bcg and swot about blackberry
TRANSCRIPT
![Page 1: BCG and SWOT about Blackberry](https://reader031.vdocuments.net/reader031/viewer/2022012302/55beb742bb61eb2b3c8b4760/html5/thumbnails/1.jpg)
![Page 2: BCG and SWOT about Blackberry](https://reader031.vdocuments.net/reader031/viewer/2022012302/55beb742bb61eb2b3c8b4760/html5/thumbnails/2.jpg)
1.The BCG MATRIX
2.The SWOT ANALYSIS
What we going to study about Blackberry
![Page 3: BCG and SWOT about Blackberry](https://reader031.vdocuments.net/reader031/viewer/2022012302/55beb742bb61eb2b3c8b4760/html5/thumbnails/3.jpg)
The BCG MATRIX
The BCG matrix is invented by the Boston Consulting Group
Allow to classify and evaluate products and services of a business
Balance the activities of a company among :
- Products which make profits
- Products who ensure growth
- Products which constitute the future
- Products who are its heritage
![Page 4: BCG and SWOT about Blackberry](https://reader031.vdocuments.net/reader031/viewer/2022012302/55beb742bb61eb2b3c8b4760/html5/thumbnails/4.jpg)
The BCG MATRIX
![Page 5: BCG and SWOT about Blackberry](https://reader031.vdocuments.net/reader031/viewer/2022012302/55beb742bb61eb2b3c8b4760/html5/thumbnails/5.jpg)
1.The BCG MATRIX
2.The SWOT ANALYSIS
What we going to study about Blackberry
![Page 6: BCG and SWOT about Blackberry](https://reader031.vdocuments.net/reader031/viewer/2022012302/55beb742bb61eb2b3c8b4760/html5/thumbnails/6.jpg)
The SWOT ANALYSIS
Straightforward model that assesses what an organization can and cannot do as well its potential opportunities
Internal
External
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The SWOT ANALYSIS
- Trusted encryption security- Software favoured by the Corporate and Federal Sectors- Patents
- Inability to market the brand- Failed to supply a marketable phone
- Growth of Tablet and Smartphone markets- Licensing its BB10 platform to other manufacturers
- Rapid technological change- Samsung and Apple- Negative publicity
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