bata-corporate profile
DESCRIPTION
Bata-the shoe company, its company profile, revenue analysis and products.TRANSCRIPT
“Our Customer is Our Master”
History
Bata first established itself in India in 1931 and commenced manufacturing shoes in Betanagar in 1936. At that time the Bata Shoe Organization was headquartered in the Czechoslovak town in Zlin, the residence of Thomas Bata, the founder of the organization.
Evolution
• 1894 T.& A. Bata Shoe Company registered in Zlin, Czechoslovakia by the siblings Tomas, Anna and Antonin Bata
• 1895 Tomáš Bata takes over the company leadership alone
• 1897 Tomas introduces the “Batovka”• 1909 First export sales and first sales agencies in
Germany, in the Balkans and in the Middle East• 1925 The Bata School of work founded• 1929-1931 factories in Swiss, Germany, England,
France, Yugoslavia, Poland, Holland, the USA and India• 1934-1937 factories in Holland, in the Dutch Indies,
in Singapore and in France in 1937
Mission
Bata will provide its products and services to all the age groups in the community. Will also provide the finest quality through customer involvement.
Vision
Vision is that ignite spark that can inspire and energise people to do better. The focus of vision is to reach out hungrily for the future and drag it into the present.
India
• Bata Shoe Company Private Limited in 1931
• Operation in Konnagar (near Calcutta)
• Changed its name to Bata India Limited in 1973
• ISO: 9001 certification.• Largest retailer and Leading
manufacturer• 30,000 dealers
Bata Shoe Organization (BSO)
• Operations across 5 continents
• Managed by 3 regional Meaningful Business Units (MBUs)
Bata Europe, Lausanne, Switzerland
Bata Emerging Markets, SingaporeBata Branded Business, Best,
Holland
The MBU approach
• Provides quality resources
• Support in key areas Product DevelopmentSourcingMarketing
Strategy
• Share the same leadership points
• Product concept development
• Constant improvement of business processes
Growth
• Bata India reports excellent results for 1st Quarter of 2011
• Continues aggressive expansion, opens 29 new stores in Q1
Quarter Ended 31st March
2011
Quarter Ended 31st
March 2010
Increase %
Net Sales/Income(Rs. in lacs )
31065.6 25915.4 20
PBT(Rs. in lacs )
14770.3 2103.7 602
Founder
Thomas Bata17/9/1914 - 31/8/2008
Today
• Serves 1 million customers per day• Employs more than 40,000 people• Operates 5000 retail stores• Manages a retail presence in over 70
countries• Runs 33 production facilities across
22 countries
Brands
• Bata• Bata
Industrials• Bubblegumme
rs• Baby Bubbles• Comfit• Eco Fit
• Marie Claire• North Star• Patapata• Power• Sandak• Sundrops• Weinbrenner
Awards• “The world’s 25 Unsung Innovative Companies”
listed by business week
• TOP 50 Most Trusted Brands- recognized by Brand Equity
• Most Admired Footwear Brand by Images Fashion Forum
• Selected as a POWERBRAND in the POWERBRANDS 2010
Thank
You
Presented by
Stuart Joy