Esquire gets men.

Esquire is defined by our wit, authoritative voice and expert instruction. Men turn to Esquire for our exceptional editorial on style, food and drink, news and culture, and women.

Esquire celebrates being a man.

Esquire defines, reflects, and influences what it means to be a man in contemporary culture.

Esquire was voted the hottest male magazine by Ad week and is an Ad age A- List.

Beats represent the sound, attitude and culture of now.

Beats provides high end and high quality products.

Beats became a multi-billion company within 6 years.

Beats controls 27% of the $1.8 billion headphone market and 57% of the market for premium headphones (NPD group).

Client objectives:Promote new productGain usageIncrease awareness within an older age group of the target

market

Esquire men are willing to pay more for top quality electronics

Beats targets tech-savy early adapters as well as men of all ages

Success of Beats brand is a perfect example ofa true American dream that align with Esquire’s values of Man at His Best

Influential people represent Beats that additionally represent Esquire as a brand

360-DEGREE PLATFORM

Print: Beats sponsored 3rd annual song writing challenge with photo-shoot in Esquire

style section with 4 page gatefold

Tablet: Tapable content and redirecting links to

Beats website

Digital: H- Unit and Skin of Beats newest

product

Social: Beats sponsored Live Sessions contest

Event: Beats sponsored concert/ Beats

Sponsored Campfire Sessions

P R I N T

May 2015: Music IssueMAHB: Music Article/interview featuring Dr. Dre about hissuccess as an artist and business man

Esq Style Presents: Third Annual Esquire Songwriting Challenge sponsored by Beats by Dre, write, perform and record an original song inspired by the phrase: “The Wild West”

Photo shoot of 5 musicians in Telluride, CO5 individual styles 5 edit pages

Impact UnitCustom 4 page gatefold

3 pages of Beats Creative1 page edit

2015

Interactive Units for Enhanced Digital Editions:

Beats tapable content of products

Redirecting link to Beats homepage, Beats Music Subscription App

download and a link editorial to sound cloud playlist of Beats + Esquire

T A B L E T

Homepage Takeover on Esquire.com

H- Unit and Skin of Beats Solo2

Beats + Esquire sound cloud playlist, with

link to Beats music subscription

Songs from third annual song writing competition available for download via Esquire.com

D I G I T A L

S O C I A L

Live Sessions Contest:

Contestants will enter Live Sessions contest and submit videos to

Esquire.com  

The competition will be judged by a panel of experts and consumers can participate by voting on Esquire.com

Winner will be featured on Esquire Live sessions and given ticket to a Benefit Concert/Ruschmeyer’s Campfire Sessions event in the spring

Sponsored Facebook post on Esquire page and Sponsored twitter post on @esquiremag with presented by Beats messaging

Editorial will create a custom hashtag for the promotion #findyourbeat

T H E E V E N T S

Option 1Concert @SummerStage – percentage of proceeds

from ticket sales will go to Learning Leaders of NYC, concert will feature one or more of the musicians from this editorial feature.

Option 2Campfire Sessions event

@ Ruschmeyers with one or more of the featured musicians in the editorial.

Custom event: Concert @SummerStage – percentage of ticket sales will go

to Learning Leaders of NYC 

Concert will feature one or more of the musicians from this editorial feature

The stage will be presented by Beats

VIP sections reserved for Esquire

Event will be webcasted onto esquire.com

Budget: $500,000 to $600,000

Preexisting Event: The Campfire Sessions @

Ruschmeyer’s

Acoustic performance of one or more of the featured musicians in May issue

100 to 150 guests per event

Private Event, Invite only with RSVP

Featuring the hottest cocktails and summer dishes

Winning artist from Live Sessions contest

will receive invitation

Sponsored by Beats and Bushmills Irish Whiskey

Budget: $25,000

I N V E S T M E N T S U M M A R Y

In-Book:4 page gatefold in May 2015 issue: $120,0005 edit pages sponsored by Beats: $100,000

Digital:H- Unit/ Skin: $100,000Timing: April 15 to May 30th 2015Flight: 6 weeks

TabletInclusion in May 2015 ipad edition with corresponding in-book issueAdditional elements: (2) redirecting links ($10,000) and tapable content ($5,000)

Added Value:At least one sponsored Facebook post and one sponsored Tweet

Events:Ruschmeyers: $25,000Benefit concert @ SummerStage: $500,000 Timing: mid to late June 2015

R E S U L T S

The start of an amazing partnership with two brands that have expertise and authority in their fields.

The opportunity to make this program run annually through every May issue.

Gives Beats the chance to expand their target market to an older demographic and to ultimately continue success and seize greatness as their brand is promoted.