Behold the

Power of

Segmentati

on

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What is it?Segmentation breaks down your house or alternative prospects list into smaller groups based on predetermined similaritiesThe more data you know about the people you want to target, the more relevant your marketing communications will be

Segmentation

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Advantages of Segmentation

Sending focused campaigns that connect with the targetThe more relevant the email is to the target, the greater the response rate will beA greater response rate leads to a greater ROIThe target feels like you are talking directly to them

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Demographics

What’s the purpose?They help you narrow your search almost instantlyThey help weed out people that may be unqualified for your campaign

ExamplesIndustries of employDepartmentTitleAgeGender

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Psychographics

What are they?AttitudesBeliefsInterestsValues

Why use them?It can tell you how and where to find people outside the officeCan get a better sense of where these people might appear for marketing purposesAllows you to use imagery and word selection to directly appeal to the intended target

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Infographics

What are they?Infographics break down exactly where your target goes to get their information

Our RecommendationChoose only the top 2 or 3 communities to deploy your campaignThe top 2 or 3 tend to reach 85%-90% of the marketA lot of companies waste time and money trying to identify and marketing to the other communities that make up the remaining 10%-15% of their audience and receive a diminished return

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List Select

What is it?A list select is a segmented version of your house and/or alternate lists that represent only the people that apply to a specific category you want to market to

What is the Value of it?You can use psychographic, demographic and infographic information to your advantageIt increases the effectiveness of your marketing campaigns

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Call to Action

Full Report – http://crunk.starrtincup.com/segmentationWilliam TincupW: www.starrtincup.comE: tincup@starrtincup.comP: 817-204-0400