behaviour change for sustainability congress social media presentation
DESCRIPTION
On November 10, 2011 I gave this presentation to the National Behaviour Change for Sustainability. Myself and a team of Social Media Scribes were experimenting with a new way of capturing thoughts, ideas and conversations at a conference style event using social media tools. Participants had a very broad understanding of social media, there were a couple of mavens but most didn't know much about it and some participants were really suspicious. The challenge was to design a way of teaching them social media in an immersive way, capturing ideas and avoiding the tendency to never look at congress notes ever again. This is the introductory presentation.TRANSCRIPT
![Page 1: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/1.jpg)
3 Pillars Network Behaviour Change for Sustainability National Congress
Social Media at the Congress
Not for distribution to third parties. Social Media Scribing and event integration copyright of Goody Two Shoes 2011
![Page 2: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/2.jpg)
Brief
Hello! My name is Jess
![Page 3: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/3.jpg)
![Page 4: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/4.jpg)
IRL In Real Life
![Page 5: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/5.jpg)
NOT the community itself.
A bunch of great tools that can help enhance communities.
![Page 6: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/6.jpg)
So why do we want or
need Social Media? for sustainability behaviour
change (or anything else for that matter)?
![Page 7: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/7.jpg)
Social Media at the National Behaviour Change Congress A greater depth of engagement with topics
Increase the reach of conversations beyond the event
Provide the opportunity for you to
learn & experiment with social media tools.
![Page 8: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/8.jpg)
So how are we using Social Media for the National Behaviour Change Congress?
![Page 9: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/9.jpg)
Things you need to know:
1. We all have varying degrees of knowledge and
experience using social media - that’s OK!
2. This is an experiment. We are all learning
so please provide us with any feedback using the
#socialmedia tag on how we can do things
better, or what you are enjoying
3. We respect privacy. Information made public
via social media by the Three Pillars Network will
not be attributed to an individual or organisation
without their consent.
![Page 10: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/10.jpg)
Twitter is our weapon of choice.
![Page 11: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/11.jpg)
This is what it will look like on the projector
![Page 12: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/12.jpg)
Twitter hashtags The National Behaviour Change for Sustainability Congress
#Sustainchange AND
Collaboration (Anthony)
#collab
Complexity (Andrew)
#complex
Communication (Anh)
#comms
Follow Three Pillars Network on Twitter: @3pillarsnetwork
Evaluation (Sarah)
#evaluate
Social Media (Lucy & Jo)
#social
Facilitation (Alice)
#facil
![Page 13: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/13.jpg)
What happens to the Tweets?1. Tweets will be edited by Social Media Scribes
into Storify ‘chapters’ that participants can
access after the events, there will be six ‘chapters’
based on topic areas
2. Chapters will be available shortly after the
conference and circulated via the 3 Pillars
network
![Page 14: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/14.jpg)
Privacy
![Page 15: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/15.jpg)
•Tweets made by Scribes will not be attributed to any individual or
organisation
•Participants using the @3pillarsnetwork to tweet will not attribute tweets to
any organisation or individual
•Participants using their own personal accounts will be asked not to quote
other participants’ name or organisations (though we cannot guarantee they will
not)
•In group sessions, facilitators will seek consensus on an appropriate group
tweet that best represents the thoughts of the groups’ thinking
•That said, if you would like to take credit for your great ideas then by all
means get your tweet on and ask a Scribe for help if you need it.
Twitter etiquette at Congress
![Page 16: Behaviour Change for Sustainability Congress Social Media Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051816/546d00c6af795958298b52e0/html5/thumbnails/16.jpg)
Any questions?
Not for distribution to third parties. Social Media Scribing and event integration Copyright of Goody Two Shoes 2011
1. Come and talk to me. I promise , I am very nice.
2. Tweet at me @Jem1ller
3. Email me: [email protected]
or you can just stalk me on the Internet :)