because you’re not just another pretty face. you need it! where is your advertising dollar going?...
TRANSCRIPT
Because you’re not
just another pretty face
You Need It!
Where is your advertising dollar going?
• TV• Radio• Print• Direct Mail• Coupon Books• Phone Books
You Need It!
Social Media is Word of MouthWhat is your best advertisement?
You Need It!
Social Media is Permission versus Interruption
You Need It!
Social Media is Inexpensive
Posting information on the web is FREE
Information is posted on the web
FOREVERPotential Customer Reach is
UNLIMITED
You Need It!
Social Media is Customer Driven
• Conversation• Communication• Ratings• Reviews• Customer Support• Customer Driven Ideas, Programs and
Products
You Need It!
• 9 out of 10 Internet users visit a Social Media site monthly
• 5 1/2 hours/month average are spent on Social Media sites
• Nearly 1 out of every 8 minutes online is spent on Facebook
Neilson
Social Media is Everywhere
You Need It!
Which Social Media Site Is Best For You?
You Need It!
So where does come in?
You Need It!
Facts• #1 Social Media Platform – 67% of all SM users utilize Facebook
• #1 Internet Site - 13% of all time online is spent on Facebook – surpassing Google, AOL, Yahoo! and Microsoft sites • Reached 800 Million active users
• 150 Million users log on each day
•Fastest growing media site for those 35+ years old
•Users log an average 6 hours each month
•More than 30% of retailers have a Facebook presence
Neilson Online, comSource, Facebook 2009
You Need It!
• Over 120M users from over 200 countries and 170 industries
• Execs from every Fortune 500 are on LinkedIn
• 45% of users are decision makers• Highest average household
income ($109,000) of all social media users
• Professionals spend more time on LinkedIn (283 minutes per month) than online with the New York Times, Wall Street Journal, Business Week and Forbes combined.
The Lowdown on
You Need It!
Twitter Facts
• Over 200 Million registered users• Over 180 Million unique viewers
monthly• 55 Million tweets per day• Nearly 300,000 new users each
day• Drives visits to more than 17,000
websites• Majority of users are 25-54 years
old
You Need It!
Gaga about
You Need It!
• Every minute, 35 hours of video are uploaded to YouTube• YouTube, owned by Google, is the world’s 2nd Largest search
engine: 2 billion views per day• 75 Billion videos served to 375 Million visitors in 2009
You Gotta Try
You Need It!
Blah blah blogs• Short for “Web-log”• 77% of all internet users read
blogs• 38% of bloggers post brand or
product reviews• Showcase your expertise• Versatile, easy to change
content• Drives readers to your website
You Need It!
Mobile Is On The Move!
Specials, coupons, promotions, announcements, eCards, polls, updates, alerts, links, appointment reminders,
tip-of-the-day, voting, fan clubs, fundraising, etc
3 weeks 0.5-1%
3 days 5-15%
4 minutes 90-97%Response rate of 15-30%
Direct mail
TextMessaging
Text MissedItByThatMuch to 98765
You Need It!
Questions about QR Codes?1 in 4 Americans have a smart phone!
Link to:WebsitesBlog PostsText MessagesImagesEmailInstant MessagesMobile CouponsRestaurant MenuProduct InformationReal Estate InformationVirtual Tours
The possibilities are endless!
You Need It!
10 Ways To Make Social Media Work For You
1) Load the profile with information about your services, products2) Use the appropriate Profile name and picture3) Customize your profile with pictures, background, tabs4) Post 2-3 times per week5) Create Events6) Create a Blog7) Display your Social Media badges on all of your internet and printed
materials8) Watch your Privacy Settings9) Monitor Your Sites10) Have a Social Media Policy Guide
You Need It!
1. Create Your Profiles
Fill every field! Create your own!
You Need It!
INCLUDE YOUR
WEBSITE PHONE NUMBER
AND ADDRESS
Need I say more?
You Need It!
2. Use an Appropriate Profile picture
LinkedInProfessional headshot
Facebook, Twittercreative, playful
Edit Photo so thumbnail looks right
You Need It!
LinkedIn Profile Picture
Creative
Also ProfessionalProfessional
Logo? Who are YOU? Family? Friend? Business Partner?
Approachable
Um, I’m confused
You Need It!
Facebook Profile Picture
Logo
Product
Photo
Staff
You Need It!
Check the Thumbnail
602 x 604 pixels
You Need It!
3. Customize your profile with pictures, background, tabs
You Need It!
Customize Your Twitter Background
You Need It!
4. Don’t Over-Post!
• Vary times of day• Vary the days• Have Staff post• Encourage dialogue• Ask questions• Scheduling Software– Sendible, SocialOomph
• Link Facebook/Twitter/Linked In– Ping, Hootsuite, Yoonoo
You Need It!
Always add photos, videos and links
• Draws attention to your post in the feed
• Adds credibility• Search Google for
images
You Need It!
• Create Events on Facebook• Post on Eventful and Eventbrite
• Monthly specials• Reminders (vaccinations, flu shots, annual checkups, floss)
5. Create Events
You Need It!
6. Create a Blog
Short for “Web-log”Easy and effective way to share information and insights
Showcase your expertise to a worldwide audienceNew posts every week or two
You Need It!
7. Show Your Badges, Profile Names
You Need It!
8. What about security and privacy?
You Need It!
9. Reputation Monitoring
• Google Alerts (http://www.google.com/alerts)• Google Blog Search (http://blogsearch.google.com)• Twitter Search (http://search.twitter.com/)• SiteVolume (http://www.sitevolume.com/)• SocialMention (http://www.socialmention.com/)• SocialCast (http://socialcast.com/)
• Enterprise-class solutions: Omniture, Radian6, Techrigy
You Need It!
10. Have a Social Media Policy GuideHow much time is allowed on Social Media?
Who handles complaints?
Separate business and personal profiles
Give credit where credit is due: cite sources
Respect HIPPA
Do not divulge proprietary information
Recognize and comply with copyrights, patents, and trademarks
You Need It!
11. Be
Authentic
TransparentRespectful
Approachable
Responsive
Careful
Have Fun!
Creative
Active
Truthful
You Need It!
Participate in the Conversation
You Need It!
Social Media is Here to Stay
Face it …Social Media Marketing
Media Channel AnalysisProfile Creation and DevelopmentSite Maintenance and Monitoring
Mobile MarketingQR Codes
Reputation MonitoringTraining
Ghost WritingPoint of Purchase Displays
Strategic Planning and PartnershipCreative – Insightful
Personal - Professional - Proactive
Face It! Social Media Marketing
Sue Ann Kern435-201-8610
www.linkedin.com/in/sueannkern facebook.com/sueann.kern SueAnnKern