Meeting the Branding of

BBC Introducing and BBC films

“BBC Introducing is the brand for new music programmes across

the BBC radio stations, showcasing unsigned, self signed and

other emerging musical talent primarily from the UK.”

BBC introducing is concerned with allowing new artists the

opportunity to break into mainstream music. Although BBC

introducing don’t directly deal with films their involvement with

new artists was paramount to our production. BBC introducing

supported Jaws one of the artists we interviewed.

The initial concept behind BBC introducing is new music discovery.

BBC introducing was set up by a former Head of Live music at

Radio 1. The concept was to share and champion local bands,

within our production we used 2 local artists Mark and Jersey

Budd. We filmed all artists in locations within Leicester, further

linking with BBC introducing and showcasing the local music

scene.

BBC introducing has hosted at Glastonbury festival every year

since 2007, it has stages at Reading and Leeds festivals and

Radio 1’s Big weekend.

BBC introducing has worked with artists and bands featuring artists

such as Ed Sheeran, Jake Bugg, The ting tings and Florence and

the machine amongst others.

The influence of BBC introducing is know by all artists within the

industry, Jaws a band who feature within our production have

performed on the BBC introducing stage at Reading and Leeds.

This was critical for the bands exposure.

It was important that we contacted BBC introducing artists when researching as we felt that there was a better chance of gaining their contact as they are looking to maximise exposure.

Within our Film production we looked to ask questions about artists experiences with BBC introducing. BBC introducing is concerned with the quality of the music and not concerned by the artists image, this is represented through our choice of location which we choose not to film in a photo-studio with a backdrop. Out chosen locations were natural and were you would expect to see the artists.

The target audience for BBC introducing isn't categorised however we can assume that it is aimed at the artists target audience and then appealing to a wider secondary audience of radio listeners.

BBC films would be part of the process in developing our film, however it is important to consider the impact of individual distributors outside of conventional televisions channels of the BBC. The niche nature of our production means that our production will also appeal to independent distributors who will enable us to reach a wider target audience.

In doing this we looked at short film distributors which are accessible online: SoHo short are a London Short Film Club through which independent film makers like us can access distributors enabling work to reach worldwide audience.

Outside conventional TV we would be looking to contact ‘Future Shorts’ a distribution team who set up showcases globally. Holding events such as The Future shorts festival in which there is an extensive global community of people who run these events, showcasing the film to large numbers.

Futureshorts look to champion new and innovative short films like ours, because of the independent nature of ‘Futureshorts’ we also believe that they have a similar target audience.

Throughout our documentary “Signed” shows frequent links with

Leicester, therefore we will be looking to gain the support of the

Phoenix in Leicester a local independent cinema house.

The cinema features new independent films like ours. This would

provide an opportunity for us to showcase the film and gain

support from the local target audience.

Furthermore Phoenix offer opportunities for funding through adult

bursary schemes, offering a bursary of £500 for people who want

to be creative and experimental within the industry within the

Phoenix. We could apply this money to our production as a

method of funding.

BBC films is the feature film making element of the BBC, co-

producing some of the most successful British films of recent

years.

Including : Alan Partridge: Alpha Papa, Quartet, Salmon Fishing in

the Yemen, My Week with Marilyn, Jane Eyre, In the Loop, An

Education, StreetDance 3D, Fish Tank, Nativity!, Iris, Notes on a

Scandal and Billy Elliot.

BBC films co-produces around 8 films a year, working in

partnership with major UK and International distributors.

Within BBC films there is minimal branding or conventions that

are evident throughout all bbc film, productions, the diversity of

their films represents this. However we looked to choose BBC

films because of our concentration on BBC introducing. Being

with BBC films also offered us the funding and flexibility to create

a production which was what we had planned and wanted to do.

It concentrates on independent film making and looks to create

strong British films with range and ambition, we believe that our

production conforms to this as although there are similar

products out there ours looks at a topic more specifically, in

which there is no other film similar.

“We are committed to finding and developing new talent, as well

as collaborating with some of the foremost writers and directors

in the industry”

Our documentary ‘Pushes boundaries’ within BBC films as it is a

film documentary therefore unlike anything BBC films has

previously done.

In order to gain commission from the BBC you have to enter a

BBC pitching ideas online entry. Within this there is the

opportunity to pitch towards different genres including BBC

player only. We would be looking to apply to the BBC because of

the large diversity which they present, furthermore we would be

looking to apply to this scheme as a ready developed production.

We would be looking to pitch our brand for commissioning within

the “Features and Formats BBC One and BBC Two” section

of application or “Music & Events”

In doing this we would be looking to secure funding by submitting

the initial concept of the film documentary through ECOM an

online application service.