banking service marketing

8/7/2019 BANKING SERVICE MARKETING

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About Bank of Malabar

Bank of Malabar was founded on 14th July 2005 in

Calicut, Kerala. Bank of Malabar has 38 branches in India.

Deposit stood at Rs. 5 Crores and Advances Rs 3 Crores at that

time

Bank is mainly focusing on the middle level people, who

are getting an average income. We have high experienced services

in banking. 1500 employees is working in our all branches. We

are promoting investors protection and welfare

Malabar bank providing agricultural loan, pension scheme,

educational loan etc.


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HEAD OFFICE

CALICUT KERALA


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.VISON

y To be amongst most trusted power utility company of country by

providing environment friendly power on most cost effective basis,

ensuring prosperity for its stake holders and growth with human face

MISSION

y To ensure most cost effective for sustained growth of India

y To achieve excellence in every activity we undertake

y To be socially responsible through community development

y To continuously update knowledge


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LOGOS


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SLOGAN

| KEEP IN

TOUCH TO

GROW WITH

US}


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SERVICE FACILITIES

ATM counters

Inter net banking

Mobile banking

Customer care service

Foreign exchange


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Types 0f Accounts

We are offering different types of accounts, such as

Savings Account

Current Account

Fixed Account


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y Advances

Fund Oriented

Term loans, clean loan

Bill DiscountingAdvances, Pre-shipment financing, Post-shipment Secured

and unsecured credits

y Miscellaneous

Self custodyCredit cards, Remittance, Collections


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Promotion

y Advertising

y Public Relation

y Personal Selling

y Sales promotion

y Word-of-mouth promotion

y Telemarketing


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Price

y The pricing decisions related to interest and fee orcommission charged by banks are foundinstrumental in motivating or influencing the targetmarket

y The Reserve Bank of India and the Indian BankingAssociation are concerned with the regulations

y The rate of interest is regulated by the RBI and othercharges are controlled by the Indian Banking

Associationy Banking organizations are supposed to sub serve the

interest of weaker sections and the backward region


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Types of loan

Following are the different types of loans

Agricultural loan

Industrial loan

Business loan

Housing loan

Vehicle loan


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Agricultural loan

up to 1 lakh 7%

1 3 lacks 8%

3 Lacks above 8.5%


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y Business loan

up to 2 lakh 10%

2 5 lakhs 11%

5- 10 lakhs 12%

It depends upon submitting the project


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y Housing loan

up to 1 lakh - 9%

1 5 lakhs - 10%

5 lakhs above 11%


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Place

Place is based

upon safety andsecurity

Location of ourbank is concentrateon cities, urban

areas and ruralareas

Mobile banking isavailable

Parking facilities isavailable

ATM Facilitieslocated suitableplace


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People

y Efficient & quality staff

y Well trained people

y Personal touch to the customer

y Good personality


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Target audience


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Agricultural sector

y http://www.youtube.com/watch?v=Q3jbOKEla-w

10-acres and above

5 to 10 acres

Below 5 acres

sub-segmentAgricultural

segment


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Industrial sector

Large sized sub segment

Small sized sub segment

Co-operative sub segment

sub-segmentIndustrial

segment


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ServiceSector

Profit making

Bank, Insurance, Transport, Hotel,

Tourism, Electricity, Personal care

Non profit making

Education, Hospital, Social welfare,

Political, Religious

MultiplesegmentService

segment


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Household Sector

High Income

Middle Income

Low Income

sub-segmentHousehold

segment


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tInstitutional Segment

Cultural / Social, Organizations

Charitable Trusts

IndustrialOrganization

Chamber of Commerce

sub-segmentInstitutional

segment

Trade and Commerce

Health / Education / Sport

Organization


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Physical evidence

y Building structure

y Air condition rooms

y ATM counters

y Car parking facilities


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THANK YOU

banking service marketing

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