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DESCRIPTION
Applied Branding Winter 2012TRANSCRIPT
m i x o l o g y b a r & l o u n g e
TABLE OF CONTENTS
mission statement
marketing plan
logo design
style guide
store front
entrence
bar & lounge
stationary
products
merchandise
menu
outdoor advertising
Lets rekindle the lost art of mixology. Located inside The trendy SLS hotel in Beverly Hills. Mix mixology bar and lounge is one of the most exclusive, youthful lounge where you can network and kick back a few. The sleek atmosphere with marble countertops and plush leather furniture will certainly make sure you unwind in style. Cocktails reflect the mood of the society, the trends of the time. e belive that life and drinking should be as artistic as art itself. At Mix every drink is created for optimum personal style and mood.
Mission statement
At MIX, there is no Red Bull vodka’s served. Our creative and talented bartanders are experimenting with techniques to put the right drink in your hand, which depends on your mood, not your favorite soda or citrus. Other than our one of a kind drinks, many special edible cocktails are also made on demand. Come experience the sexier side of mixology at MIX.
Marketing plan
logo design
m i x o l o g y b a r & l o u n g e
Mix bar & loungeMix is a mixology bar and lounge that is targeted towards young professinals ages 21~45.
mixology bar & lounge
mi xology bar & lounge
mixology bar & lounge
Mix bar & loungeMix is a mixology bar and lounge that is targeted towards young professinals ages 21~45.
mixology bar & lounge
mi xology bar & lounge
mixology bar & lounge
mixology bar & lounge
mixology bar & lounge
mixology bar & lounge
m i x o l o g y b a r & l o u n g e
PANTONE 122PC
PANTONE 305PC PANTONE 169PC
PANTONE 231PC
PANTONE 263PC
PANTONE 290PC PANTONE 120PC
PANTONE 401PCPANTONE 365PC
PANTONE 390PC
PANTONE 1665PC
PANTONE 2975PC
Style guide
Ste
ine
r ligh
t
Store front
entrance
Bar & loungeEntrance
Bar & lounge
stationary
products
merchandiseproducts
outdoor advertising
m i x o l o g y b a r & l o u n g e