1

1.1.1 ?What?How?For whom? (Scarcity) ?

(price system)

(Macroeconomics) ( ) (Microeconomics) ) (Applied Economics) Micro Macro

1.2 / Microeconomics Macroeconomics Micro Macro

(Guis Seppi Forgionne) () (Forecasting) (Market Share Analysis) (Demand Analysis) (Elasticity Analysis) (Marginal Productivity) (Cost Function) (Break Even Point Analysis) (Economies of Scale) (Full Cost Pricing) (Marginal Cost Pricing) (Price Leadership)

1.3 (Decision Making Process) (establish objectives) (define the problem) (identify possible alternative solutions) (evaluate alternatives and select the best) (implement and monitor the decision)

1.4

1.5 (Model) 1. QdPD1000010006000400004006002. Q = 1000 0.10P

Q = P =

1.6 (Statistics) (Mathematics) (Operation Research) (Investment and Capital Budgeting) (Finance)

2. 2.1 (Firm)

(Entrepreneur)

2.2 .. /

(Cost & Benefit)

TC=PxQTR=PxQ

2.3 (Balance Sheet) ( )

(Income Statement)

2.4 (Consumer) (Firm)

/

1.2.1.2.

(shareholders) (employees) (customers) (creditors) (government)/

2.5 (profit maximization) (Value of the firm)TR = TC = i =

2.5 () (sales maximization) (growth maximization)