Be Found and Get Found: LinkedIn Best Practices for Nonprofits

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LinkedIn makes it easier than ever to demonstrate your personal brand, the brand of your organization and to be found in its powerful search capability by potential volunteers, donors, board members and corporate sponsors. In this session Marc W. Halpert will walk you through a brief review of best practices in crafting a great LinkedIn personal and company profile. Then Maria Semple will show you how to use search terms to gain better search results. The end result: a new way of benefiting from LinkedIn as a power tool in your agencys marketing toolbox.

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<ul><li>1.Be Found and Get Found LinkedIn Best Practices for Nonprofits Marc W. Halpert and Maria Semple November 19, 2013 Use Twitter Hashtag #4GlearnPart Of:Sponsored by:</li></ul> <p>2. Protecting and Preserving the Institutional Memories of Nonprofits Since 1993Part Of:www.cjwconsulting.com(866) 598-0430 info@cjwconsulting.comSponsored by: 3. Coming Soon Part Of:Sponsored by: 4. Todays SpeakersMaria SempleMarc HalpertPrincipal The Prospect FinderManaging Partner connect2collaborateJamie Maloney Community Developer, 4Good Part Of:Hosting: Cheri J Weissman, CJW Consulting &amp; Services, Inc.Sponsored by: 5. BE FOUND / GET FOUND: LinkedIn Best Practices for Nonprofits presented by: Marc W. Halpert - connect2collaborate.com Maria Semple - The Prospect Finder, LLC 19Nov13 300-400pm 6. Reinforce your brand and also the brand of the nonprofit, section by sectionMarc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 7. Cultivate better connections; attract high quality attentionMarc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 8. If youre going to develop your brand, the last thing you want to do is follow the beaten path. You want to head down your own road.Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers. http://www.forbes.com/sites/loisgeller/2012/05/23/ a-brand-is-a-specialized/8Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 9. Make LinkedIn Tell Others9Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 10. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 11. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 12. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 13. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 14. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 15. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 16. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 17. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 18. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 19. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 20. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 21. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 22. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 23. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 24. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 25. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 26. Volunteer Experience &amp; Causes26Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 27. For those interested in helping a nonprofitMarc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 28. Keyword Densityhttp://www.dailymotion.com/linkedninja#video=xli3nu Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 29. Be sure you are on a GREAT company/organization profile page with: Your Board of Directors Your Corporate Officers Your Office Staff Anyone with public contact 29Marc W. Halpert All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 Marc W. Halpert | | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Sept 2012 30. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 31. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 32. YouTube for that serviceMarc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 33. Wavenys Company Profile Page Stats; 52 followersMarc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 34. http://blog.linkedi n.com/2013/11/1 9/announcinglinkedinshowcase-pages/Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 35. Share often Tell: what you are doing or reading whats important that you want to share with others what you observed that is worthy of comment Update frequently Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 36. LinkedIn Today is now called PulseMaria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 37. Or get your news by channelMaria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 38. Or get your news by news sourceMaria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 39. Distributing newsworthy articles to colleaguesMaria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 40. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 41. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 42. Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 43. Important to you?Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 44. This should be important to you:Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 45. Why your update and headline are so importantMarc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 46. Why your update and headline are so importantMarc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 47. As of October 2013: 259 million+ users worldwideMaria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 48. LinkedIn: The Big PictureLearn.linkedin.com/nonprofitsMaria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 49. LinkedIn BoardConnectTalent Finder account ($1,000 value) Amplify your ability to search and to reach. FREE for one person at your nonprofit! For more info, email: boardconnect@linkedin.comMaria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 50. How People Search For Talent on LinkedIn: Using Advanced Search Feature Finding and Mining Groups In both cases, your Keywords Rule!Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 51. Who should have access to Board Connect? Ideally:Someone with at least 350 first-degree connections. Even better. Someone with at least 500 first-degree connections.Is that you? Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 52. Advanced SearchClick on Advanced for more robust search features and targeted searching!Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 53. Advanced SearchBoard Connect allows for greater searching capacity!Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 54. Example: Searching for Rutgers graduates, in Accounting field, within 25 mile radius.Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 55. A search on Marias account yielded 381 Results. YOURS will be different! You must be logged in to your LinkedIn account for the search results to be tailored to you. The more first-degree connections you have, the more robust your search results will be.Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 56. Save Your Searches! Puts LinkedIn on auto-pilot for you.Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 57. How People Might Search For You:Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 58. How People Search For Talent on LinkedIn: Using Advanced Search Feature Searching within LinkedIn Groups Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 59. Example: Identifying people within Groups who have experience with a YMCA (Results: 25 of the 609 members of this LinkedIn Group)Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013 60. Parting Thoughts Have a complete profile, smartly presented Use keywords Be searchable Use multimedia and graphics for visual effect Tell WHY YOU Have a great company profile for your organization Use analytics Use search smartly, both in LinkedIn as a whole and in groups Take advantage of LinkedIn BoardConnect Get out there and connect to other great people for top notch collaboration 61. Contacting Us NameContact InfoMaria Semplewww.linkedin.com/in/mariasemple maria@theprospectfinder.com 908-256-4433 www.TheProspectFinder.com @mariasempleMarc Halpertwww.linkedin.com/in/marchalpert marchalpert@connect2collaborate.com 203-373-0875 www.connect2collaborate.com @marchalpert </p>