behind the scenes: how the entertainment industry is tapping into social
DESCRIPTION
Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks. This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn: - How social is used to instill excitement in a fan base - Ways to drive business results for film, TV, and gaming - Methods for reaching your audience at moments that most influence their decisions - Successful campaigns from some of the biggest entertainment brandsTRANSCRIPT
![Page 1: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/1.jpg)
Behind the Scenes: How the Entertainment Industry is
Tapping into Social
![Page 2: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/2.jpg)
#SocialENT
![Page 3: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/3.jpg)
About
Moontoast’s Activation Marketing Platform helps brands deliver engaging social experiences across all social channels and device types.
Boston, MA Nashville, TN San Francisco, CA
![Page 4: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/4.jpg)
Trusted By Major Brands
![Page 5: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/5.jpg)
facebook.com/moontoast @moontoast gplus.to/moontoast
pinterest.com/moontoastpins youtube.com/moontoasttv linkedin.com/company/moontoast-inc
![Page 6: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/6.jpg)
Marcus Whitney Chief Business Development Officer [email protected] • @marcuswhitney
![Page 7: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/7.jpg)
Our process is simple.
A mobile-first platform that enables brands to reward customers for promoting products to their friends on social media.
![Page 8: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/8.jpg)
Entertainment & Social
![Page 9: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/9.jpg)
2012 2013 2014 2015 2016 2017 2018
$8.54
$7.69
$6.94
$6.09
$5.15
$4.23
$3.50
Media & Entertainment Digital Advertising Spending (billions)
Source: eMarketer, March 2014
![Page 10: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/10.jpg)
Digital Advertising Drivers
News Movies TV Games Music
![Page 11: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/11.jpg)
Projected mobile ad spend for 2014
$31B
![Page 12: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/12.jpg)
Use Social as an extension of your brand
![Page 13: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/13.jpg)
Television
People are looking up info on actors, plot, athletes, etc.
While watching TV…
41% 29%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
![Page 14: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/14.jpg)
Television
People are reading discussions about a TV program on social media sites
While watching TV…
18% 12%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
![Page 15: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/15.jpg)
Television
People are voting or sending comments to a Live Program
While watching TV…
12% 9%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
![Page 16: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/16.jpg)
Television
People are watching a certain program because of something read on social media
While watching TV…
17% 10%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
![Page 17: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/17.jpg)
3.3 hours a day are spent on a smartphone
Source: 2014 Mobile Behavior Report by ExactTarget
![Page 18: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/18.jpg)
t
growth in mobile data traffic; video being a strong driver
81%
Source: Cisco Visual Networking Index
![Page 19: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/19.jpg)
v
Social Across the Entertainment Industry
Film TV Gaming
![Page 20: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/20.jpg)
How do you impact consumers at the moments that influence their decisions most?
![Page 21: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/21.jpg)
Drive business results for film, TV, and gaming using Social Rich Media
![Page 22: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/22.jpg)
Ticket Purchase
![Page 23: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/23.jpg)
Trailer Views
![Page 24: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/24.jpg)
Drive Theater Traffic
![Page 25: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/25.jpg)
Views
![Page 26: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/26.jpg)
Tune-ins
![Page 27: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/27.jpg)
Social Engagement
![Page 28: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/28.jpg)
Pre-order Signup
![Page 29: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/29.jpg)
Results
![Page 30: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/30.jpg)
Social Rich Media
45%avg conversion
rate after expansion
3.51ad unit clicks
per expansion
60%ad units that
use video
![Page 31: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/31.jpg)
“Moontoast has been a great partner in the Cougartown campaign because of their expertise in social rich media, having created and
pioneered the category. We are very pleased with the results.” - VP of Social Media Strategy & Innovation, TBS
![Page 32: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/32.jpg)
VEVO
Goals VEVO wanted to drive artist and brand awareness,
click-throughs, and conversion for their “Hottest
Latin Music Videos of Summer” campaign by
giving their fans a chance to vote.
13.69% Click-through rate
29,445 Video votes collected
44.8% Voter conversion rate
![Page 33: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/33.jpg)
Questions and Answers
#SocialENT
![Page 34: Behind the Scenes: How the Entertainment Industry is Tapping into Social](https://reader033.vdocuments.net/reader033/viewer/2022061103/53f52f5e8d7f7246588b467e/html5/thumbnails/34.jpg)
Want to find out more about Moontoast?
Join us for our webinars each month: Go to moontoast.com/webinar to find out what’s coming up