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Page 1: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,
Page 2: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

“10 Essential SEO Tips to Increase Website Traffic”

Be Found!

Page 3: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

“What’s Very Dangerous Is Not To Evolve…”

--Jeff Bezos – Amazon Founder & CEO

Page 4: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Agenda

SEO

•What is it? How do I leverage it?

•Why optimize my website?

•How do I optimize my Website?

Essential Google Tools

•Google + / Local

•Google Webmaster

•Google Analytics & More….

Page 5: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

If It Worked In The Past Will It Still Work Today?

Page 6: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

If You Build It…Will They Come?

Page 7: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Build It…

Page 8: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Yes, The People Will Come…

Page 9: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Build It…

Page 10: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Yes, The People Will Come…

Page 11: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

How About Today?

Page 12: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

How Do We Increase Traffic To Our Website?

Page 13: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,
Page 14: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Reaching Your Customers…

Page 15: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

How Do You Define SEO?

Page 16: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Search Engine Optimization

(SEO) is the process of improving the

visibility of a website or a web page in

search engines via the “natural” or un-paid

(“organic” “algorithmic”) search results.

en.wikipedia.org/wiki/SEO

Page 17: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Will your prospective customers be able to find

YOU?

Page 18: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Reaching Your Customers…

Page 19: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Survey: Impact on Lead Generation…

Page 20: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

SEO: Who is the Major Player?

Page 21: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

SEO Content & Social Media Integration

Page 22: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

10 Essential SEO Tips…

Page 23: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 1 – Keyword in Domain Name

If you are interested in

some specific field like

SEO make sure you

include keyword in

your domain for

example seotips.com

Page 24: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 2 – Keyword in Post or Page URL

Always change your post permalink if there is no keyword in the URL.

Page 25: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 3 – Keywords in Title tag,headings,

meta description and in Body

Page 26: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 4 – Optimize Images

Add alt tags and

title in all of

your images

and make sure

to optimize the

size to cut the

server load.

Page 27: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 5 – Interlinking & Backlinks

Interlink all your related post, make sure your

link contains keyword. If you are linking to other

website (outbound links) always make sure that

site you are linking to is a “Good Site”.

Page 28: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 6 – Use Google Webmaster Tools

Submit your website/blog to Search

Engine/Directories- Create Google

Webmaster and Analytics account submit

your website including sitemap, track your

rankings and other details.

1. Google

2. Bing

3. Yahoo

Page 29: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 7 – Easy Navigation

Page 30: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 7 – Easy Navigation

Page 31: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 8 – Quality Content

Blog

Blog

Blog

Page 32: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 9 – Optimize Your Social Networks

Add your website address in your

social media profiles

Page 33: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Google +

Page 34: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 10 – Get Google Authorship

Link your Google+ profile to the content you create

Page 35: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 10 – Get Google Authorship

Link your Google+ profile to the content you create

Page 36: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

# 10 – Get Google Authorship

Page 37: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

How about a Bonus Tip?

Page 38: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Google + Local

Page 39: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Questions?

Page 40: Be Found! › 2013 › ... · 6/10/2013  · Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap,

Thank You!

Talent Evolution can help you achieve your business marketing goals by leveraging social media and other online tools. Contact us to learn how.

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