244

HEX #F2F3F4 PMS Cool Gray 1 C

C 000M 000Y 000K 000

R 255G 255B 255

HEX #FFFFFF NA

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4.7Event Photography

Events should be professionally photographed. Each show is unique but, photography should document the event with the potential for a diversity of uses considered—social media, advertising, archival, etc.

A shallow depth of field is preferred, when possible. Avoid using photos taken with mobile devices.

4.7Event Photography

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4.8Program Photography

4.9Landscape Photography

Participants should be shown working in Banff Centre studio spaces and facilities. Images should reflect collaboration, faculty interaction, or a quiet retreat setting, and should be candid, not staged.

Images should showcase the scenic elements of our environment and campus uniquely. A mix of aspects of the environment and unconventional angles.

Banff Centre Identity Guidelines Rules and Tools 69Banff Centre Identity Guidelines Rules and Tools 68

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4.10Partner Lockups

4.10Partner Lockups

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5 Applications

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5.1Banff Stack

Example:One effective treatment of the logo is the "Banff stack". The stack can be used in a variety of sizes and colour schemes to create dramatic compositions.

5.1Banff Stack

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5.2Letter Treatment

Our three Banff Centre restaurants reflect the brand through a consistent treatment of the letter A and V.

Usage of the letter A and V treatment is reserved for specific offerings and is at the discretion of the Marketing and Communications department.

5.2Letter Treatment

Banff Centre Identity Guidelines Applications 77Banff Centre Identity Guidelines Applications 76

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Banff Centre 107 Tunnel Mountain Drive Box 1020, Banff, Alberta Canada T1L 1H5

Tel: 403.762.6100www.banffcentre.ca

Banff Centre 107 Tunnel Mountain Drive Box 1020, Banff, Alberta Canada T1L 1H5

Tel: +1 403.762.6100 Fax: +1 403.762.6444

www.banffcentre.ca

Firstname Lastname, Title107 Tunnel Mountain Drive Box 1020, Banff, Alberta

AlbertaJanuary 1, 2015

Dear Mr. Lastname,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce acvestibu metus. Sed pulvinar dui vestibulum, ullamcorper metus pretium, lectus. Suspendisse consectetur in quam nec volutpat. Fusce venenatis, massa vitae scelerisque interdum, nunc nunc volutpat nibh, eget egestas libero velit at risus. Nulla venenatis pellentesque augue. Sed maximus quis leo at dapibus. Donec nibh nulla, mollis in convallis a, pulvinar a diam. Ut vitae imperdiet nibh. Sed leo ante, rhoncus facilisis sodales rutrum, lobortis ut ipsum. Nulla dui lectus, luctus vel quam sed, semper porttitor ipsum. In vel ipsum consequat, elementum odio nec, imperdiet neque.

Cras volutpat dapibus mattis. Nunc auctor viverra odio, vel hendrerit magna fringilla sit amet. Duis elementum urna mollis, commodo dui eu, sodales nibh. Proin vehicula molestie ipsum, eu auctor velit congue quis. Morbi auctor at turpis porttitor convallis. Quisque eu risus vel nisi feugiat scelerisque et vitae nulla. Suspendisse nec lacinia enim. Donec ut metus vitae diam imperdiet aliquam. Suspendisse lorem neque, pellentesque quis pellentesque vel, viverra eu risus Mauris eleifend lorem a dui gravid, eget condimentum mi iaculis. Nam laoreet nunc in ex gravida tempor. Mauris dapibus sagittis urna eu eleifend.

Vestibulum id ante sed elit elementum vehicula. Suspendisse elementum at lectus sed pharetra. Integer tincidunt vehicula nibh, non sollicitudin purus placerat at. Nullam finibus ex sit amet urna bibendum laoreet. Sed ac facilisis arcu, id sagittis nisi. Proin id augue in ipsum

Sincerely,

Firstname Lastmane

5.3Stationery Business Cards

The back of the business cards display images from Banff Centre.

5.4Stationery A4 Letterhead

First Name Last NameTitle Title

Banff Centre 107 Tunnel Mountain Drive Box 1020, Banff, Alberta Canada T1L 1H5

Tel: 000.000.0000 Cell: 000.000.0000 Fax: 000.000.0000

[email protected] www.banffcentre.ca

First Name Last NameTitle Title

Banff Centre 107 Tunnel Mountain Drive Box 1020, Banff, Alberta Canada T1L 1H5

Tel: 000.000.0000 Cell: 000.000.0000 Fax: 000.000.0000

[email protected] www.banffcentre.ca

First Name Last NameTitle Title

Banff Centre 107 Tunnel Mountain Drive Box 1020, Banff, Alberta Canada T1L 1H5

Tel: 000.000.0000 Cell: 000.000.0000 Fax: 000.000.0000

[email protected] www.banffcentre.ca

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5.5StationeryEnvelopes

5.6Pop-up Banners

107 Tunnel Mountain Drive Banff, Alberta Canada T1 L1H5

107 Tunnel Mountain Drive Banff, Alberta Canada T1 L1H5

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5.7Folder

Embossed logo on cover.

First Name Last NameTitle Title

Banff Centre 107 Tunnel Mountain Drive Box 1020, Banff, Alberta Canada T1L 1H5

Tel: 000.000.0000 Cell: 000.000.0000 Fax: 000.000.0000

[email protected] www.banffcentre.ca

Banff Centre Identity Guidelines Applications 83Banff Centre Identity Guidelines Applications 82

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5.8Social Media Icon

5.9Email Signature

First Name Last Name Title, Title

Banff Centre for Arts and Creativity107 Tunnel Mountain DriveBox 1020, Banff, Alberta Canada T1L 1H5Tel: 000.000.0000Cell: 000.000.0000Toll Free: 1 800.000.0000Fax: 000.000.0000banffcentre.caFacebook | Twitter | Instagram | LinkedIn

This message has been sent by an employee of Banff Centre. If you have received this communication in error or do not wish to receive electronic communications from this individual in the future please respond by simply typing ‘unsubscribe’ in the subject line and returning to the sender. Subsequently you will not be contacted without reason.

Banff Centre Identity Guidelines Applications 85Banff Centre Identity Guidelines Applications 84

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5.11Vehicle Graphics Wraps

5.10Vehicle Graphics Doors

Banff Centre Identity Guidelines Applications 87Banff Centre Identity Guidelines Applications 86

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5.12Staff IDs

5.13Hotel Keycards

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5.15Name Badges

First Name Last Name

5.14Event Tickets

Thank you. Proceeds from events help support the creative potential of artists.

General Admission16SRH0521AOrder No: 87587 Full $5.00

Dan Zanes

Rolston Recital Hall Music Bldg

Sat May 21 2016 10:30 AM

16SRH0521AFull $5.00

General Admission

Order No: 87587

General Admission16SRH0521AOrder No: 87587 Full $5.00

Dan Zanes

Rolston Recital Hall Music Bldg

Sat May 21 2016 10:30 AM

16SRH0521AFull $5.00

General Admission

Order No: 87587

Banff Centre Box Office403.762.6301 | [email protected]/events

Banff Centre Identity Guidelines Applications 91Banff Centre Identity Guidelines Applications 90

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5.16Banff Mountain Film and Book Festival Logo

BMFBF utilizes a separate logo based on the Banff Centre logo. To learn more, please see the Banff Mountain Film and Book Festival Guidelines.

5.17Banff Mountain Film and Book Festival Treatment

These treatments can be applied to various materials, and can change from year to year with several variations.

Banff Centre Identity Guidelines Applications 93Banff Centre Identity Guidelines Applications 92

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Examples: Examples:

Ines

Pap

ert,

Sen

ja Is

land

, Nor

way

© T

hom

as S

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Proud to be a founding member of the

Oct 29 – Nov 6 2016banffmountainfestival.ca

Oct 29 – Nov 6 2016banffmountainfestival.ca

Proud to be a founding member of the

5.17Banff Mountain Film and Book Festival Treatment

5.17Banff Mountain Film and Book Festival Treatment

Banff Centre Identity Guidelines Applications 95Banff Centre Identity Guidelines Applications 94

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Oct 29 – Nov 6 2016banffmountainfestival.ca

Proud to be a founding member of the

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Oct 29 – Nov 6 2016banffmountainfestival.ca

Oct 29 – Nov 6 2016banffmountainfestival.ca

TICKETS

Oct 29 – Nov 6 2016

5.17Banff Mountain Film and Book Festival Treatment

5.17Banff Mountain Film and Book Festival Treatment

Banff Centre Identity Guidelines Applications 97Banff Centre Identity Guidelines Applications 96

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6 Logo Formats and Naming

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6.1Formats

Files have been provided in the following format:

.EPS (vector)For use in print, signage, or digital design. Vector files don't degrade when enlarged, making them the preferred file.

.JPG (raster)

.PNG (raster)For use online, in PowerPoint presentations, or when software is unable to open the .EPS vector files.

.SVG (XML vector)For use online.

6.1Naming

OrganizationBanff Centre

ConfigurationFull Vertical (FV)Full Horizontal (FH)Vertical (V)

File format.EPS.JPG.PNG.SVG

Logo Colour(Centre...)Colour (C)Black (BK)Reverse (REV)Light Grey (LG)

BC_LOGO_FV_REV-BK_CMYK.EPS

Logo Colour(Banff)Colour (C)Black (BK)Reverse (REV)Dark Grey (DG)Light Grey (LG)

Application typeLogo

Colour typeCMYK (Print)PMS (Print)RGB (Digital)

Banff Centre Identity Guidelines Logo Formats and Naming 101Banff Centre Identity Guidelines Logo Formats and Naming 100

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7 Logo Index

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Full Vertical Black

Full Vertical Reverse

BC_LOGO_FV_BK_CMYK.EPSBC_LOGO_FV_BK_CMYK.JPGBC_LOGO_FV_BK_PMS.EPSBC_LOGO_FV_BK_RGB.EPSBC_LOGO_FV_BK_RGB.JPGBC_LOGO_FV_BK_RGB.PNGBC_LOGO_FV_BK_RGB.SVG

BC_LOGO_FV_REV_CMYK.EPSBC_LOGO_FV_REV_RGB.EPSBC_LOGO_FV_REV_RGB.PNGBC_LOGO_FV_REV_RGB.SVG

Full Vertical Colour

Full Vertical Reverse Colour

BC_LOGO_FV_C_CMYK.EPSBC_LOGO_FV_C_CMYK.JPGBC_LOGO_FV_C_PMS.EPSBC_LOGO_FV_C_RGB.EPSBC_LOGO_FV_C_RGB.JPGBC_LOGO_FV_C_RGB.PNGBC_LOGO_FV_C_RGB.SVG

BC_LOGO_FV_REV-C_CMYK.EPSBC_LOGO_FV_REV-C_PMS.EPSBC_LOGO_FV_REV-C_RGB.EPSBC_LOGO_FV_REV-C_RGB.PNGBC_LOGO_FV_REV-C_RGB.SVG

7.1Primary Vertical

7.1Primary Vertical

Banff Centre Identity Guidelines Logo Index 105Banff Centre Identity Guidelines Logo Index 104

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Full Horizontal Black

Full Horizontal White

BC_LOGO_FH_BK_CMYK.EPSBC_LOGO_FH_BK_CMYK.JPGBC_LOGO_FH_BK_PMS.EPSBC_LOGO_FH_BK_RGB.EPSBC_LOGO_FH_BK_RGB.JPGBC_LOGO_FH_BK_RGB.PNGBC_LOGO_FH_BK_RGB.SVG

BC_LOGO_FH_REV_CMYK.EPSBC_LOGO_FH_REV_RGB.EPSBC_LOGO_FH_REV_RGB.PNGBC_LOGO_FH_REV_RGB.SVG

Full Horizontal Colour

Full Horizontal Reverse Colour

BC_LOGO_FH_C_CMYK.EPSBC_LOGO_FH_C_CMYK.JPGBC_LOGO_FH_C_PMS.EPSBC_LOGO_FH_C_RGB.EPSBC_LOGO_FH_C_RGB.JPGBC_LOGO_FH_C_RGB.PNGBC_LOGO_FH_C_RGB.SVG

BC_LOGO_FH_REV-C_CMYK.EPSBC_LOGO_FH_REV-C_PMS.EPSBC_LOGO_FH_REV-C_RGB.EPSBC_LOGO_FH_REV-C_RGB.PNGBC_LOGO_FH_REV-C_RGB.SVG

7.2Primary Horizontal

7.2Primary Horizontal

Banff Centre Identity Guidelines Logo Index 107Banff Centre Identity Guidelines Logo Index 106

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Full Vertical Light Grey Black

Full Vertical Reverse Black

BC_LOGO_FV_LG-BK_CMYK.EPSBC_LOGO_FV_LG-BK_CMYK.JPGBC_LOGO_FV_LG-BK_PMS.EPSBC_LOGO_FV_LG-BK_RGB.EPSBC_LOGO_FV_LG-BK_RGB.JPGBC_LOGO_FV_LG-BK_RGB.PNGBC_LOGO_FV_LG-BK_RGB.SVG

BC_LOGO_FV_REV-BK_CMYK.EPSBC_LOGO_FV_REV-BK_PMS.EPSBC_LOGO_FV_REV-BK_RGB.EPSBC_LOGO_FV_REV-BK_RGB.PNGBC_LOGO_FV_REV-BK_RGB.SVG

Full Vertical Dark Grey Light Grey

Full Vertical Reverse Light Grey

BC_LOGO_FV_DG-LG_CMYK.EPSBC_LOGO_FV_DG-LG_CMYK.JPGBC_LOGO_FV_DG-LG_PMS.EPSBC_LOGO_FV_DG-LG_RGB.EPSBC_LOGO_FV_DG-LG_RGB.JPGBC_LOGO_FV_DG-LG_RGB.PNGBC_LOGO_FV_DG-LG_RGB.SVG

BC_LOGO_FV_REV-LG_CMYK.EPSBC_LOGO_FV_REV-LG_PMS.EPSBC_LOGO_FV_REV-LG_RGB.EPSBC_LOGO_FV_REV-LG_RGB.PNGBC_LOGO_FV_REV-LG_RGB.SVG

7.3Secondary Vertical

7.3Secondary Vertical

Banff Centre Identity Guidelines Logo Index 109Banff Centre Identity Guidelines Logo Index 108

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Full Horizontal Light Grey Black

Full Horizontal Reverse Black

BC_LOGO_FH_LG-BK_CMYK.EPSBC_LOGO_FH_LG-BK_CMYK.JPGBC_LOGO_FH_LG-BK_PMS.EPSBC_LOGO_FH_LG-BK_RGB.EPSBC_LOGO_FH_LG-BK_RGB.JPGBC_LOGO_FH_LG-BK_RGB.PNGBC_LOGO_FH_LG-BK_RGB.SVG

BC_LOGO_FH_REV-BK_CMYK.EPSBC_LOGO_FH_REV-BK_PMS.EPSBC_LOGO_FH_REV-BK_RGB.EPSBC_LOGO_FH_REV-BK_RGB.PNGBC_LOGO_FH_REV-BK_RGB.SVG

Full Horizontal Dark Grey Light Grey

Full Horizontal Reverse Light Grey

BC_LOGO_FH_DG-LG_CMYK.EPSBC_LOGO_FH_DG-LG_CMYK.JPGBC_LOGO_FH_DG-LG_PMS.EPSBC_LOGO_FH_DG-LG_RGB.EPSBC_LOGO_FH_DG-LG_RGB.JPGBC_LOGO_FH_DG-LG_RGB.PNGBC_LOGO_FH_DG-LG_RGB.SVG

BC_LOGO_FH_REV-LG_CMYK.EPSBC_LOGO_FH_REV-LG_PMS.EPSBC_LOGO_FH_REV-LG_RGB.EPSBC_LOGO_FH_REV-LG_RGB.PNGBC_LOGO_FH_REV-LG_RGB.SVG

7.4Secondary Horizontal

7.4Secondary Horizontal

Banff Centre Identity Guidelines Logo Index 111Banff Centre Identity Guidelines Logo Index 110

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Vertical Black

Vertical Reverse

BC_LOGO_V_BK_CMYK.EPSBC_LOGO_V_BK_CMYK.JPGBC_LOGO_V_BK_PMS.EPSBC_LOGO_V_BK_RGB.EPSBC_LOGO_V_BK_RGB.JPGBC_LOGO_V_BK_RGB.PNGBC_LOGO_V_BK_RGB.SVG

BC_LOGO_V_REV_CMYK.EPSBC_LOGO_V_REV_RGB.EPSBC_LOGO_V_REV_RGB.PNGBC_LOGO_V_REV_RGB.SVG

Vertical Colour

Vertical Reverse Colour

BC_LOGO_V_C_CMYK.EPSBC_LOGO_V_C_CMYK.JPGBC_LOGO_V_C_PMS.EPSBC_LOGO_V_C_RGB.EPSBC_LOGO_V_C_RGB.JPGBC_LOGO_V_C_RGB.PNGBC_LOGO_V_C_RGB.SVG

BC_LOGO_V_REV-C_CMYK.EPSBC_LOGO_V_REV-C_PMS.EPSBC_LOGO_V_REV-C_RGB.EPSBC_LOGO_V_REV-C_RGB.PNGBC_LOGO_V_REV-C_RGB.SVG

7.5Tertiary

7.5Tertiary

Banff Centre Identity Guidelines Logo Index 113Banff Centre Identity Guidelines Logo Index 112

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Vertical Light Grey Black

Vertical Reverse Black

BC_LOGO_V_LG-BK_CMYK.EPSBC_LOGO_V_LG-BK_CMYK.JPGBC_LOGO_V_LG-BK_PMS.EPSBC_LOGO_V_LG-BK_RGB.EPSBC_LOGO_V_LG-BK_RGB.JPGBC_LOGO_V_LG-BK_RGB.PNGBC_LOGO_V_LG-BK_RGB.SVG

BC_LOGO_V_REV-BK_CMYK.EPSBC_LOGO_V_REV-BK_PMS.EPSBC_LOGO_V_REV-BK_RGB.EPSBC_LOGO_V_REV-BK_RGB.PNGBC_LOGO_V_REV-BK_RGB.SVG

Vertical Dark Grey Light Grey

Vertical Reverse Light Grey

BC_LOGO_V_DG-LG_CMYK.EPSBC_LOGO_V_DG-LG_CMYK.JPGBC_LOGO_V_DG-LG_PMS.EPSBC_LOGO_V_DG-LG_RGB.EPSBC_LOGO_V_DG-LG_RGB.JPGBC_LOGO_V_DG-LG_RGB.PNGBC_LOGO_V_DG-LG_RGB.SVG

BC_LOGO_V_REV-LG_CMYK.EPSBC_LOGO_V_REV-LG_PMS.EPSBC_LOGO_V_REV-LG_RGB.EPSBC_LOGO_V_REV-LG_RGB.PNGBC_LOGO_V_REV-LG_RGB.SVG

7.5Tertiary

7.5Tertiary

Banff Centre Identity Guidelines Logo Index 115Banff Centre Identity Guidelines Logo Index 114

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For access to logo files and approvals of usage please contact [email protected].

For Banff Centre's Style Guide please contact [email protected].

For envelopes, folders, letterhead, and thank you cards please contact [email protected].

For inquiries regarding the Banff Mountain Film and Book Festival style guide please contact [email protected].

For inquiries regarding the Banff Mountain Film Festival World Tour style guide please contact [email protected].

For support with fonts and email signatures please contact [email protected].

8.0Contact

Prepared by Pentagram Design 2016.

Banff Centre Identity Guidelines Contact 116

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Ban

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Banff Centre for Arts and Creativity is grateful to the Government of Canada, the Government of Alberta, and the many corporations, foundations and individuals who generously support our programs and participants. This support enables us to help artists realize their creative potential in Alberta and around the world.

Banff Centre for Arts and Creativity

Identity Guidelines