Vol. 29 No. 10 March 7, 2011 A Weekly Space Coast Business Magazine

Please see Linda Geiger, page 19

Please see Overqualified, page 16

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‘Overqualified’ applicant may be the best person for job openingBy Allison BruceScripps Howard Service

It can be a common but discouraging

thing for job seekers to hear: You’re

overqualified.

Some admit to leaving an advanced

degree off a resume or not listing their

entire career history to improve their

chances at a job. Others question whether

“overqualified” is just another way of

saying “too old.”

But while some companies shy away

from considering applicants with more

experience or education — thinking they

might want more pay or might leave for

something better — an automatic rejection

could be a disservice to both parties, recent

research and recruiters indicate.

“People are selling their companies

short if they don’t consider people who have

more than the qualifications they’re

seeking,” said Denise Figueiredo, a former

board president of the National Human

Resources Association. “I think it’s really

sad and unfortunate, not just for the

candidates, but unfortunate for the

companies that might have benefited

greatly from adding that person to their

staff.”

Figueiredo said human–resources

employees often feel overwhelmed when

400 or 500 people apply for a single job, and

they turn to the “overqualified” label to

weed through them.

A hiring manager might be intimidated

by an applicant with education or experi-

ence equal to his or her own, she suggested.

“It’s shortsighted — to not consider that

person,” who “may work beautifully with

the needs and requirements you have for

that position,” Figueiredo said.

A December piece in the “Harvard

By Ken Datzman

VIERA — In an era of mass–produced

goods made by what seems like a limitless

supply of cheap labor, it is refreshing to

watch artist and businesswoman Linda

Geiger work so meticulously in her studio

creating by hand expressive art–doll

masterpieces.

No, these are not Barbie–type dolls

produced in volume. There are no ma-

chines involved in the process, only the use

of small instruments and tools of the craft.

“That’s the first thing that comes to

mind when you mention the word ‘doll.’

But art dolls, or cloth dolls as they are

sometimes called, are entirely different

creations,” Geiger said.

Every detail of her dolls, with their

unique shapes and colors, is produced the

old–fashioned way. Generally, the dolls are

dressed or draped in eye–catching fabrics,

which help set off this dynamic art form.

The sculpting, painting, costuming, and

sewing of these unique dolls, puppets, and

character figures, showcase the highly

creative, artistic skills of Geiger, who for

Art–doll maker Geigerhas keen eye for detail,teaches others the craft

years ran her own graphic–design business

in Brevard County.

Many of the logos she designed years

ago for area companies are still being used

today.

Geiger has worked in visual, perform-

ing, and literary arts, in a career that has

spanned nearly three decades. Art–doll

design became the centerpiece of her

business several years ago.

“It’s a great art form, especially for me,

because it combines graphics, fibers, clays,

yarns, and paints — really all the medi-

ums,” said Geiger, president and founder of

Bright Ideas Graphic Design Studio, a 26–

year–old business that today makes art

dolls, puppets and character figures for sale

to the public and conducts workshops and

teaches classes in the field.

The business is now known as Bright

Ideas Studio. She said her art–doll

business is “exploding. I’m teaching art–

doll classes, too, and getting all kinds of

good feedback.”

It takes her much time to make just one

art doll, with the face being the most

Artist Linda Geiger is president and founder of Bright Ideas Graphic Design Studio, an area business whoseroots go back 26 years. Today, the business is known as Bright Ideas Studio. Geiger specializes in art–dolling making and teaching art–doll classes and workshops. She recently joined the teaching team at thenew Art Gallery of Viera in The Avenue and will be conducting art–doll workshops there in April.

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MARCH 7, 2011Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 2

BBN DIGESTTeams needed to take part in ACSRelay for Life event at Satellite High

Registration is under way for the American Cancer

Society’s “Relay for Life” of the South Brevard Beaches, a

team event that will be held April 9 and 10 at Satellite

High School. The Relay begins at 2 p.m. on April 9 and 7

a.m. the next day.

Teams are needed to participate in the event and help

raise money for cancer research, programs and services

that benefit the local community. To register, visit

www.relayforlife.org/southbrevardbeaches.fl or call

253–0361, extension 5755.

This year’s theme, “A Cure Takes Center Stage,” will

highlight the performing arts of Satellite High School and

the beachside community. The event will feature live

music, dance, and performances from many of the

beachside school groups, drama and more.

“The Relay theme this year compliments the Perform-

ing Arts Academy at Satellite High School and we are very

excited to once again be part of this important community

event,” said Mark Elliott, Satellite High School principal.

“We have many students, teachers and community

partners already signed up and think this will be our best

Relay yet.”

At the Relay, the “Wall of Hope” will be unveiled.

“We are asking the community to submit pictures of

loved ones battling cancer or those that have lost their

fight, in an effort to put a face on this disease,” said

Jennifer Jackson Stewart, event chairperson. “We are still

looking for cancer survivors in our community to partici-

pate in the event, but this year we want to honor those

who are not able to attend. We are looking to line the track

at the Relay with a wall of pictures to personalize our

event and really see who we are honoring and walking for

at the Relay.”

To submit a photograph for the Wall of Hope, e–mail

the picture to Candice Hodge at cnhodge99@gmail.com or

contact the American Cancer Society at 253–0361,

extension 5755.

EGAD’s First Friday Art WalkThe Eau Gallie Arts District will hold its monthly First

Friday Art Walk from 5:30 to 8:30 p.m. on March 4. All

studios, galleries, museums, shops and restaurants in the

Eau Gallie Arts District will remain open late for the

public. The event will feature exhibition openings,

demonstrations, refreshments, live music, and artists’

booths. The Brevard Art Museum, Brevard Symphony

Orchestra’s Vivace Society, The Fifth Avenue Art Gallery,

and the Historic Rossetter House Museum all will

participate in First Friday Art Walk activities.

Keiser University open house March 5Keiser University in Melbourne has scheduled a

number of community open houses throughout 2011. The

open house dates are March 5, May 14, July 16 and Dec. 3.

The open house hours are 10 a.m. to 12 p.m., on each date.

The Melbourne campus offers a full slate of programs,

including degrees in health care, business, technology,

legal studies, criminal justice, culinary, and interdiscipli-

nary studies. The campus address is 900 S. Babcock St.

Visit www.KeiserUniversity.edu for more details about the

school’s enrollment dates or call 409–4800.

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BREVARD BUSINESS NEWS / 3

Health First Foundation to host benefit,proceeds to enhance new surgical system

The Health First Foundation, the philanthropic arm of

Health First Inc., will host its 29th annual Benefit Ball

from 6:30 to midnight on Saturday, April 16, at the

Charles and Ruth Clemente Center on the Florida Tech

campus in Melbourne.

Ball proceeds will benefit the new da Vinci Robotic

Surgical System at Holmes Regional Medical Center in

Melbourne. Specifically, the money will help fund a “dual

console” for the system.

This year’s Ball theme is “An Evening of Modern Art &

da Vinci Robotics: Where Art & Medicine Meet.” Guests

attending this black–tie affair will enjoy an evening of

dinner, dancing, and entertainment.

Health First Foundation Board member Polly Molnar

of Cocoa Beach is serving as Ball committee chairwoman.

She and 20 other volunteers are working to plan the gala

event and solicit community sponsorships.

Ball tickets are $225 per person and sponsorships begin

at $1,000. Kimberly Meehan Agee and Kim Brown, who

are serving as the Ball’s underwriting co–chairpersons, will

be contacting business and corporations for event sponsor-

ships. Sponsors will receive special recognition according to

level of contribution, including an invitation to a private

party April 5.

For Ball tickets or sponsor information, visit

www.Health–First.org or call the Health First Foundation

at 434–7353.

American Boychoir to perform in IndialanticThe renowned American Boychoir, embarking on its

2011 Southeastern Spring Tour of five states, will perform

at 7 p.m. on Monday, March 14, at Eastminster Presbyte-

rian Church, 106 N. Riverside Drive, in Indialantic.

Tickets are available at the church office or call 723–8371.

Prices are $15 for adults and $12 for students age 12 and

under. Maintaining an active national and international

touring schedule, The Boychoir performs with world–class

ensembles including the Boston Symphony Orchestra. The

group also has performed with prominent jazz–musician

Wynton Marsalis, soprano Jessyè Norman, pop–diva

Beyoncé, and at Carnegie Hall with Sir Paul McCartney.

Visit www.americanboychoir.org for more information .

‘Breast Friends of Florida’ luncheon setThe “Breast Friends of Florida” and Myriad Genetic

Laboratories will host the second annual “Joy of Life”

luncheon and silent auction from 11 a.m. to 1:30 p.m. on

Friday, March 18, at the Crowne Plaza Hotel in

Indialantic. Becky Olson and Sharon Henifin, both breast–

cancer survivors and co–founders of the National Breast

Friends organization, will be guests for the event, with

Olson as the keynote speaker. Luncheon tickets are $25

and sponsor tables, seating 10 people, are $500. In

addition, vendor tables can be purchased for $75 (the price

includes lunch). For more information or to make a

reservation, call Carrie at M.H. Williams Construction.

The phone number is 757–5750, or contact Sherry Palmer

at sherrypalmer@breastfriends.com, or Theresa Williams

at tawill@aol.com. Payments will be accepted through

Monday, March 14. For more information about this

organization, visit www.breastfriends.com.

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Business

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BREVARD BUSINESS NEWS / 4

4300 Fortune Place, Suite DWest Melbourne, FL 32904

(321) 951–7777fax (321) 951–4444

BrevardBusinessNews.com

PUBLISHERAdrienne B. Roth

EDITORKen Datzman

OFFICE MANAGERFrank Schiffmann

Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.

Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email BrevardBusinessNews@earthlink.net.

Subscription Rates for home or office mail delivery are$26.00 for one year (52 issues). Send all addresschanges to: Circulation Department, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email BrevardBusinessNews@earthlink.net.

Survey says Floridians remain confident about the economyBy Milenko Martinovich

Consumer confidence among Floridians remained at

77 out of 100 in February further demonstrating the

public’s positive view of the economy, according to a new

University of Florida survey.

The index rose seven points last month, an unex-

pected increase considering the economic climate in

Florida. That the index didn’t change dramatically after

January’s increase is noteworthy.

“We had expected a correction to last month’s seven–

point increase in consumer confidence,” said Chris

McCarty, director of UF’s Survey Research Center in the

Bureau of Economic and Business Research. “A second

month at this high level makes it much less likely that

the increase for January was an aberration and more

likely that consumers view the economy and their

personal economic situation as having improved.”

McCarty said several factors are contributing to

Floridians’ increased optimism, and at the top of the list

is the bull market in stocks that are lifting portfolios.

Another factor, McCarty said, is that those nearing

retirement age whose 401(k) accounts were almost

halved by the recession have mostly recovered those

losses.

Work wages have shown steady improvement and

the stimulus agreement, passed by Congress at the end

of last year, is now appearing in workers’ paychecks,

increasing optimism about personal finances, McCarty

said. Inflation has remained in check, McCarty said, but

high inflation could resurface by the summer. Gas prices

have begun to rise again and are expected to keep rising,

as are prices for basic food items like wheat and corn,

McCarty said.

“At 77, the index represents a dramatic improvement

over consumer confidence for the past three years,”

McCarty said. “The one exception was April 2010, when

a confluence of tax rebates artificially lifted confidence. It

fell in the following months as those programs ended

and the Gulf oil spill raised pessimism. This month, the

sustained higher level of confidence is more broadly

based and is an indicator that consumers are seeing

some stability in the overall economy.”

Among the five components that make up the index,

four increased or remained the same. Confidence in

purchasing big–ticket items such as cars and appliances

had the largest gain, rising three points to 88, and

perceptions of U.S. economic conditions over the next

year rose two points to 79. Perceptions of U.S. economic

conditions over the next five years (81) and perceptions

of personal financial situation now compared to a year

ago (58) were unchanged.

The only component to decrease this past month was

perceptions of personal finances expected a year from

now, which dipped three points to 81.

There is also some good news for the unemployed.

The national unemployment rate declined from 9.4

percent to 9 percent in January as several major

national and international firms such as Google and The

Home Depot have announced intentions to hire.

Florida’s unemployment rate for January won’t be

available until March 10, but hopes are the state will

also reveal a decline in unemployment as well, McCarty

said.

McCarty said housing prices have still shown some

declines, but it appears that prices for single–family

homes are bottoming out.

Although consumer confidence is high, McCarty said

Floridians should be cautious as decisions on spending

cuts both at the state and national level are expected the

next few months. McCarty said signs point to many

state workers and teachers losing their jobs and others

receiving what are functionally a salary cut through

forced pension contributions and lower state contribu-

tions for health care.

The divisions in Congress cloud the national picture,

McCarty said, although there is already a freeze on

federal pay increases in place.

And McCarty said the cuts are far–reaching and

could impact the private sector.

Florida Tech student Gilbert Castillo Scholar of Week on Great Minds siteGilbert Castillo, a Florida Tech senior, was recently featured as the “Scholar of the Week” on the Great Minds in

Science, Technology, Engineering and Mathematics (STEM) website. As part of the honor, he will present himself as a

student role model to elementary, junior and high school students through the organization’s outreach programs.

Castillo, majoring in chemical engineering, is interested in pursuing research and development in the pharmaceuti-

cals field and plans to enter a doctoral degree program in chemical engineering. He currently works in the Florida Tech

Department of Chemistry where he is examining the potential of the antibiotic tryptanthrin in treating malaria.

Last year, Castillo was named a scholarship recipient by the Hispanic Engineer National Achievement Awards

Corp.–Shaw Industries Group. This award is given to those who are academically and professionally successful in a

STEM–related area.

Encouraged by his math and science teachers, Castillo entered the engineering field. As a role model and mentor, he

is dedicated and committed to inspiring the next generation of engineers and scientists, and providing assistance to

students in math and science.

“I am very proud to have been selected as scholar of the week and I hope that I can be a role model to younger

students, so that they can pursue a degree in the STEM disciplines,” he said.

A gateway for Hispanics who are in STEM–related fields, the Great Minds in STEM is a nonprofit organization that

focuses on spreading awareness about available educational programs for underrepresented and underserved students.

Applications available for Junior League grantJunior League of South Brevard’s Community Application Grant is now available at www.JLSB.net. The deadline

to submit applications is April 1. The winner will be announced April 29. JLSB is an organization of women founded in

the 1960s that is “dedicated to promoting voluntarism and improving the local community.” Separately, on Jan. 18

JLSB President Anne Gregg presented a $20,000 check to Community of Hope, a local nonprofit organization providing

transitional housing for families recovering from homelessness. This was the second installment paid to COH, and part

of the three–year $60,000 financial commitment JLSB made to this organization. “Because of the success of our annual

fund–raiser, the Festival of Trees this past fall, we are thrilled to be able to offer further financial support to worthy

causes in South Brevard,” said Gregg. Nonprofits seeking funding for programs or projects that benefit South Brevard

are invited to apply for the Community Grant. Visit http://jlsb.net/grants.htm or send an e–mail message to

crpd@jlsb.net for more information about submitting an application for consideration.

Visit BrevardBusinessNews.com for Advertising InformationMARCH 7, 2011 BREVARD BUSINESS NEWS / 5

BBN DIGESTUCF students traveling to theUnited Kingdom over break tolearn about English justice system

ORLANDO — Riding along with English constables,

cruising the River Thames and visiting the famed New

Scotland Yard are among the ways some University of

Central Florida students will be spending spring break.

Seventeen criminal–justice majors, along with associate

professor Ross Wolf, are traveling to the United Kingdom

to get a first–hand look at the English system.

“The American criminal justice system is founded on

the UK model,” Wolf said. “I hope students gain a better

understanding of the American system and local govern-

ments by exploring another culture’s.”

The students will learn about police operations

including firearms, forensics and dog handling through

tours of police headquarters and seminars at the Universi-

ties of Chester and Glouster. They’ll also explore the

different elements of community policing, which is a

keystone of the UK system.

“Students are going to see a lot of the interaction

between the police officers and the community,” said Wolf.

“They’ll be able to compare that to the ride–alongs and

other job–shadowing they’ve done here.”

Although the American policing system is rooted in UK

traditions, the two are very different.

The UK’s police system is comprised of fewer than 40

agencies, whereas the U.S. has a more decentralized

system with more than 18,000 different police and law–

enforcement entities.

Additionally, volunteer community policing is a major

aspect of the UK’s criminal justice system, where many

officers patrol unarmed.

Students will learn more about how volunteer officers

are recruited and trained during a presentation on how the

UK is preparing to host the 2012 Olympics in London.

The international travel experience also gives UCF

students an edge when applying for jobs. Karla Amaya

graduates in May and hopes to one day work for a federal

agency.

“It’s great that I’ll already have an understanding of

foreign law enforcement and that I’ve been to other parts of

the world,” said Amaya. “It won’t be a complete culture

shock if my job requires that I travel.”

For others, such as Kena Bracey, there are added

benefits to the experience. The trip marks her first time on

an airplane.

“This is a once–in–a–lifetime opportunity for me,” said

Bracey.

Canoe trips offered in Cocoa BeachThe Central Area of Brevard County Parks and

Recreation conducts Interpretive Canoe Trips in the

Thousand Islands on the fourth Friday of the month,

meeting at 9:30 a.m. at Ramp Road Park, 599 Ramp Road,

in Cocoa Beach. Upcoming trips are set for March 25 and

April 22. This two–hour trip is a “nice easy paddle” that

will afford participants the opportunity to learn more

about the wildlife and environment which surrounds

Cocoa Beach. The cost is $10 per person and registration is

required. Call 455–1385 to register for the trip or for more

information.

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BREVARD BUSINESS NEWS / 6

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BREVARD BUSINESS NEWS / 7

BankFirst ranked as top SBA lenderin Florida for the second year in a row

WINTER PARK — Donald McGowan, president and

chief executive officer of BankFirst, recently announced

that his financial institution has retained its standing as

the “No. 1 Small Business Lender in Florida.”

This marks the second consecutive year that

BankFirst, which has operations in Brevard County, has

secured the top position, as ranked by the Office of

Advocacy of the U.S. Small Business Administration from

call reports of all Florida financial institutions in 2008 and

2009.

“We are extremely pleased to have solidified our

ranking as the No. 1 Small Business Lender in Florida,”

said McGowan.

“BankFirst’s commitment to small–business lending

and community economic development is unparalleled in

the banking industry. Our SBA Express Loan Center

serves as an economic–development resource for the

Central Florida community by offering small businesses

access to one of the widest arrays of government–guaran-

teed loan programs available at any bank in Florida.”

BankFirst is an SBA Preferred Lender. As such, the

SBA delegates its underwriting and approval authority

directly to BankFirst.

In addition, the bank’s SBA Express Loan Center

provides clients with a number of benefits, including terms

that offer 90 percent real–estate financing, loans up to $5

million, and lines of credit up to $1 million, McGowan said.

BankFirst has been the recipient of numerous awards,

including having been voted the “Best Community Bank

in Central Florida” by the readers of the “Orlando

Business Journal” in 2006 and 2009.

It also won the 2009 “Business Achievement Award for

Civic and Community Efforts,” presented by the Lake

Eustis Chamber of Commerce.”

For more information, visit www.bankfirst.com.

Kenaston to talk about her world voyageThe Cocoa Beach Public Library will present “People in

Print” at 6:30 p.m. on Wednesday, March 9, with guest

Jeanne Kenaston. Her visual presentation is titled “On

Sabbatical,” an “exciting tale and photo journal” of Jim

and Jeanne Kenaston’s three–year sail around the world

in their 32–foot sailboat, “Sabbatical.” Cocoa natives, the

Kenastons left from Seattle in 1979 and returned to

Brevard in 1982, after completing a 30,000–mile voyage.

They accomplished this at a time when there “were no

sophisticated electronics of any kind.” They communicated

with friends and family using a ham radio. The voyage

took the Kenastons across three oceans, with stops in

California, Mexico, Tahiti, and New Zealand. The library

is at 550 N. Brevard Ave.

Vendors sought for garage sale at WhitlockVendors and crafters are being sought for a garage sale

to be held on Saturday, March 12, at the Ted Whitlock

Community Center at Palm Bay Regional Park, 1951

Malabar Road. The event is being sponsored by the

Brevard Parks and Recreation Department, and will be

held from 8 a.m. to 1 p.m. Tables are available indoors and

outdoors, for $15.90 per table. To reserve a table or for

more information, call 952–3231.

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BREVARD BUSINESS NEWS / 8

Brevard County’s Ernie Brown winsnational Coast Guard award for work

VIERA — Brevard County Natural Resources Manage-

ment Office Director Ernie Brown, a U.S. Coast Guard

reserve officer who was deployed during the Deepwater

Horizon gulf oil spill, has received a national award for his

work.

Lt. Brown received the 2010 U.S. Coast Guard Reserve

Outstanding Junior Officer Award for his leadership and

significant contributions to country and community.

Some of his accomplishments include leading a team

which designed and created a successful near–shore

weathered oil–recovery device and representing the

Florida Peninsula incident command post in the national

media while serving as its operations chief.

Additionally, Brown serves as a surface surveillance

officer for NASA’s shuttle operations, overseeing 60

personnel and $10 million of Coast Guard assets during

launches.

Other highlights as the Natural Resources Manage-

ment director include the facilitation of a task force on

derelict vessels which has resulted in the removal of more

than 100 vessels and 400 gallons of fuel from Brevard’s

waterways.

Brown has been employed with Brevard County for

more than six years, and with the Coast Guard for more

than 24 years.

He was presented with the award at the Reserve

Officers Association Convention in Washington, D.C., and

was recognized by the Brevard County Board of County

Commissioners at its Feb. 22 meeting.

Pops to present ‘A Little Spanish Flair’The Space Coast Pops Orchestra will present “A Little

Spanish Flair” for the third concert of its 25th Subscription

Series Season at 2:30 p.m. on Saturday, March 5, at

Merritt Island First Baptist Church, on State Road 520

and Courtenay Parkway. Conductor and Music Director

Richard Hayman will direct the Pops Orchestra in some of

his own arrangements. The guest artist will be Carlos

Manuel Santana. He’ll perform several Spanish numbers

including “La Morena de mi Copla,” as well as “What a

Difference a Day Makes” and “You are Always in My

Heart.” Special features of the concert will include Vacily

Yurin playing classical selections on a classical guitar and

Chuck Brooker leading the Cocoa Beach High School Steel

Drum Band in Caribbean–style music. Single concert

tickets are $20 in advance at various outlets ($3 more at

the door the day of the event). Call 632–7445 for ticket

locations and single reserved seats.

Free early detection screening offeredThe Cardiac–Pulmonary Rehabilitation program at

Parrish Health and Fitness Center, in collaboration with

Accredo, a Medco company, is offering a free Alpha–1

Antitrypsin deficiency screening from 12:30 to 4 p.m. on

March 15. Call 268–6726 to make a reservation for testing.

The testing is offered to individuals with a family history of

chronic obstructive–pulmonary disease, asthma, emphy-

sema, chronic bronchitis, or any form of lung disease. The

screening consists of a simple finger–stick (fasting is not

necessary) and completion of a questionnaire. Parrish

Health and Fitness Center is at 2210 Cheney Highway.

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Visit BrevardBusinessNews.com for Advertising InformationMARCH 7, 2011 BREVARD BUSINESS NEWS / 9

BBN DIGESTSpace Coast Cancer Center hiresJohn Riordan as marketing manager

Space Coast Cancer Center has hired John Riordan as

marketing and communications manager.

He will be responsible for the planning, directing and

coordination of all marketing efforts. Riodran has more

than 15 years experience working for large health–care

systems in marketing and fund–raising roles.

Recently, he was a philanthropy officer for Wuesthoff

Health System Foundation in Rockledge. Riordan also has

worked for Orlando Health and Halifax Health Medical

Center in Daytona Beach.

He has served on the boards for the Susan G. Komen

Race for the Cure–Central Florida Affiliate, Melbourne

Regional Chamber of East Central Florida’s Chamber

2040, Safe Kids of Volusia/Flagler, Life’s Journey End of

Life Care Coalition, and Port Orange Family Days.

Riodran was instrumental in the planning of Halifax

Health Medical Center’s North Tower groundbreaking

celebration featuring then–Gov. Charlie Crist, as well as

the Funcoast Classic High School All–Star Games, and a

World Trade Center monument dedication featuring

former New York City Mayor Rudolph Giuliani.

Riodran is a graduate of the University of Central

Florida with a bachelor’s degree in business administra-

tion.

Serving the residents of Brevard County since 1983,

Space Coast Cancer Center has offices in Titusville,

Merritt Island, Rockledge, Cocoa Beach and will be

opening in June in Viera. For more information about the

practice, visit www.spacecoastcancer.com.

PMC Sleep Apnea Support Group to meetParrish Medical Center’s Sleep Apnea Support Group,

known as AWAKE, will meet from 6 to 8 p.m. on Monday,

March 7, at the Parrish Healthcare Center at Port St.

John, 5005 Port St. John Parkway (east of the Interstate

95 Port St. John exit). AWAKE stands for Alert, Well and

Keeping Energetic. The meeting will be held in the

conference center by the south entrance. This is a free

community service. Call 268–6408 to register for the

meeting. A full range of sleep–apnea topics will be

discussed at the meeting. Dr. Duongvannak Keo and

physicians from Brevard Ear, Nose and Throat will talk

about dental devices and surgery options. PMC’s Kristina

St. Peter–Weaver will discuss weightloss and the results of

a national population study, which shows that a 10 percent

drop in body weight was associated with a 30 percent drop

in an individual’s sleep–apnea risk.

Luncheon and Fashion Show March 12The Salvation Army’s North Central Brevard County

Women’s Auxiliary will present its 11th annual Luncheon

and Fashion Show at 11 a.m. on Saturday, March 12 at

Rockledge Country Club. The theme is “Spring Forward

with New Fashions.” The fashions will be provided by

Boutique on Wheels of Estero, Fla. The cost to attend the

function is $25. Send check to Salvation Army Women’s

Auxiliary, Norma Ronstrom, Treasurer, 3395 Grape St.,

Cocoa, Fla., 32926. The deadline is March 8. Proceeds from

this event will help send underprivileged children to a

weeklong summer sleep–a–way camp at Camp Keystone,

in Keystone Heights, Fla.

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BREVARD BUSINESS NEWS / 10

Florida Tech’s ‘Sporting Affair and Chopper–Dropper’ benefit setMarch 18 at Suntree Country Club — supports the school’s athleticscholarships; $50 ticket on chance to win thousands of dollarsBy Ken Datzman

One of the biggest, fun–filled bashes in the

community, typically attracting hundreds of

businesspeople annually in support of Florida

Institute of Technology’s athletic programs, is

around the corner with a chance for ticket purchas-

ers to win stacks of cash and other giveaways.

The school’s “Sporting Affair XIX and Chopper–

Dropper” social, its most successful and longest–

running athletic department annual fund–raiser,

will take place on Friday, March 18, at Suntree

Country Club in Melbourne.

“It has been a great event for the university,”

said Bill Jurgens, Florida Tech’s director of

athletics. “Over the years, we have been very

pleased by the reception of the business community

in Brevard County. Roughly 850 people attended

last year’s Sporting Affair and Chopper–Dropper.

We’re thankful for their support.”

“The event continues to grow in popularity,”

added businessman and Florida Tech computer–

science graduate Travis Proctor, who chairs the

2011 Sporting Affair and Chopper–Dropper

volunteer committee.

“People pencil in this event on their social

calendar every year. In fact, it’s around December

when I begin to hear from Florida Tech supporters

asking about the availability of Chopper–Dropper

tickets. So it’s nice that some of those tickets are

selling themselves,” said Proctor, president of the

information–technology company Artemis Interna-

tional, headquartered in Melbourne.

The centerpiece of the benefit is a golf–ball drop

called the “Chopper–Dropper,” which has created a

lot excitement since it was added to the program

years ago. The ball drop produces instant cash

winners.

Exactly 2,000 numbered golf balls are loaded

into a helicopter and dropped near the clubhouse.

The ball that lands closest to the pin wins $25,000,

while second place is worth $10,000 and $5,000

goes to the third–place finisher.

Also, 10 runner–up prizes of $1,000 each will be

awarded to Chopper–Dropper ticket holders, for a

grand total of $50,000 to be given away at the

event.

“When we expanded with Chopper–Dropper, it

really sparked the event’s growth,” said Jurgens,

adding that as many as 1,000 people have attended

the function at Suntree Country Club. “The fun part

is when Florida Tech hands out checks to the

Chopper–Dropper winners. They have a blast

receiving the money.”

One individual per $50 ball sponsorship may

attend the 5:30 p.m. cocktail reception, which

includes a selection of food, beer, and wine. Every-

one may gather around to watch the balls drop from

the helicopter.

“It’s a great environment for this type of fund–

raising event. The Suntree Country Club venue has

been outstanding,” Jurgens said. A big tent is set up

near the clubhouse where people gather and enjoy

food and drinks.

For information about Sporting Affair and to

purchase Chopper–Dropper tickets, contact Melissa

Klos at 674–6826 or send an e–mail to her at

mklos@fit.edu, or go to www.ChopperDropper.com.

A full range of Sporting Affair sponsorships are

offered to businesses and individuals. Call the

above number to inquire about supporting the

event through sponsorship, or contact Rosalind

Weiss at 537–3529 or at rweiss@fit.edu.

Jurgens said Sporting Affair has raised “millions

of dollars” for Florida Tech athletic scholarships.

“We started it for the purpose of raising funds for

athletic scholarships and we continue to do so to

this day. Those dollars are very helpful in producing

the high–quality athletic programs that we have,”

he said.

More than 30 percent of Florida Tech students

participate in intercollegiate athletics. Upon

graduation, many of the school’s student athletes

remain in the community to work and raise

families.

Jurgens says area students have “greatly

benefited” from Florida Tech scholarships. “We

have a lot of local talent on our athletic teams. This

past year, Florida Tech’s women’s soccer team

finished fourth in the nation. On that team were at

least seven local students who benefited from

athletic financial aid.”

Following its most successful soccer season to

date, Florida Tech earned a program–best No. 4

ranking in the final National Soccer Coaches

Association of America Division II Top 25 Poll. The

women’s soccer program is eight years old.

The number of sports that Florida Tech men and

women compete in is growing. The school is adding

men’s swimming as well as women’s swimming,

and men’s and women’s diving. These will be NCAA

varsity sports. New swimming and diving facilities

are under construction on the Florida Tech campus

in Melbourne.

The university has added 11 intercollegiate

sports since 2002, including lacrosse and the

recently announced start of a football program, with

its first game planned for September of 2013.

Sporting Affair features a number of activities

throughout the day, including a golf tournament; a

$1 million Hole–in–One Shootout sponsored by

Berman Hopkins Wright & LaHam, CPAs and Associates LLC; and a

live auction.

“We’ve been doing the Shootout for years,” said Jurgens, who has

spearheaded Sporting Affair since its inception two decades ago. “No

one has ever made a hole–in–one (about a 170–yard shot), but we have

seen some close ones. The Shootout has created a lot of excitement.”

During the Sporting Affair Golf Tournament, players qualify to

participate in the Shootout for $1 million. The top 10 players in a

closest–to–the hole competition advance to the Shootout. They have

the opportunity to shoot in front of hundreds of spectators at the event,

aiming for the $1 million payoff.

Florida Tech also recognizes with prizes the three closest balls to

the pin, given there is not a $1 million hole–in–one winner. The prizes

are a set of irons, a driver, and a putter, respectively, for first, second

and third finishers.

The activities begin with the Sporting Affair Golf Tournament at

1 p.m. at Suntree Country Club. The format for the tournament is a

four–player team scramble. Registration opens at 11 a.m.

Businessman Travis Proctor, right, president of area firm Artemis International Technolo-gies Inc., chairs Florida Tech’s 2011 ‘Sporting Affair and Chopper–Dropper’ benefit,where a total of $50,000 will be given away. Chopper–Dropper tickets are $50. BillJurgens is Florida Tech’s director of athletics. He’s spearheaded Sporting Affair since itsinception two decades ago. They are on the Florida Tech campus.

BBN photo — Adrienne B. Roth

Visit BrevardBusinessNews.com for Advertising InformationMARCH 7, 2011

BBN BUSINESS

BREVARD BUSINESS NEWS / 11

BBN photo — Adrienne B. Roth

Business community rallies around Titusville Area Chamber ofCommerce — 700–member organization holds steady — reachesinto East Orlando and South Volusia; ‘Taste of Titusville’ March 22By Ken Datzman

TITUSVILLE — As businesses continue to close

around the nation and cut back on expenses because

of the uncertain economy, Chambers of Commerce

of all sizes are reeling from the impact in their

communities.

Retaining dues–paying members and trying to

recruit new ones these days is a steep challenge for

many nonprofit Chambers.

For Marcia Gaedcke, the veteran president of the

Titusville Area Chamber of Commerce, the voice

and advocate of the businesses community in North

Brevard, it’s not only the economy she has to deal

with, but also NASA’s space–shuttle program

transition that is cutting jobs from the local work

force.

But despite the swirling negativity, Gaedcke has

been able to steer the Titusville Chamber up a

steady path during these trying times and even

reach into new markets to the north of Titusville in

an effort to gain new members.

The Titusville Chamber membership has

remained strong. The business community is

rallying around the organization.

“We are seeing good participation and a lot of

interest in the Chamber,” said Gaedcke, who came

aboard the organization 13 years ago. “Now, more

than ever, we’re seeing people reach out to the

Chamber. They see it as an effective, inexpensive

way to promote their business.”

“A lot of companies are looking for new avenues

and new ways of marketing in this environment,

and I think it has helped our membership stay

steady,” said businessman Micah Loyd, chairman of

the Titusville Chamber and president and owner of

Loyd Contracting Co., a longtime area general

contractor serving both commercial and residential

markets.

Loyd himself knows the challenges entrepre-

neurs and businessowners face today. He purchased

Loyd Contracting Co., a family enterprise, from his

father in January of this year, taking charge of the

business at a time when the construction market is

at a standstill.

“The bid market for construction projects is very

competitive and our profit margins are slim. We are

trying to create ways to keep costs down in order to

just win the job,” said Loyd, who has been a strong

supporter of the Chamber.

Many of the companies that are members of the

Titusville Chamber have a sense of community and

a genuine interest in seeing North Brevard grow

and prosper, he said. “It’s not only about market-

ing.”

Gaedcke said there are existing businesses in the

Titusville area that are experiencing “good growth

and even expanding their operations.”

An example is Bristow Academy, a global

company that provides helicopter flight training and

related services. Bristow is expanding at Space

Coast Regional Airport, one of three airports run by

the Titusville–Cocoa Airport Authority. The other

two are Merritt Island Airport and Arthur Dunn

Airpark. Michael Powell is TICO’s director.

“I think Michael Powell is doing a terrific job.

He’s really been pursuing some different options for

our community to help spur growth. TICO has a lot

of land, so there are many opportunities for

companies that need an airport and these types of

facilities,” said Loyd, who’s chairing the Chamber

for the first time.

The Titusville Chamber has roughly 700

members, not too far off the high mark it hit six or

seven years ago when the economy and real–estate

markets were experiencing a powerful surge.

“We’re thrilled that it has not dramatically

deceased,” Gaedcke said about the membership

numbers. “A lot of Chambers in the industry are

merging with other Chambers, and some are closing

their doors altogether. It’s not a guarantee that a

Chamber is always going to be in a community. So

we are very happy that we have been able to

maintain and stay competitive. We try to run this

Chamber like a business.”

Loyd said Gaedcke does a “great job with the

Chamber budget every year. Her projections for

membership growth are very conservative. We’re

never in the red; always in the black.”

Their Chamber not only caters to a sizable

demographic in North Brevard, but also has built

relationships in East Orlando and beyond.

“At this Chamber, we really think regionally,”

said Gaedcke.

“We work well with all of the Chambers in

Brevard through the County Council of Chambers.

But we’ve done outreach into East Orlando and

have honed good relationships with the East

Orlando Chamber. That is a very close market for

us. We also have a good relationship with the

Central Florida Partnership in the Orlando

Chamber, through MyRegion.org,” she added.

Gaedcke worked as the “executive on loan” for

one year for the East Orlando Chamber, which has

about 500 members. She was there running the

organization two days a week while it searched for a

full–time executive. The Titusville Chamber Board

of Directors approved the deal.

She says since North Brevard County is “very

narrow in size,” her Chamber is trying to go beyond

county lines to tap new growth. “That does not

Marcia Gaedcke is president of the Titusville Area Chamber of Commerce. Herorganization is faring well in North Brevard despite the economic challenges.Businesses value their Chamber membership and have a sense of community.Businessman Micah Loyd is the Chamber’s chairman and president of LoydContracting Co. in Titusville.

mean we’re ignoring the county, we’re just stretching beyond it and

even into South Volusia County, where we have lots of eco–tourism

similarities. We share the Canaveral National Seashore, for instance.

We’re trying to reach beyond Brevard because it makes sense to do so

from where we sit.”

The Titusville Chamber is especially known for its activities and

networking events that bring the business community together. “For

eight years running, we’ve had a contract with the City of Titusville to

produce events in the downtown area. We have put on a lot of ‘street

parties’ and ‘cruise–ins,’ as well as other events that not only attract

local residents but also draw people from outside the community to see

Titusville,” said Gaedcke.

On March 22, the Chamber will host its popular “Taste of

Titusville” at Searstown Mall. “It’s a huge event for us and draws

people from all over the county. So far, we have 30 restaurants signed

up to participate, and area business vendors will showcase their

products and services to the community,” she said.

To participate as a vendor or be a sponsor of the event, contact the

Chamber’s Pat Stevenson. Her e–mail is Stevenson@Titusville.org.

MARCH 7, 2011Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN DIGEST

BREVARD BUSINESS NEWS / 12

Kislak Mortgage expands storefrontfootprint, opens office in Melbourne

MIAMI LAKES — J.I. Kislak Mortgage LLC has

announced the opening of its newest consumer–mortgage

loan–origination office in Melbourne. The office currently

has four mortgage–loan consultants.

“With a new location in Melbourne, potential

homebuyers in the area now have the opportunity to work

with a local Florida lender and top–quality mortgage–loan

consultants who specialize in their market,” said Eddie

Scott, senior vice president and southeast divisional

manager of Kislak Mortgage.

“Melbourne is an important market for us as we

continue to expand our geographical footprint throughout

the state.”

To lead the Melbourne office, Kislak Mortgage hired

Scott Levy, who has more than 17 years experience in the

mortgage industry. For the past two years, Levy has

served as a branch manager with Full Sail Mortgage in

Melbourne.

Previously, Levy was the vice president and regional

mortgage–banking director at Wachovia Mortgage Corp.

In this role, he was responsible for overseeing a 66–person

staff, including producing managers, originators and

processors.

“One of the critical components of the Kislak Mortgage

strategy is employing experienced, licensed loan consult-

ants with deep market knowledge,” said Scott.

“For nearly two decades, Scott Levy has provided

potential homeowners with high–quality mortgage

products. There are tremendous opportunities for mort-

gage professionals like Scott Levy within Kislak Mortgage

as we continue to expand throughout Florida and beyond.”

The Melbourne office expects to hire between six and

eight mortgage–loan consultants within the next six

months, Scott said.

The office is at 1300 W. Eau Gallie Blvd. The telephone

number is 775–0254.

Kislak Mortgage is part of the Kislak Organization, one

of the nation’s oldest, privately held firms that specialize in

real estate and financial services.

Kislak Mortgage’s wholly owned subsidiary, Kislak

Lending Solutions LLC, provides turnkey loan–fulfillment

services to customers that include builder–owned mort-

gage firms and community banks.

Established in 1906, the Kislak Organization includes a

commercial real–estate brokerage and property–manage-

ment firm.

Big Kid headed to Lake KissimmeeBrevard County Parks & Recreation’s Big Kid Adven-

tures has scheduled an outing to Lake Kissimmee State

Park for Wednesday, March 9. Adventurers will meet and

hear from a “Florida cow hunter” in a frontier camp along

the route of a cattle drive. Trip participants will meet in

the parking lot at Kiwanis Island Park, with departure at

7:30 a.m. and return time at 4:30 p.m. The fee is $25,

which includes admission and transportation. Big Kid

Adventures is a monthly nature field–trip program for

adults offered through the Brevard County Parks and

Recreation. For additional information, and to register, call

Rotary Park Nature Center at 455–1385.

India Fest

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Visit BrevardBusinessNews.com for Advertising InformationMARCH 7, 2011 BREVARD BUSINESS NEWS / 13

BBN DIGESTBuena Vida Estates expands with newPhysicians Clinic and Wellness Center

Buena Vida Estates in West Melbourne says it has

become the first retirement community in Brevard County

to offer its residents an onsite Physicians Clinic and

Wellness Center.

To show off the facility, the public is invited to the

grand opening and ribbon–cutting celebration from 2 to 4

p.m. on March 9.

Buena Vida’s Physicians Clinic and Wellness Center

provides residents with access to a complete array of

health and wellness professionals. The team includes

gerontologists, geriatricians, family nurse practitioners,

registered nurses, and a podiatrist, dermatologist,

ophthalmologist and registered dietician.

Physical, occupational and speech–therapy services are

also offered, and guided by Select Medical Corp., a national

provider of outpatient physical rehabilitation, and

Amedisys, a multi–regional provider of home health–care

nursing services.

Plus, health services offered at the center are Medi-

care–certified and accepted by most major insurances, said

Donald Spalding, executive director of Buena Vida Estates.

The Physicians Clinic and Wellness Center is overseen

by Dr. John Potomski, Buena Vida’s medical director, and

Dr. Karen Stewart, assistant medical director. The

program is coordinated through the department of

geriatrics at Osler Medical.

Spadling said the Physicians Clinic and Wellness

Center adds another component to the continuing–care

offering at Buena Vida Estates. “The advantage of this

state–of–the–art clinic is that it’s all under one roof. The

concept ensures that Buena Vida residents have access to

a complete array of medical services and quality care,

should the need arise.”

Spalding added, “We understand the importance of

successful aging by addressing the needs of the whole

person and this is why we now offer a wide spectrum of

medical, health and wellness services.”

For more information about Buena Vida Estates or to

schedule a tour of the campus, call 724–0060.

Surfside in Cocoa Beach seeks directorsSurfside Players in Cocoa Beach has announced a “call

for directors” for its 2011–2012 season. To apply, send a

cover letter to Rich Reifsnyder at rcreif@yahoo.com and

mention the plays for which you wish to be considered. The

application deadline is Sunday, March 20. Once all the

applications are received, the search–committee director

will schedule half–hour discussions with each candidate.

Surfside Playhouse’s Board of Governors will announce the

newly named directors by April 12. Here is a schedule of

the plays for the new season, of which some are pending

because of acquisition rights. “Rumors,” a farce, by Neil

Simon, March 2–18; “Rent,” a musical, by Jonathan

Larson, April 20–May 5; “Cat on a Hot Tin Roof,” a drama,

by Tennessee Williams, Sept. 2–18; “Complete Works of

William Shakespeare (abridged), a parody, by Adam Long,

Daniel Singer and Jess Winfield, Nov. 4–20; and “Jesus

Christ Superstar,” a musical, by Andrew Lloyd–Webber

and Tim Rice, Jan. 20–Feb. 5. For more information about

the shows, visit www.Surfsideplayers.com.

Caring Hearts

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9

The Cancer Care Foundation Cordially invites youto attend the Caring Hearts Benefit

Fine Wines, Lavish BuffetLive Auction of Wines, Art Work & Jewelry

Music by Frankie Lutz - Steel Drum Sounds of the Carribeanand John Quinlivan

Saturday, April 2, 2011At the Riverside home of Ed and Jeanne André

3800 N. Riverside Dr., Indialantic, Florida5:00 - 8:00 p.m.

Reservations are limited$125.00 per person / Partnership Opportunities Available

Proceeds will assist the uninsured cancer patient in Brevard andIndian River Counties with basic living expenses.

For reservations/donations please visit www.cccfoundationinc.orgFor further info please call 321-952-8837, ext. 231

MARCH 7, 2011Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 14

BBN DIGESTSpace Coast Tiger Club to meet at Florida Tech;panel on sustainability ties in with conference

Space Coast Tiger Bay Club will meet at 6:30 p.m. on Tuesday, March 8, at Florida

Tech in Melbourne. The program will be conducted in the Hartley Room of the Student

Union Building.

The dinner is $25 per person. To make a reservation to attend the function, send an

e–mail message to spacecoasttigerbay@gmail.com or call 777–4998.

The program’s theme will center on “sustainability.”

Panelists will include Jim Fenton, director of the Florida Solar Energy Center; Fred

Maxik, chief technology officer for Lighting Sciences Group of Satellite Beach; and Eduard

Muller, vice chairman of World Commission on Protected Areas, and president of

Universidad de Cooperacion Internacional, in San Jose, Costa Rica.

The dinner meeting and panel discussion will coincide with Florida Tech’s eighth

international forum, “Sustainability 2011: Is it Worth It?” The forum is March 8 and 9 on

the Melbourne campus.

The first day a range of topics will be discussed at the forum, including “Economics and

Renewable Energy,” a key issue on the Space Coast given the job transitions at NASA.

The forum is a partnership between Florida Tech, Budapest University of Technology

and Economics, and the Karlsruhe Institute of Technology in Germany.

Complete information about the conference and registration is available at

http://411.fit.edu/sustainability, or contact Linda Ward at 674–7573, or send her an

e–mail message to lward@fit.edu.

Spring Break camps offered in Central BrevardThe Brevard County Parks and Recreation Department is offering Spring Break camps

at six locations in Central Brevard for children currently in kindergarten through sixth

grade, as well as a camp for persons with disabilities. The camps will be held March 28

through April 1. Camps will be offered at these locations: Travis Park Community Center,

Cocoa; Cocoa West Community Center, Cocoa; Joe Lee Smith Community Center, Cocoa;

McLarty Park Community Center, Rockledge; Kiwanis Island Community Center,

Merritt Island; and Woody Simpson Community Center, Merritt Island. Camp Kaleido-

scope, for persons with disabilities, will be held at the Lower Level Teen Center in Cocoa.

Registration is required by March 25. The fee is $60 per child or $20 per day. For more

information about these camps, call 633–1874.

Brevard Art Museum fund–raiser to feature ‘achievers’The Brevard Art Museum School in Melbourne will host its new spring fund–raiser,

“Alter Ego,” from 7 to 10 p.m. on Saturday, March 12. Alter Ego is an exhibition of

photography work. “Brevard County’s highest achievers reveal their `other’ side through

the lens of professional photographers.” Alter Ego stars include Andrea Bortner, Kelly

Collazo Camirand, Dr. Ross Clevens, Carol Craig, Tim Deratany, Robin Willson

Hattaway, Jose Hixon, Jackie Pantello, Maria Seelman, Nancy Scott, Jonnie Swann, and

Ritch Workman. The Alter Ego red–carpet reception will feature gourmet food and

cocktails, a live auction and entertainment. Event sponsorships start at $350. Individual

tickets are $125. For more details, visit www.brevardartmuseum.org or call 242–0737.

Erna Nixon Park to host ‘Moonlight Stroll’The semi–annual “Moonlight Stroll” sponsored by Brevard County Parks and Recre-

ation will be held from 7 to 10 p.m. on Saturday, March 12, at Erna Nixon Park, 1200

Evans Road, in West Melbourne. Parking will be available at Melbourne Square Mall

(Pole 4, on the west side of JC Penney’s). Admission is $3 per person. Children under 3

will be admitted free of charge. All children must be accompanied by an adult. The

Brevard Astronomical Society will be there with telescopes for stargazing and sky

watching. Musical entertainment will be provided by a number of groups including The

Grace Notes, Tina Eno, Frank and Patti Sanzone, and Gayle and Terry Stafford. Food will

be available for purchase from Hot Stuff Catering. For more information, call Erna Nixon

Park at 952–4525.

Bluegrass band to perform at libraryThe Cocoa Beach Public Library’s “Music on a Sunday Afternoon” will present “Atlan-

tic Bluegrass” at 2 p.m. on Sunday, March 13. This band plays traditional bluegrass

influenced by Flatt and Scruggs, Bill Monroe, and Jimmy Martin. The library is at 550 N.

Brevard Ave.

CECUpick up BBN

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Visit BrevardBusinessNews.com for Advertising InformationMARCH 7, 2011 BREVARD BUSINESS NEWS / 15

BBN DIGESTZoo announces Outdoor Adventure Toursschedule; guided kayaking now available

The Brevard Zoo in Viera invites nature enthusiasts to try one of its several Outdoor

Adventure Tours available at different locations around the county.

The tours are open to the public each month throughout the year on specific days. In

addition, private group tours can be booked as well. Call 254–9453, extension 219, or

send an e–mail to edregistrar@brevardzoo.org to make a reservation.

Participants can paddle around the local waterways and enjoy up–close encounters

with a variety of wildlife including pelican, osprey, eagle, roseate spoonbill, and reddish

egret.

A trained naturalist from the zoo guides the group through pristine areas where

guests may also encounter manatee, dolphin, sea turtles, and horseshoe crabs. Places

explored depend on the tour but include Manatee Cove area on Merritt Island and

Sebastian River in Sebastian.

The 2011 public tour schedule includes:

l Four–hour kayaking tours at Sebastian River, with dates set March 19; April 2, 16

and 30; May 14 and 28; June 11 and 25; July 9 and 23; Aug. 6 and 20; Sept. 3 and 17;

Oct. 1, 15 and 29; Nov. 12 and 26; and Dec. 10. The fee is $50 for nonmembers, $45 for

zoo members, and $40 if bringing a personal kayak. The price includes lunch, snack,

and water.

l Two–hour kayaking tour at Manatee Cove: with dates scheduled April 9 and 23;

May 7 and 21; June 4 and 18; July 2, 16 and 30; Aug. 13 and 27; Sept. 10 and 24; Oct. 8

and 22; Nov. 5 and 19; and Dec. 3 and 17. The cost is $30 for nonmembers and $25 for

zoo members. The price includes a snack and water.

The complete schedule is available online at brevardzoo.org. For more information

and to reserve a spot on a public tour, call 254–9453, extension 219.

Two $1,000 scholarships available to Brevard residentsThe University of Central Florida’s Space Coast Alumni Chapter is offering two

$1,000 Debbie K. Phillis Scholarships to area students. Brevard County high school and

college students attending UCF in the fall 2011 semester can apply for these scholar-

ships. The scholarships are open to all fields of study and all colleges at UCF. The

deadline to submit the required documents, including transcripts, is March 31. The

mission of the Space Coast Alumni Chapter is to support and serve area students and

alumni, through networking, activities and fund–raising events. In order to be eligible

for scholarship consideration, applicants must have a minimum 3.0 grade–point

average, and meet other criteria. To download an application or for more information on

the scholarship, visit www.ucfalumni.com/spacecoast.

Florida Master Naturalist training offeredRegistration is open for the Coastal Systems Module of the Florida Master Natural-

ist, an environmental education extension program being offered in partnership with

the University of Florida–Institute of Food and Agricultural Sciences. The program

offers students the opportunity to learn more about Florida’s natural world and

environmental history. This course is being taught at Riverwalk — A Family Park,

5355 U.S. Highway 1, in Rockledge. Registration is open until March 27, and the course

will be held on Saturdays for two months, beginning April 2. The cost is $225, which

includes 40 hours of instruction, a comprehensive student–reference workbook, and

registration in the UF–FMNP Coastal Systems Naturalist database. Certified teachers

may be able to receive 40 hours of in–service credit. Registration forms are available at

www.MasterNaturalist.org. For more information on this and other programs, call

433–4490 or send an e–mail message to riverwalk@brevardparks.com.

Spring Break camp at Children’s Center in TitusvilleThe Children’s Center, 5650 S. Highway U.S. 1 in Titusville, will hold a Spring

Break camp from 8 a.m. to 4 p.m. March 28 through April 1. Activities will include

crafts, storytime, snacks, and music. One full day is $40; all five days is $150. Children

ages 3 through 7 can participate in this program. The registration deadline is Monday,

March 21. For more information and to register for the camp, call 264–0855 or send an

e–mail message to childrenscenter@parrishmed.com. The Children’s Center is an

affiliate of Parrish Medical Center. The facility offers a variety of learning and early

development programs for children. Visit www.parrishchildrenscenter.com for more

details.

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BREVARD BUSINESS NEWS / 16

Business Review” discussed how recent research shows that “overqualified” employees

tend to perform better and don’t quit any sooner than other employees. Whether an

employee stays or goes is really about job satisfaction.

The studies cited found that many workers stayed in jobs because of their work hours

or the company’s values and were more likely to be happy in their jobs when given

decision–making control.

Figueiredo said job–seekers should address why they are seeking a job even though on

the surface they may appear overqualified. Employers should know they would bring

stability to the position, are “coachable” and willing to do what it takes to get the job done

— that what they are seeking is a satisfying job, she said.

But Cindy Lewis, director of career services for California Lutheran University, advises

graduates against applying for a lower–level position. It can have lasting effects on their

future advancement, she said.

“I would rather a student be out of work for a year and get re–employed where they

should be, than to take a job a lot lower than what they should be taking,” she said.

Lewis acknowledges that some people out of work for a long time may feel pressure to

take any job that comes along to pay the bills, but a resume that shows someone moving

from a high–level to a lower–level job is “going to be hard on their salary potential for a

long time to come.”

Sai Chandavarkar, who has experience as a compliance–audit supervisor, has applied

for jobs for which he might be considered overqualified. He said he has encountered an

expectation that someone who worked higher up the ladder elsewhere will want more

money or switch jobs quickly.

“That’s a risk you’re taking” as a business, he said. “As soon as the economy starts

taking off, there will be a real risk from the employer’s point of view.”

Chandavarkar belongs to the Conejo Jewish Job Support group in Thousand Oaks,

Calif. It meets weekly to discuss job seeking and networking.

Some think “overqualified” is an excuse to eliminate older applicants. Robert Munoz

Atkinson, another Conejo group member, said he hasn’t run into that form of discrimina-

tion but knows others who have.

In his field of engineering, Atkinson said, companies can get an employee fresh out of

college who knows the latest on computers, applications, and theories — often for a lower

salary. But they lose out on someone with experience who knows how to find answers and

solve roadblocks outside of a textbook, he said.

Companies need to consider that an applicant may be looking for more work–life

balance and not seeking higher pay or the 80–hour workweek that comes with it,

Figueiredo said. An older worker may be less likely to move to another company with

higher pay and a bigger title than a young worker wanting to rise quickly.

It comes down to finding the right match based on the individual, she said.

OverqualifiedContinued from page 1

Annual Indiafest at Wickham Park PavilionThe 15th annual Indiafest will be held on Saturday, March 12, and Sunday, March

13, at the Wickham Park Pavilion in Melbourne. This year’s theme is “Cultural Wed-

dings of India.” Not only is the event “getting bigger and better every year, but it also

feels fresh and new, year after year. This newness or uniqueness comes from the fact

that every year the organizers present a different theme which looks at a different aspect

of India’s culture, history and traditions,” said Yasmin Majeed, who is one of the

advisory chairpersons for Indiafest. While Indiafest is known for its celebration of Indian

culture, the organization also assists many local charities and provides aid in disaster

recovery — nationally and internationally, Majeed said. “The organization’s vision and

purpose is twofold: one of cultural education through entertainment, and to support

charities.” Indiafest hours are 10 a.m. to 6 p.m. on Saturday and 1 a.m. to 5 p.m. on

Sunday. For more information about the event, visit Indiafestbrevard.org.

Dog–obedience classes offered at SandriftObedience classes for dogs that are at least “eight weeks of age and non–aggressive”

are offered at Sandrift Community Center, 585 N. Singleton Ave., in Titusville. The

program is instructed by Leslie Kovacs. “Basic Dog Obedience” will meet on Tuesdays,

from 7 to 8 p.m., at a fee of $60 for the seven–week course. The first class is held without

the dog. This class is limited to 20 dogs and registration is required. Contact Kovacs at

323–6535 or at leslie@kovacsdogtraining.com for detailed information.

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BBN SPECIAL FOCUSLinda GeigerContinued from page 1important feature of the production. She says art dolls,

human–like creations, are “vessels of expression” that go

beyond a simple showpiece.

While many are made of fabric, other media such as

paper clay, polymer clays, wax, wood, and porcelain can be

used for heads, limbs, and hands, or for the entire body of

the art doll. Some artists use yarn, string, and even burlap

to create hair. Wool, felt, and cloth are among the many

variations for making skin.

Geiger’s art dolls and character figures are indeed

interesting pieces of work. She says she has made hun-

dreds of art dolls, and her business, as a brighter spotlight

nationally shines on this craft, continues to grow.

“There are many people all over the nation, actually

around the world, who are involved in the making of art

dolls,” said Geiger, founder of the Brevard County Fiber

Artists’ Guild. “It’s an artistic niche that is gaining

visibility.”

A number of books featuring doll artists have been

written and there are several groups that promote this art

form, including the National Institute of American Doll

Artists, which was founded in 1963. There is even a

quarterly magazine, “Art Doll,” that covers the industry.

Samples of Geiger’s art–dolls, puppets, and character

figures are on her website, SevenArtists.com/Geiger.htm.

She also has an exhibit at the Cape Canaveral Library,

and shows her work through the Brevard Cultural

Alliance’s “Art in Public Places” program.

The BCA has art displayed in a number of buildings

throughout the county, including the Government Center

in Viera.

Geiger also is involved with the BCA’s “Artist–in–

Residence” program. The BCA selects area artists to teach

at certain schools in the region.

For her Artist–in–Residence classes, Geiger created a

full curriculum called “Character Figures” for the young

students, and “Career Characters” for older students. The

classes are taught in grades two through six. She says the

boys especially embrace the hands–on learning using

various art mediums.

“They really enjoy themselves because it’s different,

something they haven’t done before. The boys are the best

sewers, too. We do a lot of hand–sewing in these classes,”

said Geiger, who earned two associate degrees from

Brevard Community College — one in fashion marketing

management and the other in liberal studies, graduating

with a perfect 4.0 in both programs.

She has been a substitute teacher in graphic design

with Brevard County Public Schools.

Geiger spent months developing her art–doll instruc-

tion program which she teaches at various locations

around the county. The BCA is one of her stops, where she

leads a workshop on how to make an art doll “from start to

finish.”

As part of her business, Geiger conducts these work-

shops for the public to help promote and introduce more

people to this art form. Two of her classes are scheduled for

the new Art Gallery of Viera in The Avenue in April.

“Linda Geiger has just joined the teaching team at the

Art Gallery of Viera and we are thrilled to have her,” said

Bobbi Q. Brown, director of art education for the gallery

and one the founders of the business. “Linda has incredible

talent and to see her make these art dolls is something

special.”

Geiger’s “Sea Beanies” Art–Doll Workshop is from 2 to

5 p.m. on Saturday, April 2, at the Art Galley of Viera.

Class attendees will learn how to make small dolls using

fibers, fabrics, and clay. The workshop fee is $30 plus $5

for materials.

She will follow up with a two–day workshop from 2 to 5

p.m. on Friday, April 8, and Saturday, April 9, at the same

location. This workshop is called “Dolly–Dancers.”

Participants will learn how to make “one–of–a–kind

sculptured art dolls.”

Geiger said Dolly–Dancer characters are “bendable”

and can be displayed on a shelf or wall as decorative art.

Students will use fibers, fabrics, acrylic paints, clay, and

other materials to create their doll during the workshop.

The fee is $50 plus $5 for materials.

For more details about these art–doll workshops or to

make a reservation for enrollment, send an e–mail

message to Bright_Ideas_Studio@yahoo.com, or phone

784–9347.

The roughly 3,300–square–foot member–supported Art

Gallery of Viera opened four months ago. “But we have

been in business in Brevard County for a year and a half,”

said Suzan Brooks, executive director and a founder of the

Art Gallery of Viera.

Brown added that there are six founding members of

the gallery. The members are local, professional artists

who display their work in the gallery and also help run the

facility.

“They are the most valuable asset the gallery has,”

Brown said. “The Art Gallery of Viera is a great concept.

We’re thrilled to be here. In addition to our core market,

we have been getting traffic from special events that

The Avenue puts on, and being in a mall we have longer

hours than most galleries in the area.”

A third of the gallery space is dedicated to art–educa-

tion classes and workshops, Brown said.

“Most of our classes are taught by area professionals,

such as Linda Geiger. We also have professional artists

coming to the gallery from all over the country to teach

workshops in various mediums. We have seen a lot of

activity and interest over the winter. I have a feeling we

will see an increase in our children’s classes during the

summer, too,” she said.

Geiger said the Art Gallery of Viera’s educational

workshop area is a perfect setting for her to share her art–

doll making technique with others in the community. “I’m

excited about this new relationship and the opportunity to

build upon it.”

Originally from Baltimore, Geiger has been involved in

local community theater for many years.

In fact, her whole family is involved in the performing

and creative arts. Her husband, Malcolm Denemark, is one

of the region’s top photographers and works for “Florida

Today.” Their children have acted on community stages.

Their oldest child, Haley Denemark, started her acting

career at five years of age at Surfside Playhouse in Cocoa

Beach.

“I first got involved with theater through Haley’s

performances, and that was many years ago,” said Geiger,

who was the educational program director for Surfside

Playhouse.

“Now, I’m weaning myself off that involvement and

back into art. It seems like it was something just waiting

for me. The art–doll world has opened up a new opportu-

nity for me,” said Geiger.

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