effective landing page design
TRANSCRIPT
Creative ServicesEffective Landing Page Design
Landing PageWhat it is it and why do you
need it?- A distinct standalone webpage that has been designed for a single focused objective
- This page should not be linked back to your main website.- The page should drive the consumer to the product or service
you are trying to promote
- Two types of landing pages- Click Through- Lead Generation
Landing PageClick Through
- Goal is to guide your consumer to “click through” to the desired page.
- This is primarily used for e-commerce platforms- Provides the user with targeted information about the product
- Increases the likelihood of conversion since they are already “familiar” with the particular product
Landing PageLead Generation
- Used to capture potential costumer data.- Enables you to use that data for future marketing campaigns
- In exchange for the data you will provide the potential costumer with a type of incentive:
- Webinar Registration- Ebook- Free Trial- Discount Code
Landing Page DesignTips and Tricks
- Position your Call To Action (CTA) above the fold- Use directional cues to point toward Lead Capture Form- Be succinct with your content- Simplify copy using bullet points- Use consistent styling from main website- Use real testimonials to convey authenticity
Landing Page DesignLayout Example
Source: http://unbounce.com/landing-page-articles/the-anatomy-of-a-landing-page/
Landing PageClick Through Example
Landing PageLead Generation Example
Landing PageLead Generation Example
Demo
