Marketing plan of BanglalinkWelcome to presentation

Introduction Banglalink is one of the leading cellular company in Bangladesh. Banglalink is new brand name of Shebaworld (019), which has been providing Global Service of Mobile (GSM) in the country since 1998. Orascom Telecom bought 100% share of Sheba Telecom and gave its new name as Banglalink aiming to provide quality service in Bangladesh. since banglalinks launch in February 2005,.

MissionBanglalink has a specie mission through which to deliver innovative, customer focused products and to be the benchmark for customer service excellence.Vision Banglalink understands peoples need best and will create and deliver appropriate Communication services to improve peoples life and make it easierObjectivesNumber one Telecom Company in Bangladesh.Have the largest coverage.Have the greatest number of customer.Researching and resolving customer highlighted issues and problems.Maintain a management culture of high performance and strong accountability.Treat customers with courtesy, respect and consideration at all the times.

Slogan

Start Something New

Situation Analysis

Banglalink posses good information about the market knows a great deal about the common attributes of the most valued customer. Banglalink is providing a wide range of services for its valued customers. The company seeks following benefits that are important for its customers.Quality Service Banglalink is providing quality service to the employers. The customers dont like the network problem and slow networking system. Customer Service Banglalink has both online and physical customer care service for its customers. The valued customer can solve the problems over mobile phone dialing 121. Service at Low PriceThe company was committed to provide quality service at a lowest price. As a result Banglalink is the fastest growing telecom company in Bangladesh. for the customer.

Target MarketUpper classlower-middle classTeenager

Segmentation

Banglalink has segmented its market by using multiple bases. Relation Income

OccupationBanglalink then went for Behavioral segmentation, User status User rate

Loyalty

Marketing Strategy and Marketing Mix

Product & PricePackageBanglalink has got different type of customer oriented packages for the customers. Banglalink mainly two types of packages. They are:Pre-paid PackagesPost-paid Packages

Prepaid packages here

BANGLALINK PLAY

Banglalink play highlights

18 fnf (any operator) one special fnf @ 0.5 paisa/secsms 29p/smsmms 29p/mmsspecial data pack 5MB tk. 2/day3G starter pack

BANGLALINK DESH

banglalink desh highlights3 fnf to any operator10 second pulseonly 10paisa/ 10 second to banglalink fnf number

BANGLALINK DESH HELLO PACKAGE

banglalink desh hello package highlightslowest 10 paisa/10 second call rate to other operators1 special fnf at only 5 paisa/10 second10 second pulse

BANGLALINK DESH EK RATE

banglalink desh ek rate highlights

simple tariff planflat rate to all operator @ tk 1/m10 second pulse

Post-paid packages here

BANGLALINK INSPIRE

banglalink inspire brings special new features for post-paid subscribers with remarkably low call rates, along with the lots of fnf numbers and many other services and facilities!this exclusive post-paid connection includes:no security deposit is required every new connection comes with 300 smsnews service subscription free for the first 3 months.enjoy your banglalink inspire connection with zero line rent (without any conditions).up to 11% loyalty discount on usage.7 fnf numbers to any mobile operator: 60 paisa/min

BANGLALINK SME

the salient features of the banglalink sme package areflexibility to choose from 2 packages: banglalink sme post-paid and banglalink sme call & controlbest call rates 24 hours with 1 second pulsefield force locator serviceclosed user group (cug)attractive bundle packagebest rates in 5 fnf numbersbonus on recharge.bonus on incoming

Pricing Strategy

Banglalink has to be very careful in setting the price of the packages.We know there are two strategies to set price. Market skimming& penetration pricing Banglalink follows the penetration strategy to set the price. Banglalink offers the lowest price in the market.

Market Positioning

The most successful entrepreneurs learn to transform their passion into position.Positioning is a perceptual location Close to customer AccommodationCommercial areaMagnificent Pleases

Promotional Activities

Billboard

Billboards are visual media used for promotion and are found passing through a major roads. Billboards are very effective for attracting general customers.

NewspaperNewspapers are the most powerful media to reach to the mass. Banglalink is now continuing its promotional activities in the renowned Bengali & English dailies.

TV advertisementIt is the most powerful media to reach to the mass.

Event sponsorshipBanglalink is also promoting and trying to position its product in customers mind by sponsoring some special events.

Bus

SWOT Analysis

Strength

Low call rateLarge network coverageLarge investmentLow sim rateGood number of media partnerCompany imageWell management capabilityExpert marketing peopleSkilled workerCapability to finance

Weakness

Lack of experienceShort of sales peopleNewly established Small number of customer No brand reputation Bad reputation Sheba

Opportunity

New products ideaLarge market Availability of raw materialsLow price of raw materials Good amount of reinvestment Good support from mother company High technological networking system Large number of customerCould develop new productProfit margin will be good

Threats

Existing competitorPolitical unrest Extortion and rising crimes New competitors

CORPORATE RESPONSIBILITY

coxs bazar sea beach cleaning projectdonating blankets at orphanagesspecial arrangements for hajj pilgrims at the hajj campwater & date distribution and iftar at orphanage during Ramadanict support for underprivileged children: computer lab set up

Recommendation

We recommend this point for banglalink to develop its product & service.Making new packageEnsure strong networkMaking low PriceBuild strong customer relationshipSatisfaction customer serviceHome delivery serviceAdd new features

Conclusion

With an aspiring enterprise mission, objective and operational oversight, Banglalink can acquire a domain of influence. At the same time, it has to maintain some general operating policies and procedures like- employee insurance plan or a corporate wide communications system.