banking strategies
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STRATEGY IN B
SECTOR
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• YES BANK Limited is a private sector bank, has a pan India presence across all 29 states and 7o" India
•
!he Bank is en#a#ed in providin# bankin# services, incl$din# corporate and commercial bmarkets, investment bankin#, corporate %nance, branch bankin#, b$siness and transaction banmana#ement'
Yes Bank – Introduction
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Yes Bank – Strategic Initiatives
Knowledge Banking
• Yes bank considers technolo#( as one o" the strate#ic tools'
• !he bank aims at providin# the &orld class c$stomer service to the c$stomer $sin# latest technolo#(''
Technology
• A $ni)$e method o" ac)$irin# c$stomers and retainin# them'
• !he kno&led#e bankin# approach is its main pillar o" di*erentiation and "oc$ses on providin# speciali+ed bankin# s
re)$irements'
Human Capital
• !he bank "oc$ses on attractin# and retainin# the best talent'
• It aims to b$ild c$lt$re environment that s$pports pro"essional entreprene$rship and is b$ilt on core principle o" creatin# a
Responsile Banking
• !he bank-s .esponsible Bankin# approach has enabled bank to create shared val$e "or its stakeholders'
• !hro$#h initiatives and b$siness sol$tions the bank has &eaved a s$stainable development and /S. into its core strate#('
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Yes Bank – Strategic Initiatives
Retail Strategy
• !he compan( is plannin# to b$ild a stron# retail asset "ranchise and is investin# si#ni%cantl( into the back o0ce and the te
• !he compan( is plannin# to la$nch its credit card b$siness in April 213 and has embarked on an a##ressive hirin# strat
people "rom competition, to drive the se#ment
• Bank has planned e4pansion o" its net&ork to ,511 branches b( 6arch , 218 and 2,511 b( 6arch , 2121' !his &il
and cons$mer S6E lendin# activities
• Yes bank si#ned an Loan a#reements &orth S;235 million &ith ells ?ar#o to s$pport small b$siness growth in
"igital Strategy
• !he compan( has adopted ;I@I/AL ;i#ital =h(sical- strategy consistin# o" a blend o" oCine and online channels levertechnolo#(
• IB6Ds 6obile?irst =lat"orm o*erin# ne& mobile apps and services that create more personali+ed and re&ardin# c$stomer
• Strate#ic partnership &ith !ais(s !echnolo#ies to develop $ltrathin mobile bankin# SI6
• Yes Bank teamed $p &ith online retailer Snapdeal and #aster/ard to introd$ce a ne& virt$al prepaid card named ?ree/htransactions thro$#ho$t all online merchants in India'
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• Societe $enerale is a %rench ank& en#a#ed in retail bankin#, corporate and investment bankservices, ins$rance, private bankin# and asset mana#ement
• !he /ompan(Ds core b$sinesses are mana#ed thro$#h three se#mentsF ?rench .etail Bankin#, Inte.etail Bankin# ?inancial Services and @lobal Bankin# and Investor Sol$tions
Societe $enerale – Introduction
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Societe $enerale – StrategicInitiatives
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Societe $enerale – StrategicInitiatives
Key'riorities (or
)*+,
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-li'ay – Company History . #arketcapture
• Alipa( is a thirdpart( online pa(ment plat"orm &ith no transaction "ee la$nched in 211G b( Alibaba
its "o$nder Hack 6a'
• It has aro$nd 51 o" the market "or online pa(ments, b$t over 81 o" the market "or mobile pa(m
• Accordin# to i.esearch, Alipa(-s mobile app is the &orld-s lar#est mobile pa(ment plat"orm &ith G1
ann$al active $sers as o" H$ne 215
• Alipa( provides an escro& service, in &hich cons$mers can veri"( &hether the( are happ( &ith #oo
bo$#ht be"ore releasin# mone( to the seller'
• Alipa( sa(s it operates &ith more than 35 %nancial instit$tions incl$din# Jisa 6astercard'
• As the lar#est online pa(ment sol$tion in /hina, Ali=a( is hi#hl( tr$sted and $sed b( /hinese cons$
the( even rel( on Ali=a( more than credit card "or the dail( cons$mption incl$din# shoppin#'
• In addition to traditional online pa(ment "$nctions, Alipa( is e4pandin# applications to oCine scena
the o$tlet, shoppin# mall, and convenience store, &here are the hot spot "or /hinese to$rists, and #
$sers to (o$r store to eno( the convenience o" "ast checko$t d$rin# their overseas shoppin#
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-li'ay – 'roducts . Services /verview
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-li'ay – Strategic Initiatives
>ith the o$rishin# o" mobile internet
$sers, it is predicted that mcommerce
Mmobile commerce itsel" &ill hit
SOG billion, G9'7 o" total retail
sales' >ith these %#$res, Alipa(
intends to capt$re the market b(
"ormin# partnerships &ith esteemed
merchants
.ecentl(, 6arriott International has
decided to roll o$t Alipa( aro$nd 1
hotel locations in Pon# Kon# and
/hina &hich allo&s travellers to pa(
"or their sta(, dinin# and a &hole
ran#e o" services provided b( the
hotel chain, $sin# Alipa('
Alipa( has vent$red into
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• BN= =aribas is an E$ropean leader in Bankin# ?inancial services'
• It has "o$r domestic retail bankin# markets in E$rope, namel( Bel#i$m, ?ran
and L$4embo$r#'
• !he Bank operates in t&o divisions
i' .etail Bankin# Services
ii' /orporate and Instit$tional Bankin#
B0' 'arias – Introduction
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B0' 'arias – Strategic Initiatives
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B0' 'arias – Strategic Initiatives
#a1or Strategic 'riorities (or )*+,
• ;evelop di#ital innovations
i' Pello bankR in @erman(, Bel#i$m, ?rance and Ital(
ii' La$nch o" ne& online pa(ment sol$tionsF =a(Lib in ?rance, Si4dots in Bel#i$m
iii' eb$siness at =ersonal ?inance, roll o$t o" the di#ital o*erin# at International .etail Bankin
• /ontin$e to #ro& =rivate Bankin# at a "ast pace levera#in# the ;omestic 6arkets International
• /loser cooperation bet&een the capital market b$sinesses, Sec$rities Services and Investment =
• Improve team&ork thro$#h di#ital tools
• ;istrib$tion o" savin#s b( 213 .etail Bankin# M3, /IB M2G, Investment Sol$tions M
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B0' 'arias – Strategic Initiatives
"2324/' B5SI02SS -CR/SS R2$I/0S
• Asia =aci%c
i' ?or#e ne& partnerships especiall( in ins$rance and cons$mer credit
ii' @ro& reven$es in Asia to over bn b( 213
•. /IB North AmericaF
i' ;evelop b$siness &ith lar#e corporate-s and instit$tional clients stren#then relations &ithclients
ii' Adapt the b$siness model to chan#es in market in"rastr$ct$re
•. @erman(
i' Increase deposits o" individ$als &ith Pello bank
ii' Stren#then o$r positionin# on the corporate client se#ment
•. !$rke(
i' @ro&th e*ort "oc$sed on hi#her potential clients
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B0' 'arias 26pansion in In• In 2113 BN= became the lar#est shareholder MG stake o" @eoit ?inancial Services , one o" the leadin#
brokers' @eoit is renamed as @eoit Bnp =aribas' BN= =aribas &ill bene%t b( associatin# &ith @eoit ?inanc
has more than G,51,111 clients, It o*ers a clientele o" private investors, brokera#e services "or e)$ities de
as %nancial savin# prod$cts' It has a net&ork o" 511 o0ces spread across India' It also operates in AE thr
vent$re Bareel @eoit sec$rities and in Sa$di Arabia via Alo$la @eoit Brokera#e compan('
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SBI – Introduction
• State Bank o" India MSBI is an Indian m$ltinational, p$blic sector bankin# an
services compan('
• !he BankDs 6id /orporate @ro$p M6/@ operates thro$#h its G re#ional o0
appro4imatel( ,111 branches
• !he /ompan( provides ;omestic
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SBI – Strategic Initiatives
• !o &rin# more e0cienc( "rom its operations, State Bank o" India is preparin# an inte#rated channel
ne4t three (ears to achieve an optim$m mi4 bet&een vario$s distrib$tion channels' It is c$rrentl( ana
ho& it can achieve an ideal c$stomer to$ch point mi4 bet&een vario$s channels s$ch as branch, A!6
and di#ital bankin#'
• As a part o" its 2121 di#ital trans"ormation strategy, State Bank o" India MSBI, co$ntr(Ds lar#est p$b
lender, is plannin# to brin# its GG'7 crore c$stomers on mobile bankin# and di#ital &allet plat"orms
• !he State Bank o" India MSBI &ill p$rs$e an a##ressive strategy b( o*erin# more n$mber o" di#ital
stren#thenin# the B$siness /orrespondents 6odel to take on the competition "rom ne& bankin# and
SBI St t -d t d
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' Improvin# asset )$alit(F .eactive to proactive
2' /ost rationalisation
' .epositionin# h$man reso$rces
•. Instit$tion "or advance learnin#
•. Internal cons$ltantV/han#e a#ent
•. ?eedback s$pplier
•. .esearch and development role
SBI – Strategy -dopted
H"%C Bank Introd ction
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H"%C Bank – Introduction
• P;?/ Bank is a private bank en#a#ed in providin# a ran#e o" bankin# and %nancial services incl$
commercial bankin# and treas$r( operations'
• It operates in "o$r se#mentsF !reas$r(, .etail Bankin#, >holesale bankin# and other bankin# b$s
• !hro$#h a net&ork o" ,733 A!6s and G,1G branches Mincl$din# international branches, and
di#ital bankin# options, P;?/ have been servin# ever( se#ment o" c$stomer base &ith a &ide ra
c$stomised and needbased prod$cts and services
H"%C Bank Strategic Initiatives
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H"%C Bank – Strategic Initiatives
H"%C Bank Strategic 'lan
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H"%C Bank – Strategic 'lan
%uture plan #ortgage #arket7
!ho$#h mort#a#e %nance penetration levels in India have been increasin# consistentl(, M89): a21G the( still remain lo& visWvis developed co$ntries' !here is $ntapped potential "or #ro&th incertain se#ments like a*ordable ho$sin#' !o promote #ro&th in the a*ordable ho$sin# se#ment'
?$rther, &ith @
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H"%C Bank – Strategic 'lan
Indian Banking /utlook
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Indian Banking /utlook
Indian anking sector credit growth has grown at ahealthy pace
/redit o*take has been s$r#in# ahead over the pastdecade, aided b( stron# economic #ro&th, risin# disposableincomes, increasin# cons$merism and easier access tocredit
!otal credit e4tended &ent $p to SO ,189 billion b( ?Y5
/redit to non"ood ind$stries increased 9'75 per cent to SO,17'G billion in ?Y5, "rom the previo$s %nancial (ear
;emand has #ro&n "or both corporate and retail loansclick here
http://www.ibef.org/industry/banking-india.aspxhttp://www.ibef.org/industry/banking-india.aspx
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55. Pankaj Tari45. Tejal Shah43. DhavalRana
Thank You'resented By7
21. As Jagad23. A
57.Vis
%or K9 >9 Somaiya Institute o( #anagement . Studies