bca - coworking
TRANSCRIPT
Can coworking
operators make money
? About the new value proposition of
the workplace
Jean-Yves Huwart
BCA ConferenceLondon
May 18th, 2017
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We have been
organizing the
COWORKING Europe
Conference for the last
7 years.
We gather a community
a more than 500 people
yearly. It never stopped
growing since then.
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WE LOVE
OUR COMMUNITY.
13.000 coworking spaces in
operation around the world,
and the growth remains
strong in all main cities, but
not only.
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So, something
must be right
about coworking,
no?
However,
are they all
really making
profit ?
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Of course not…
Only, the same way some restaurants
are profitable and some others are
not...
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Coworking is a new
born industry.
It’s about a new value
proposition for the
workplace.
.
Those who
understand
that make
money !
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TINA
(there is no alternative)…
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We are moving toward
A NEW LEADERSHIP MODEL
9
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Companies become
communities integrated
within ecosystems...
11
Does this
sound familiar ?
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Those are the key principles of
coworking …
And this is partly why coworking
is becoming so popular
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Coworking is the corner stone that workspace
providers can use as a platform to develop their
identity and create new kinds of services.
It’s potentially their best marketing tool, as far as
done with authenticity and real engagement !
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Whether your
workspace looks
like this...
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… or like that.
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It’s about people…
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Offer an new
warmer
experience…
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Provide with support and
trainings
19
Entertain
2020
Geremia Design Luminosity
Photography: Matthew Millman
Be part of
a club
21
Put in touch with other
ecosystems and connect
with local communities
22
Ok, but are
coworking
spaces
making profit
for real ?
They are !
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Such as hotels or … business centres,
coworking spaces offer different products, including private offices,
from which they collect different revenue streams.
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Coworking is a mindset, a
vision of what a workplace has
to be in the 21st century.
The value isn’t anymore in the
provision of hardwares (chairs,
tables, technology,...). Shiny or
cutting-edge items are
commodities unless they
contribute to give the space a
genuine personality.
Coworking is still a very young
industry, though, and new
services are being invented
every day.
Pic:
Duke Studio
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By driving new streams of
people in an area,
Coworking spaces
potentially generate new real
estate value as well.
Source:
CoworkLisboa
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Operating a
coworking
requires a new
set of skills.
Example :
space providers
need to embrace
the modern tools
of
communication
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Looking all the
same becomes a
major risk once
your competitor
showcases a better
vibe and more
community
engagement is one
click away ?
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Same
city:
300
vs
5.200
Faceboo
k
fans
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Source:
Hubud, Bali.
http://double-barrelledtravel.com
Sure the scenery, the
premium location, the
quality of the
infrastructure, the
modern look and feel
of the furniture are
definitely key success
factors
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However, listen, care,
support, feed, engage,
within and outside the
space, in a sincere way…
Those are some of the key
practices to implement
would one like to thrive
personally and financially
in the coworking
business.
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Questions ?
