Yo!Marc Canter

Feb. 4th, 2010

Thank you for having me• 26+ years a CEO• Dabble in everything, do nothing• Just as wrong to be an artist, as a musician• Most common ?? about running things virtually

Culture change efforts

IIME 371, 471

A little about myself

The History of…..• MacroMind• Macromedia• The multimedia industry

I used to be famous• 22 years ago I said I wanted to build

Multimedia Encyclopedias

MacroMind/Macromedia

• 1st multimedia player = 1984• 1st multimedia authoring system = 1985• 1st author once, playback on many platforms =

1988• Macromedia IPO = Dec. ‘93

Marc since then

• ‘92-’94 = MediaBand• ‘95 = Marc Canter Show – consulting• ’96-’97 = MediaBar, OnCommand• ‘97-’98 = ChoiceSeat SuperBowl XXXII• ’98 = Trieste ‘Digitale Citta’• ‘99 = NOW.com, Digiscents• ‘00 = Reuters, Simkin, blogging, server-in-a-closet• ‘01 = AOL, Digital Studio Productions• ‘02 = early social networking……

Social Networks

• ’03 = Tribe, AlwaysOn, aSmallWorld, 1UP• ’04 = EMI, Conde Nast• ’05 = Cyworld, Avid• ’06 = PeopleAggregator• ’07 = Sac Kings, Bell Canada, Mondadori,

TimesofIndia, Cyama, PictureMkt• ’08 = Nvidia ClubSLI, RadioOne, Rockland, NY• ‘09 = ROTClink

#10. How rich do you want to be?• Or do you want to go to heaven?

• Inherent conflict between capitalism & humanity

#9. Change is the only way forward

#8. Bootstrap• Monetize yourself• Consult, Volunteer• Build your social capital• Collaborate with others

#7. Think

• Don’t believe everything your read• Follow your instincts• Define what YOUR ethics, goals and tactics are• Think strategically - FIRST• There is no ONE right

#7. Crush it

• Passion

#6. Compunction

• Invest in yourself• Define your own goals for success• Stick to it• Zig while others zag

#5. We are the future

• The people united can never be defeated• Keep it a two-way process!• Question authority until YOU are in charge!• Then contribute to change!

#4. Meetups, Unconferences• Find partners• Not everyone can be a CEO• Leave no student behind

#3. Know your friends

• Understand your enemies• Why are they insisting that you HAVE to come

into work?

#2. All software will be social

• Evolution of Technology has brought us here - today

• It’s about the people• Break down the walls of fiefdoms• Those who resist – are doing so because…….

#1. The Internet is your friend

• Google• Wikipedia• Twitter• Facebook• Archive.org