Background

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Idea- Banglalink Fashion Fever

This fun application will help them to make fashion wears of their choice in a convenient manner It will also allow them to interact and share their creative works and ideas with massive number of people through a common server Customers can choose from a wide range of trendy collections from our exclusive database The database will consist of numerous designs from various resources in the internet and will be collected through a pilot project The customer can also take reference from the latest trends used by the fashion houses and the movie world which will be available in our applicationThey can also rate these recent trends from the fashion houses uploaded by the server

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Idea- Banglalink fashion fever (contd.)

Features Description Available services

Fashion frenzy A fun game that can be used to design the desired attire

Numerous options are available to meet the design specifications of the subscribers

Creative creations

Upload photos of hand drawn designs

The design will be sent to a graphic designing team hired by banglalink for modification

Feedback Digital platform to display and getting feedback of the created designs

The feedback of the modified designs will be provided within 2 hours of upload by the graphic designing team

Database Collection of the uploaded designs and samples

This includes all the recent uploaded designs in the ‘creative creations’ and also a huge collections of the sample designs in a server

Interactive Subscribers can interact with other subscribers

After they are finished with designing they can share those in a server, where those designs will be rated and commented by others

Top trends Latest fashion trends of different fashion houses and show-biz

The customer can get to see which of the trends are popular among mainstream media and fashion world

Evaluations Provide monthly feedback Five designs will be selected by the distinguished jury and rewarded monthly from the ten most popular designs rated by the subscribers

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Number of people to be benefitted

Components Our assumption Remarks Size of target group 220000 Considering the large

number of fashion conscious people

Relevance of application to target group

Highly relevant The application is user friendly and the youth of this generations are tech-savvy

Customer Convenience Highly convenient By seeing the most popular trends from our server the customers can make their choice in a less strenuous and more cost effective manner

Work satisfaction relevance Highly related The target group will get the chance to design the attire of their dreams in a very convenient style

Exposures of dormant talents of applicants

Wide exposer Chance to show case innovative skills in a prominent stage

* Note:- Hypothetical numbers are considered for size of target groupMaking a difference

Service modality

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Application modality

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Rating the latest trends

Technical Feasibility

Components Details Feasibility

Photo Upload The applicant have to upload the photos or scan the photo of their own design which will be included into the database of the server

Such technical applications are available in Photoshop and can be aggregated in the database of an online server

Gaming-design

The applicant would have to choose from different wide range of collections from the database and can modify according to their wishes (the options will be provided in the right add the application screen with options like: base designs, laces, collars, sequins, beads, combinations, and other sophisticated options, as per the graphical interphase shown in the application modality slide)

The collections would be selected from the above aggregated database and the applicant can easily download the selected design from the database. So it is feasible. Making a

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Technical Feasibility (contd.)

Components Details Feasibility

Interacting Applicant would be able to publish or share their created designs which the other subscribers can view and express their opinions and rate through post.

Same kind of feature is prevalent in the social networking system like Facebook so the sharing and rating of the published design would be technically feasible

Billing Configuration To use auto services to subscribers would be charged in two different media-1. Internet usage charge2. Monthly application subscription fee

Internet download charge-GPRS system is already available.

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Commercial Feasibility

Details Year 1 Year 2 Year 3

Number of subscribers

220000 250000 270000

Yearly revenue fromsubscription

13200000 15000000 16200000

Yearly revenue from internet usage

26400000 30000000 32400000

Total Revenue 39600000 45000000 48600000

Idea cost 200000 - -

Application Development cost

164000 - -

Advertisement cost 4400000 3800000 3500000

Database management cost

350000 350000 350000

Judge expenses 960000 1020000 1080000

Remuneration Expenses

296400 296400 296400

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Commercial Feasibility (contd.)

Details Year 1 Year 2 Year 3

Salaries expense 34080000 34080000 34080000

Miscellaneous expense

200000 200000 200000

Total cost 40650400 39746400 39506400

Net Profit/Loss (1050400) 5253600 9093600

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Categories Rate (year 1) Rate(year 2) Rate(year 3)

Monthly subscription fee BDT 5 BDT 5 BDT 5

Monthly internet usage fee BDT 10 BDT 10 BDT 10

Monthly Judge expense BDT 80000 BDT 85000 BDT 90000

Monthly remuneration BDT 24700 BDT 24700 BDT 24700

Monthly salaries per employee BDT 22000(4 days)

BDT 18000(3days)

BDT 22000(4 days)BDT

18000(3days)

BDT 22000(4 days)

BDT 18000(3days)

Additional Information

We would have an evaluation every single month conducted by reputed judges

The best five designs will be rewarded handsomely each month ranging from a cash prize of TK 10,000 to free talk time for the selected designers ranking from first to fifth The best five designs from each month will be included to an exclusive collection from which designs for the next banglalink advertisement will be chosen and the designers will be rewarded

We will create a new graphics designing department comprising of 140 employees who will work round the clock to provide feedback within two hours

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Additional Information

Prior to our launch we seek to carry out a pilot project in the reputed fashion schools of Dhaka city. The top designs from this project will be added to our database

Apart from the monetary benefit we are providing our subscribers with a unique platform to showcase their talent which can be seen by other subscribers including renowned fashion house personalities

Each month the names of the five best designers will be published without the designs to ensure that there is no design theft

Their names will be published in the application server, facebook page “banglalink mela”, and text messages sent to all the users of this application

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Conclusion

Our application is one of a kind and we believe that it will create a huge buzz in the market Since banglalink is going to provide incentive to the best designs, users of this application will remain motivated and a permanent market will be maintained Many fashion loving people will buy a banglalink SIM card to use this application as a result of which a new sustainable market is being created In this way we can easily mobilize the movement named “banglalink Fashion Fever” having the slogan of the famous statement of banglalink which says “যে�খা�নে�ই দি� বনে�র যে�ষ্টা�, যে�খা�নে�ই ব����দি��ক”.

Making a difference