using linkedin to find and be found
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LinkedIn 2013 Using LinkedIn To Be Found and Find Others Presented at Lake Grove Presbyterian Church Job Seekers
Liz duToit
May 13, 2013
© 2013, Liz duToit
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Quotes
“I like to say that Twitter is like a bar, Facebook is your living room, and LinkedIn is the local chamber of commerce.” -BSStoltz “Active participation on LinkedIn is the best way to say, ‘Look at me’ without saying ‘Look at me!” ~Bobby Darnell
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Tips
Add all email addresses to avoid creating 2nd profile
Watch what you click, or you may invite your entire address book to connect
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Agenda Pre-Submitted Questions Communication Methods Contacting Someone in a Group Getting Found by Recruiters Profile Strength Finding Full Name of 3rd Degree Connections LinkedIn Today What If You’re Not Collecting a Paycheck? LinkedIn Etiquette LinkedIn Groups Companies LinkedIn Labs LinkedIn Job Searching Tips Recap
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Pre-Submitted Questions
How to request recommendations. How to edit recommendations. • Profile > Recommendations > Ask for Recommendations – it helps if you ask for
recommendation of specific skills or traits – especially using your keywords • You can manage recommendations, such as requesting a new or revised
recommendation (for instance, if the recommendation has spelling or grammatical errors)
• You are not able to edit recommendations – that would allow you to enhance the recommendation
How to turn on and off my settings. How do I turn off the setting that sends every update to all my connections. • Name (upper right corner) > Settings > Profile Tab > Privacy Controls
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Pre-Submitted Questions
How do I copy my resume into my LinkedIn profile? • The Resume Importer is no longer supported • You can, however, export your profile to PDF
– This option includes your recommendations, which may be useful to have in hard copy (View Profile > Edit Profile Button (blue) > Export to PDF)
– LinkedIn Resume Builder (www.linkedinlabs.com) How do I attach a PowerPoint presentation to my profile? • Click on icon when in edit mode on profile How do I send an email through LinkedIn? • Free accounts can have up to 5 open introductions at a time • If you share a group with someone, write to them via the group • InMails are available for purchase for $10 each (try figuring out
company email syntax instead)
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Pre-Submitted Questions
How do I introduce two of my first level connections to each other? • Go to one of the profiles, click Send a Message, click Include others on
this message (in blue) • Write message and send
What is a low - midrange - high number of profile viewings for job seekers (the section on "your profile has been viewed XXX number of times in the last YYY number of days”). • I have no empirical data to answer this question • Focus instead on Trends – Total Views and Appearances in Search • Are views and appearances trending upward as you enhance your
profile
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Communication Methods Invitations
Requests to connect Messages
Sent to connections, group members
Introductions Requests to reach
connections of connections InMails
Private messages directly to other member
OpenLink Premium members can get
OpenLink messages from other LinkedIn users at no cost to them
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Contacting Someone in a Group
Determine the group you share – if none, join one appropriate to your career & job search
Go to the group Click on the Members tab Enter the member’s name in the search box Hover your cursor over the result If they haven’t changed their settings, you’ll see Send a
Message hyperlink over on the right Click and send a message
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Getting Found by Recruiters LSEO – LinkedIn Search Engine Optimization • Where do you show in results when searching your keywords? Recruiters have access to LinkedIn Recruiter • Can search entire LinkedIn network
– Full names and full profile view
• Advanced search filters • Boolean search for keywords • People you may want to hire
– Recruiter lets them follow candidates • Can see who viewed AND applied for jobs • http://talent.linkedin.com/recruiter-homepage-tour/ • Their views of your profile are anonymous
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To Increase Profile Strength
Industry & Postal Code 3 Recent Positions Education At Least 5 Skills Photo At Least 50
Connections A Summary
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Finding Full Name of 3rd Degree Connections
Search for characteristics
Copy Headline & Location
Search in favorite search engine
Full name among first results LinkedIn ranks high
in search engines
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LinkedIn Today
• Follow Influencers • Follow Channels • Follow Media • Read and post
articles of interest • Make sure to add
your comments
• Post as status update
• Post in Groups • Drives profile
views
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What If You’re Not Collecting a Paycheck?
Create position and include: • Volunteer Work • Consulting • Education • Expanding Professional Network • Engaging Professional Organizations • Research, Webinars, Conferences
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LinkedIn Etiquette
• Always personalize request to connect – boilerplate implies laziness – Don’t indicate you’re a friend or you’ve worked together if you haven’t
• Don’t ask people who haven’t worked with you for recommendations • Don’t spam your connections • Follow individual group guidelines on what’s okay to post • Connection requests aren’t always the best first contact • Use please and thank you in requests • Don’t flood connections’ news feed with numerous status updates • Reply to messages within a short period of time
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LinkedIn Groups
Industry, Company, Function, Geography Discussion Boards – show expertise,
engage others Learn about trends, new ideas Gain profile views
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Companies
Read Status Updates Hiring See How You’re Connected Insights
Promotions Where employees came
from Top skills & expertise
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LinkedIn Labs
www.linkedinlabs.com Projects and experimental features built by employees
• SpeechIn • Year in Review • Connection Timeline • Resume Builder • Signal • Swarm • InMaps • NewIn
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LinkedIn Job Searching Tips
• Job Search Webinar • Build your network • Update your profile • Ask for
recommendations • LinkedIn Jobs
• Jobs you may be interested in
• LinkedIn Blog • Customize your URL • Profile SEO • Following thought
leaders
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Recap Pre-Submitted Questions Contacting Someone in a Group Getting Found by Recruiters Profile Strength Finding Full Name of 3rd Degree Connection LinkedIn Today What If You’re Not Collecting a Paycheck? LinkedIn Etiquette LinkedIn Groups Companies LinkedIn Labs LinkedIn Job Searching Tips
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Additional Tools • LinkedIn Job Search Webinar
– http://learn.linkedin.com/jobseeker/ • LinkedIn Blog
– http://blog.linkedin.com/ • LinkedIn Support
– http://help.linkedin.com/app/home • LinkedIn Help Forum
– http://help.linkedin.com/app/answers/list/search/1/d/c • LinkedIn Safety Center
– http://help.linkedin.com/app/safety • LinkedIn Learning Webinars
– http://help.linkedin.com/app/answers/detail/a_id/530
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Thank you! Questions?
Liz duToit (503) 896-2738 [email protected] www.linkedin.com/in/lizdutoit I offer a one-on-one 2 hour package with unlimited email follow up questions. Contact me for scheduling.