USER EXPERIENCE

Presentation by Pushkar Dhande

What is USER EXPERIENCE ?USER EXPERIENCE (UX) is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.

What is USER EXPERIENCE DESIGN ?User Experience Design (UXD or UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

What is USER CENTRED DESIGN ? USER CENTRED DESIGN (UCD) is a flexible methodology

incorporating research, design and evaluation techniques to ensure a user friendly website or system.

What is USABILITY ?USABILITY relates to how easily, efficiently & satisfactorily a product is used by a person to achieve their goals within a specific context of use.  

USER CENTRED DESIGN

• Research

• Design

• Evaluation

Research :• Knowing the user• Observation• Source of information about user• Research Techniques

• Qualitative Analysis• Focus Groups• Contextual Inquiries

• Quantitative Analysis• Web Analytics • Surveys

• Persona

• Communicating your findings

Design :There are three elements of design

Visual Design

Interaction Design

Information Design

Information Design

Information design is the practice of presenting information in a way that fosters efficient and effective understanding of it.In website development, Information design includes words, paragraphs,

headings, menus, buttons, similar/ interrelated information and content grouped together.

Techniques of Information Design :

• CARD SORTING• I.A. validation• Mapping• Audit

Interaction Design

Interaction design is about to decide how the user interact with the features and content / information in website.It is the design & placement of all the elements that a user interact with to

complete their task on a website.

Techniques of Interaction Design :

Low fidelity wire framing

Visual Design

• Visual design is the way a website is composed and appeals to the user eyes.

• It includes look & feel of the interface to user.

• It is also known as Graphic Design.

USABILITY• Usability

Evaluation

• Analysing & Reporting

Benefits of usability Evaluation:• Scalable• Flexible• Helps to refine the design• Iterative process hence can

use again & again

Usability Evaluation :Usability evaluation assesses the extent to which an

interactive system is easy and pleasant to use for user.

Benefits of usability Evaluation:• Scalable• Flexible• Helps to refine the design• Iterative process hence

can use again & again

Important points for Usability Evaluation:• Clear about the purpose• Thinking about scope• Knowing issues• Users• Context• Budget• Deliverables

Usability Evaluation Techniques :

• Usability walkthroughs

• Usability Testing• Moderated usability testing• Unmoderated usability testing• User Acceptance Test (UAT)

• Expert Reviews

• Competitor Analysis

User Acceptance test (UAT):UAT is the way of ensuring every feature that was documented, exists in the design.

This is typically the last step before the product goes live or before the delivery of the product is accepted and conducted by the user or client.

Phases for conducting UAT : • Introduction &

Formalities• Pre-test session• Crux of testing• Post test phase• Debrief

Expert Review : • It is also known as “ Heuristic

Evaluation.

• This session is typically involve getting some usability expert, who understand the context of use & understand the users requirements.

• Expert is the person who understand the design to review & make recommendations to improve the design for websites.

Competitors Analysis

Review websites one by one

Review features one by one

There are two approaches

Reporting :• Format

• Audience

• Simple language

• Qualitative/Quantitative

• Confirm objectives