Search Engines

&

Search Engine Optimization (SEO)

Presentation by

Anna Koch

SEO Company in India- KG Tech

Agenda

• What is SEO

• Industry Research

• SEO Process

• Technical aspects of SEO

• Social Media - MySpace Optimization

• Measuring SEO success

• SEO Tools

What is SEO ( Search Engine Optimization )?

• The process of improving web pages so they rank higher in

search engines for your targeted keywords.

Crawlability / Optimized Code

Internal Link Structure

Link Popularity / Relevance

Key Factors

Content Relevance

SEO ( Search Engine Optimization )

What is Search Engine Optimization?

• Using various techniques to improve a web site's

ranking in the search engines and thereby attract more

visitors.

• Search engine robots/ spiders like Goggle bot are

crawling the net (Indexing) will use Meta tags to find

web pages with relevant content on the internet and

display results of user search queries.

Basic Tips & Optimization Techniques

•Research keywords related to your business

•Identify competitors, utilize benchmarking techniques and identify level

of competition

•Utilize descriptive title tags for each page

•Ensure that your text is HTML-text and not image text

•Use text links when ever possible

•Use appropriate keywords in your content and internal hyperlinks (don’t

overdo!)

•Obtain inbound links from related websites

•Monitor your search engine rankings and more importantly your website

traffic statistics and sales/leads produced

•Educate yourself about search engine marketing

Industry Research – Who gets the clicks?

The vast majority of clicks -- roughly 60 percent, go to

organic listings seo india

Organic Clicks vs Paid Clicks

Industry Research: Organic SEO is the most popular form of SEM

Organic SEO is the most popular form of SEM, with almost three-quarters of advertisers using this local seo method, with paid placement a very close second at 71%

Industry Research & The case for SEO

• The majority of clicks are going to Organic listings.

• SEO is the most popular form of SEM.

• SEO provides a high ROI.

• Many people don’t go past the 1st page in the Search results.

• Users trust the Natural results to be more relevant to their

Search query.

Reasons to conduct SEO

SEO Process

Step 1: Discuss Business objectives.

Step 2: Conduct initial keyword analysis.

Step 3: Identify the keyword/landing page combinations.

Step 4: Interim Client Approval for Keyword/Landing Pages.

Step 5: Baseline Ranking & Traffic reports.

Step 6: On-site & Off-site optimization.

Step 7: Detailed Recommendation documents.

Step 8: Implementation.

Step 9: Monitoring and Optimizing: small business seo We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.

Technical SEO

1. Comprehensive Website Analysis

2. Keyword Research and Analysis.

3. Baseline Ranking report.

4. Competitive analysis in Search Engines.

5. Content Analysis & SEO Copywriting.

6. Analysis of URL structure & information architecture.

7. Analysis of internal linking.

8. Analysis of source code and page layout.

9. Code validation.

10.Search Engine Saturation.

11.Link Popularity Analysis.

12.Link Relevancy & Co-Citation Analysis (Topical Relevancy).

SEO Company in India- KG Tech

• KG Tech(the registered SEO company in India), which started

as a freelancing services to help retailers sell products online in

2008, has grown into a complete digital branding services

providing solutions on SEO, SEM, SMO & related business

requirements. It was not a plan, but consistent growth of search

engines and social medias, launch of new marketing platforms

every year or two, shift of customer base to online and growing

demands of businesses to create a reputable brand online has all

brought us to where we are today, ofcourse with our efforts and

the trust that our customers have on us. We are extremely client-

friendly company working on customized solutions for every

project. For More Information visit: SEO Company in India call

us: +917845920090 , +914424350693

QUESTIONS

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