basf_rohan
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BASF – The Chemical Company
The world’s leading chemical
company
Offers intelligent systematic solutions andhigh-value products for almost all industries
Sales 2008: € 62,304 million
Income from operations(EBIT) 2008: €6,463 million
Employeesat year-end 2008: 96 924
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BASF‘s segment structure
Oil & GasChemicals PerformanceProducts
PerformancePolymers
Polyurethanes
Acrylics &Dispersions
CareChemicals
PerformanceChemicals
Inorganics
Petro-chemicals
Intermediates
Catalysts
ConstructionChemicals
Coatings
CropProtection
Oil & Gas
FunctionalSolutions
AgricultureSolutions
Plastics
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Market & ExternalEnvironment Analyses
Identification of Customers, Products,Competition, Socioeconomic Environment
Corporate
Strategy
Overall missions & goals of the Organization,
Recognition of Distinctive Competencies.
Future Direction
(Global Strategy,
New Products &
Services, etc…)
Competitive
Priorities(Cost,
Quality, Time,
Price, etc..)
Functional Area Strategies
Finance
Marketing
Operations
others
Capabilities
current
neededplans
Where does Supply Chain Capability Fit in theOperations Planning & Execution Model?
Source: Operations Management, Fifth Edition,
Krajewski & Ritzman
Must develop the
supply chainexpertise required to
plan & execute
strategy.
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Help ourcustomers to bemore successful
Ensure sustainabledevelopment
Earn a premiumon our costof capital
Form the bestteam in the
industry
BASF’s Vision 2015
None of these strategies can be achieved without competent employees who
have been provided the necessary capabilities (behavior, knowledge, & skills) to
succeed.
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2003 2004 2005
•Global SCM
Competency
Team formed
(one
representative
from each
Region)
•Supply Chain
Academy
(SCA) piloted
globally.
Global Team
Began
discussing
PCDC effort.
•NAFTA
Learning CoE
Team formed
(One
representative
from each
function)
•Global SCM
Competency
Team agreed
upon standard
roles &associated
competencies.
SCA adopted
globally.
•NAFTA
Logistics
updated
competencies
by job role.Curriculums
were
developed for
Technical
Competencies
•NAFTA
Learning CoE
developed
curriculum
for Global
Competencies
to be
supported by
HMMP
•NAFTA
MM
Education
& Training
Team
formed
•NAFTA MM
Job Structure
Team Formed
(HR, Bus.
Log., Corp.
Log)
•Competency
based Training
Plans in place
for approx.
75% of
NAFTALogistics
Employees
Organization:
Highlights:•Enhanced
Technical
Competency
Curriculum
under
developmentfor MM. (IT,
Logistics)
•MM Job
Structure
under
review.
2003-2006 BASF SCM/Logistics
Competency Related Activities
•MM Job
Structure
(SC Plnr.)
Finalized
Approved.
2006
•MM Jobs
Technical
Curriculum
& Courses
Developed•APICSCPIM
adopted
Globally
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Thank You