Zespri ChinaThe Challenges and the Opportunities

The uncomfortable reality…

Global produce production by region

New Zealand produces 0.1% of total global produce (fruit and vegetable); global production growth being driven by China and the developing world

Source: UNFAO & Coriolis analysis

Fruit – global production by category

Global fruit production is dominated by a handful of major fruit: bananas, citrus, apples/pears and grapes

Source: UNFAO & Coriolis analysis

Kiwifruit production: 2013/14

Units : 000’s Tonnes

Pie area proportional to volume. Source : 2013 IKO & World Kiwifruit Review

Kiwifruit Production Volumes: 2013/14*

Units : 000’s Tonnes

Pie area proportional to volume. Source : 2013 IKO & World Kiwifruit Review.

Global kiwifruit sales by Zespri

Growth of Zespri: 1999 -2019(f)

10-year growth rate

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Europe Japan Global SEA China

What’s driving Chinese consumer

trends?

An obsession

with food

safety &

health

Demand for

the “new” and

importance of

modern

channels

Increasing

demand for

premium

Biggest concerns for Chinese

Consumers

The evolution of retail

Source: Vision Management Consultants

Marketing premium

NZ vs Chile returns USD/kg: 2009-2013

SunGold gives you refreshing

vitality; brings you a colorful life!

2014 Communication Theme

SunGold consumer activation campaign

Video link

SunGold Consumer activation campaign

• Time: 28th, June, 2014

• Venue: Shanghai central park

Selling health around the world

In store Display

QUESTIONS?