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Expo 2015 Digital CloudSmart City Why Business Analysis is Key?

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“Feeding the Planet,Energy for Life”

• Technology will play a key role; during the exhibition the most innovative and state-of-the-art technologies and services will be tested and shown to visitors

• Technology will also contribute to create an amusing and involvingevent with a high emotional impact which will help visitors to fully catch the uniqueness of their visit

• The visitor experience will be extended to at least 1 billion of people through the “Cyber Expo2015”, a replication of the Expo on the web

One of the most innovative Expo ever

6 Million of Foreign Customers

May-October 2015 + 3,5 approaching years

KeyCharacteristics

Role of Technology Expected VisitorsWhat is a

Universal Exposition

• A Universal Exposition is a 6-month long non commercial event that takes place every 5 years and attracts millions of visitorsworldwide

• It aims to educate the global community on issues related to collective challenges that humanity is called to face

• The next edition will be held in Milan from May 1st to October 31st 2015

• Expo will be anticipated by numerous events to promote the EXPO during the previous 4 years

NUTRITION

HEALTH

WELLNESS

• 130 Participating Countries

• 60 Companies

• €11 billion total investment

• ~1 million sqmexhibition site area

Expo Milan 2015 MasterplanMain Elements

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….Technology and Digital are Key Pillars in Visitors expectations….

Visitors expectations about Expo Milano 2015

Expo VisitorExpo VisitorExpo VisitorExpo VisitorExperienceExperienceExperienceExperience

Nutrition& Food

Tech' &Digital

Ecology& Sust-

ainability

Energy

Source: GFK Eurisko Survey January 2014

Deep curiosity and expectation to firsthand

experience the Digital Smart City and deepen the

"projects of the future"

Over 1.400 Over 1.400 Over 1.400 Over 1.400

people people people people

interviewedinterviewedinterviewedinterviewed

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Visitors

Countries

International

Istitutions

Organisation

Citizen

Corporate

• 140 Paesi Partecipant Countries

• 21 Milion Visitors expected withan average of more than 160.000

per day and peak up to 250.000

• 1 bilinnon Digital Visitors

Total Capex :

• At urban an Regional level: ~12

Billions €

• For event site: ~2 Billions €

Expected Beneficts at Regional

level:

• More than 34 Billions €

Expo 2015 is an International Stakeholder system …..

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Official Global Partners

Official Premium Partners Official Global Airline Carriers

Official Partners

Official Global Rail Carriers Official Cruise Carrier

Milan Expo2015 Partners Stakeholder Business Needs

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The role of Telecom Italia: Technological Enabler of Expo Digital Smart City

TLCTLCTLCTLCInfrastructure

FirstFirstFirstFirstPartner

to join EXPO

2011201120112011September

we started tosupport Expo

ServicesServicesServicesServices

Platforms &Platforms &Platforms &Platforms &Applications Applications Applications Applications

CloudCloudCloudCloudInfrastructure

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StakeHolderStakeHolderStakeHolderStakeHolder

• work with stakeholders to identify and understand their needs and concerns, and understand the environment in which they work.

How have we addressed the complexity?Business Analysis Approach

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Telecom Italia PMO Project OrganizationKey Drivers

CONTRACT MANAGER

BUSINNES ANALISYS

PROJECT & SERVICE MANAGEMENT

INNOVATION LAB

PLAN&DESIGN

BUSINESS MODEL

GO TO MARKETRISK MANAGEMNT

SERVICE OPERATION

SECURITY OPERATION

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Milan Expo2015 Stakeholders Analysis and classification

International Instituituions

Partners Eco-System

EXPO Shareholders & Country Institution

Participants CountriesCommunication&Media

Corporate

Citizen

Visitors

12

3

4

6 5

8

7

• Italian

• Foregneirs

• ...

• National Government

• Local Institutions

• TV

• advertising agencies...

• Governments of participantcountries

• ...

• From Milan

• From Italy

• Worldwide

• ...

• Partner & Sponsor

• Providers

• ...

• BIE (Bureau International des Expositions)

• ...

• TI

• CISCO

Expo 2015 SpA

Main Stake holder Business Stake holder

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Be Innovative

Technology Best of breed to deploy a future SMART CITY services needs to improve a

citizen life style.

Be Flexible

Techology solutions tolet flexible during complete project life cicle

(before, during and After the event)

BeIntegrated

Fully Integrated Command Control Center to manage and control every operation event.

BeSecured

Expo Digital Smart City : Main Stakeholder Business Requirement

Fully Integrated Security Operation Center to prevent, handle e react to cyber security event.

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Expo Digital Smart City : Business Solution - Framework of Telecom Italia Services

Web portal

Smart TV

>500 corporates joined

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Telecom Italia Network, Cloud and Services:the ICT Foundation of EXPO Digital Smart City for Digital Events

By leveraging Telecom Italia’s technological platforms, Participants are given the opportunity to build a

cutting-edge Smart Digital Events

The Virtual PrivateCloud for Expo 2015

DigitalPortal

Multimedia Totem

Ticketing

Messaging&Collaboration

TV FiberSolutions

EXPO Command&Control

Centre

Telepresence

4G Mobilenetwork

NGN fixednetwork

CloudComputing

Indoor and outdoor Wi-Fi

Analitics SOC

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TIM Expo Event Service….EXPO Stakeholder

540 Virtual

Machine

400 TB

99,99% 4G

Mobile

Coverage

More than

360 km

fiber

2000 2000

Ssecurity

TVCC > 100

Building

Connected

TVCC

> 423

Turnlist

TV EventOpen

W-Fi850 Field

Operator

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Digital Services

EXPO Digital

Smart CityOpen Wi-Fi

Smart Information

InnovativeServices

TIM digital services improve experience…. For Citizen and Expo Visitors

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Video

Security

Presence

Mobility

Messaging / Web conf

Voice

3rd Party

Flexibility Bridging Systems

Investment Protection

Enterprise ICT Integrated Service business Needs……. For Participant and Corporate Pavillions

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A major event composed by a numer of different small event ….

The Virtual PrivateCloud for Expo 2015

DigitalPortal

DigitalSignage

VirtualDesktop

Messaging&Collaboration

SatelliteSolutions

Voice & Data Services

4G Mobilenetwork

NGN fixednetwork

CloudComputing

Indoor and outdoor Wi-Fi

EC3 will be the Operating System of the Event developedand operated by Expo & Telecom Italia for the End-to-End

monitoring and control of all Exhibition operations

EXPO Command&ControlCentre [EC 3]

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600 camion

250,000 Meals

~ 130 tons garbage separation

~ 430 tons food~ 500,000 bottles

10,000 employees ( at night)

30,000 baskets / bins

EXPO Command and Control Center Every day ( and night ) for six 6 months in EXPO…….

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The EC3 is a network of 850 people to ensure the Operations of all

the services for , Participants ,

Pavilions and the overall site

EXPO Command and Control Center To manage site operation and security

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Participating

Countriesvia

Web,Tel

EXPO, via App,

Web,Tel

Staff Expo on site

(FOP) via App,Tel

EX

PO

2015

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ICT

Sec

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Ops

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Sec

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(SC

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SE

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TECHNOLOGY SERVICES SUPPORT (TSS)

DASHBOARD / REPORTING

PA

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MS

UN

GLOGBOOK

EVENT REQUESTS &NOTIFICATIONDASHBOARD / REPORTING

SC2DASHBOARD REPORTING

TE

LEC

OM

ITA

LIA

SOCDASHBOARD REPORTING

Telecom Italia Expo EC3 Platform & Service Framework

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Telecom Italia EC3 Operation PaltformBased on Data Information

Big Data Big Data Big Data Big Data CorrelationCorrelationCorrelationCorrelation

EngineEngineEngineEngine

TECHNOLOGY EVENT

TELECOM ITALIA

ACCENTURE

CAME

ENEL

CISCO SYSTEM

SELEX

SAMSUNG

EUTELSAT

FIERA MILANO

INTESA SANPAOLO

DataDataDataData

DataDataDataData

DataDataDataData

DataDataDataData

DataDataDataData

DataDataDataData

DataDataDataData

DataDataDataData

DataDataDataData

DataDataDataData

SITE FACILITY EVENT

LOGISTIC DataDataDataData

MAINTENANCE DataDataDataData

CLEANING DataDataDataData

WATER DataDataDataData

GARDEN DataDataDataData

FOOD & BEVERAGE DataDataDataData

Other Suppliers DataDataDataData

Expo Digital Smart City Integrated servicesExpo Digital Smart City Integrated servicesExpo Digital Smart City Integrated servicesExpo Digital Smart City Integrated services

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Telecom Italia EC 3 – Smartdata AnalyticsSite Event monitoring of crowds Dashboard

E015 Digital Ecosystemwww.015.expo2015.org

dati su accoglenza, turismo, infomobilità, etc.

Reg. Lombardiawww.dati.lombardia.it

Social NetworkTwitter, Facebook, Blog, Instagram, etc.

Big Data

Analysis

Crowds monitoring and roads

Expo Sentiment Analysis

Event Management Extension Control RoomMobile traffic anonymized

Dati celle, CDR, ecc.

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Telecom Italia EC 3 – Smartdata AnalyticsSite Event monitoring of crowds Dashboard based on E015 data platform

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Thank you!

For anything regarding this document,

please contact:

Fabrizio RapisardaFabrizio RapisardaFabrizio RapisardaFabrizio Rapisarda

Expo 2015 Engineering & Service Manager Director

Fabrizio.rapisarda@telecomitalia.it

+39-335.7758939

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Contact IIBA Italy Chapter!

Contact IIBA Italy Chapter: you can participate to interesting initiatives

• info@italy.iiba.org

• www.italy.iiba.org

http://goo.gl/q5sYt

www.slideshare.net/IIBA-IT

https://twitter.com/iiba_italy

http://www.facebook.com/ItalyIIBA

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Thank you