How to IncreaseBusiness Through

Social MediaBarbara Faucette, SCMD

Vice-President Corporate Mall Marketing

CBL & Associates Properties

• 4 Common Myths of Social Media

• 7 Business Drivers of Social Media Marketing

• Creating Online Engagement to Fuel Offline Sales

Photo Source: Unknown

4 CommonSocial Media Myths

2. Small Business Must be on Social Media

3. If You Build It, They Will Come

4. It’s Free

5. Social Media is Only for Broadcasting Messages

7 Business Drivers ofSocial Media Marketing

• Enhance Branding & Awareness

• Protect Your Reputation• PR Emphasis• Build Community• Enhance Customer Service• Research & Development• Drive Sales & Leads

Source: Jason Falls, Founder, Social Media Explorer, Photo Source: Unknown

People see valueand come back

They develop an emotional connection

to your brand

They connect to other users who share that

emotional connection

Highly engaged user base = increased value

Photo Courtesy of Volkswagen of America

Twitter as a CRM Tool

Crisis Management

Joplin, MO – May 23, 2011. Photo Source: Unknown

Photo Source: Unknown

Thank you

Barbara Faucette, SCMDVice-President Corporate Mall Marketing

CBL & Associates Properties