Beauty Sells, by Beautydesk

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• Aging• Individualisation

• Multi-culturalisation

• Emancipation• Critical consumer • Less time more wellness• Technology

Internet • Sustainability, climate• Blu border, concept• Overlap in branches

• Health

• Easy

• Enjoy

• Good looking

• Good behaveBio, Fair trade

Maatschappelijke trends Consumptie trendsSocial trends Consumer trends

1 Long term social trend – en consumer trends

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Bron: Euromonitor ‘08

• High awareness of consumers

• Elevation spending on ‘eco products’This section is growing with 20 % every jear

• Protection the environmentAwareness of eco products and where they come from

• Elevation of consumers who are interested in eco productsFirst these products where used by consumer with allergic skins, today more consumers want to experience the benefits of eco products.

• Functionality of eco productsThese product do good for the skin as well as the total environment.

1 Long term social trend – en consumer trends

Lighting: de green trend

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NL Growth in beauty categories - value

Hair Care

Styling

Coloration

159.5+2.5%

133.2-1%

77.5-5%

2006155.5

134.1

81.9

2005180.5+9%

137.2+2%

82.6+3%

2008166.2+4%

134.6+1%

80.1+3%

2007

Face Care

Body Care

Sun Care

177.9+4%

84.8+8%

51.8+16%

171.2

78.3

44.9

217.3+8%

83.1-2%

53.9+18%

201.9+14%

84.40%

45.7-12%

Make Up183.9+5%

175.9 218.7+6%

205.4+12%

Total868.8+3%

841.7 973.2+6%

918.4+6%

Source: Nielsen, mass, waarde x mln

2 Turnover and growth 2005-2008

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Make Up- Omzet in Miototaal mass in NL

152,3

163,4

172,9175,9

183,9

205,4

218,7

100

120

140

160

180

200

220

240

2002 2003 2004 2005 2006 2007 2008

The Make up trade is increased in 6 jears with 70 miljoen Euro

2 Turnover and growth 2005-2008

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Make Up- Value share - period 2002-2008

10,3

13,0

14,314,8

15,4

16,8

18,4

15,9

16,616,2 16,2 16,3

14,6

15,6

10,0

12,0

14,0

16,0

18,0

20,0

2002 2003 2004 2005 2006 2007 2008

L'Oréal Paris Max Factor

2 Turnover and growth 2005-2008

Success L’Oréal Paris make up:van 10.3% in 2002 leader in 2007 & 2008

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269

297

316 316

333

374

240

260

280

300

320

340

360

380

400

2002 2003 2004 2005 2006 2007

men categories

Source: Nielsen

growth+ 105 moi euro in 5 jear

3 men cosmetics

Men cosmetics!

Development men care in 2009

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• MagazinesAdvertising, branded content, free editorial content

• Growth online internetPop-ups, advertising, easiness and access.

• Internet shops24 hour per day access

Sell and pr skills in storeTrained personnel on shop floor

4 Sells

Print and online pr

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• Consumption trend: eco, enjoy, health and comfort

• Face care en make-up stay important and strong growing categories

• Men cosmetics is still upcoming, especially in the older category

• Awareness on cosmetics within the 65+ group, this means new opportunities

• Sale will increase due to internet en magazines world wide.

5 Summary

Summary

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