be a designer without becoming a 'designer
TRANSCRIPT
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’@NirishShakya UX Lead NOW TV and UX Coach and Trainer
USER-CENTRED DESIGN
FOLLOW THE USER
IDEATE COLLABORATIVELY
TEST, TEST, TEST
USER-CENTRED DESIGN
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
WHAT BUSINESS PEOPLE THINK IT IS
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
WHAT DEVELOPERS THINK IT IS
https://ecokidsart.files.wordpress.com/2011/11/child-playing-with-blocks.jpg
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
WHAT MY MUM (STILL) THINKS IT IS
http://www.channel4.com/programmes/the-it-crowd
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
WHAT GOOGLE THINKS IT IS
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
WHAT I THINK IT IS
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’
Research
@NIRISHSHAKYA
USER-CENTRED DESIGN
Who is the user and what’s their problem?
Design
How do we solve the user’s problem?
Testing
Does our solution solve the user’s problem?
You are already designing user experiences (intentionally or unintentionally).
3 THINGS YOU CAN DO TO BE MORE USER-CENTRIC
http://www.cablexpress.com/default/assets/File/threepigs_wolf.png
FOLLOW THE USER http://pre01.deviantart.net/bbac/th/pre/f/2014/095/4/7/
the_subway__follow_the_white_rabbit___by_catalinprecup-d7cc71o.jpg
Bronisław Malinowski with natives, Trobriand Islands, 1918, https://commons.wikimedia.org/w/index.php?curid=10350397
http://4.bp.blogspot.com/-KGQLDM8o2AA/Tp8LQ1EJ_uI/AAAAAAAAACc/vuDSrftjt7Y/s1600/image3.png
@NIRISHSHAKYABE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’
Context of Mobile Interactionhttp://www.giantant.com/publications/mobile_context_model.pdf
USER CONTEXT
THINK IN GOALS AND TASKS, NOT JUST SCREENS.
Mapping the user’s journey
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
USER JOURNEY MAP FOR USER GOAL - GET TONSILS REMOVED
Personal details Condition Resolution Feedback
Name? That’s just my first
name isn’t it?
Age? Well, I’m nearly 6. Didn’t know they wanted
an actual number.
What’s an ‘address’? All I know is I live with mummy and daddy.
They told me I’m booked for a double-hip replacement when
I’m just having my tonsils removed!
The receptionist and the computer
kept saying no.
The receptionist tried to cross-sell me the
double-hip replacement.
When I asked if the receptionist could speak with somebody, she just shrugged her shoulders.
I was asked to fill a customer survey
without a resolution of my problem.
The receptionist used bad language
in front of me although I’m a kid.
I was shocked and left.
IDEATE COLLABORATIVELY
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
GOOD DESIGN IS…
Humanly desirable
Economically viable
Technically feasible
Good design!
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
PO UX UI Dev
Requirements Wireframes Visuals
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
PO UX UI Dev
Requirements
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’
Requirements Wireframes Visuals Build
@NIRISHSHAKYA
SILOED PROCESS
DeveloperUI designerUX designerProduct owner
Involvement
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’
Wireframes Visuals Build
@NIRISHSHAKYA
A MORE COLLABORATIVE PROCESS
DeveloperUI designerUX designerProduct owner
Involvement
Collaborative ideation
Always start on paper.
90% of everything is crap.
Sturgeon’s Law
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
THE DESIGN FUNNEL
IdeaIdea
IdeaIdea Idea
IdeaIdea Idea
IdeaIdea
IdeaIdea
Idea IdeaIdea Idea
IdeaIdea Idea
Easier and cheaper to fix
More difficult and expensive to fix
Paper sketches
Visual designs and UI
Wireframes
Idea
IdeaIdeaCode
DESIGN STUDIO WORKSHOP VIMEO.COM/37861987Todd Zaki Warfel
http://www.disneyclips.com/imagesnewb4/images/snowwhite-dwarfs.png
90% of meetings are crap.
According to Sturgeon’s Law
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
BAD MEETINGS
BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA
DESIGN STUDIO WORKSHOP
Create 5 mins Pitch
2 mins
Critique 2 mins
TEST, TEST, TESThttp://www.firstsafetysigns.co.uk/WebRoot/BT2/Shops/Store2_002E_Shop1848/45ED/D037/F3AE/1DCC/448D/AC10/3D2A/40FB/Test-in-progress.gif
Fail fast fail often to succeed faster
http://www.oldbookillustrations.com/wp-content/uploads/2016/03/humpty-dumpty.jpg
Even the best designs are just assumptions
until you validate them
Coffee shop testing
http://pre01.deviantart.net/bbac/th/pre/f/2014/095/4/7/the_subway__follow_the_white_rabbit___by_catalinprecup-d7cc71o.jpg http://www.tetburyraillands.com/sites/default/files/tenniel-mad-hatter-col.jpeg
@NIRISHSHAKYABE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’
HOW TO CONDUCT COFFEE SHOP TESTING IN 10 STEPS
Go to a coffee shop.
If time permits, dig deeper and ask them to explain anything that you didn’t understand.
Tell them you would like to show them some of your ideas and get their feedback.
If they agree, buy them the coffee and start the session while you wait for the coffee.
Tell them what your product / proposition is.
Show them your designs and give them a task to do.
Ask them to think aloud while they’re doing the task.
Note down what they like and dislike.
Thank them for their time. Go to Step 2.
Offer people to buy coffee in return for 10 minutes of their time.
USER-CENTRED DESIGN
FOLLOW THE USER
IDEATE COLLABORATIVELY
TEST, TEST, TEST
You are responsible for your user’s experience of your product.
