I’m Pooyan VahidiHead of Design @ Anetwork

What’s Banner and Landing Page??

Some examples ...

Banner sample Banner sample

Some examples ...

L.P. sample L.P. sample

What should we have on a banner?Banners are the first step of your campaign’s engagement. A bad banner means a failed campaign

What should we have on a banner?

What should we have on a banner?

Make everything clear, Minimal, and DON’T annoy users!

It’s annoying, huh??

It’s a BANNER not a POSTER or a MOVIE!!!

You just have 3 seconds ...

The 5 principle you should know as a manager

Principle #1: Clear Branding

Principle #2: Rotate Creatives

Principle #3: Sequence your messages

Principle #4: know the standards in your business

Principle #5: It’s DESIGN not ART

Call to Action

It’s a button or sentence that encourage users to do an act.

And it’s very important

Call to Action

It’s very effective on Converting

Call to Action

It’s very effective on Converting

CTR: 1.8 CTR: 2.8

And the final thing...

A FLASH banner or a GIF one?

Landing Page

Landing page is the FINAL destinationSo have a plan for it and

don’t be just another death case

Landing Page

Things you had to know for having a good L.P.

• What role does the landing page play in the campaign?

• What are the targets and Goals on your Landing Page?

• How do you want to the target group to interact with the landing page?

• What if my targets didn’t convert? ( you should have a “plan B” )

Landing Page

What we should have on a L.P?

Landing PageWhat we could do on a L.P?

REVENUE

ACQUISITION

Place an order

Completed purchase or

pre-order request

Create an account

Successful sign up

Registration

INQUIRY

View more (Viewed product or service details)

Contact us (Viewed phone number, directions, chat or email)

See available (Checked inventory or schedule)

See deals (Viewed current sales or promotions)

Read reviews (Viewed reviews and ratings)

ENGAGEMENT

Compare information (Compared features, products, or options)

Share / social connect (Shared to a social network or emailed)

Newsletter sign up (Signed up for newsletter or mailings)

Add to cart or Basket (Saved product to shopping cart)

Landing Page

Make it simple and direct to the point

Landing Page

NEVER forget about A/B testing

Thanks for your attention :)