banking on social media
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Banktastic.com
SocialStratus
“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”- Tim O’Reilly
“network as a platform”
“rich user experiences”
“architecture of participation”
“a collective intelligence”
“wisdom of crowds”
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Technology Shift
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Locations
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Machines
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Documents
Web 1.0
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People
Web 2.0
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Cultural Shift
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News
Information
Mass Media
Advertising
Data
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Read-Only Culture
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News
Information
Mass Media
Advertising
Data
Blogs
Wiki’s
Video/Podcasts
Personal Reviews
Niche Content
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Read-Write Culture
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Email is Dead
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Hanging OutMarriage ProposalsInsurance QuotesRecommendationsWeather WarningsLive CoverageCustomer Service
Vendors are connecting with their consumers this way...by just listening.
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YouTube killed the TV star
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Case Study
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Web 2.0Financial Services
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Banktastic.comSource: Nancy Feig | financetech.com
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Generation‘Connected’
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KateGarland.com
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Banktastic.comBrad Garland, [email protected]
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