basics of seo

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Basics: Search Engine Optimization

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Basics: Search Engine Optimization

Index

• What is S.E.O?• Benefits Of S.E.O?• How Search Engine Works?• Google algorithm updates• Importance & Benefits of SEO

What is Search Engine Optimization?

YahooBingGoogle

Examples:• Librarians of the internet – Their system collects information of

every page on the web.• Help people to find whatever they are looking for.• Every search engine has secret recipe called an Algorithm for

turning all the information into useful search results.

Search Engines:

What is Search Engine Optimization?

If you own a website search result matters. If your pages have higher rankings they help more people to find you.

Key to Higher Rankings: Make sure that the website have all ingredients that search engine need for their recipe. This is called SEO (Search Engine Optimization).

SEO: TechnicallyThe process of improving web pages so they rank higher in search engines for your targeted keywords by using several Techniques.

What is Search Engine Optimization?

Search Engine Optimization: Example

Organic Results

How Do Search Engine Work?3 key processes in delivering search results:

• Crawling• Indexing• Serving

How Do Search Engine Work?

Google updates: Penguin, Panda and Humming Bird

Panda Update

Low Quality Pages:

• Duplicate text• Duplicate design• Thin text content• Bland text – No image…..• Garbage/Non sense text pages

Panda finds any such pages it will open a spam flag on that page and not going to do really good on SERP’s.

Penguin Update

Low Quality Pages:

• Non viewable keyword• Keyword stuffing

Panda finds any such pages it will open a spam flag on that page and not going to do really good on SERP’s.

Results – Penguin and Panda

Website Pages

Backlinks

Fix Panda and Penguin issues

On Page Activities:• Site Audit• Keyword Research• Recommendations and so on…

Off Page Activities:• Link building• Social sharing• Social bookmarking and so on

Humming bird Update

• Look to provide better answers to questions. Example: People doing voice over the phone, chrome browser…..

• Less imp to dead links.

Importance & Benefits of SEO

Importance of SEO

• Important aspect of SEO is making your website easy for both users and search engine robots to understand.

• SEO helps the engines figure out what each page is about, and how it may be useful for users

Benefits of SEO

Thank You