being heard - etc toolkit · being heard mike corcoran zone enterprise hub manager glyndwr...
TRANSCRIPT
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BEING HEARD
Mike Corcoran ZONE Enterprise Hub Manager
Glyndwr University
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Social Media
Communication
BEING HEARD
Personal Branding
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COMMUNICATION
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COMMUNICATION
The Principles Behind Effective Communication
Clear Structure
Appropriate Tools
Powerful Delivery
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COMMUNICATION
Clear Structure. . .
Know your objective
(Why am I talking?!)
Stick to what you know
Find a narrative
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COMMUNICATION
Clear Structure. . .
Objective Starting
Point Story
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COMMUNICATION
Clear Structure. . .
Objective Starting
Point Story
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COMMUNICATION
Appropriate Tools. . .
Use tools to make it easier for everyone
Be creative!
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COMMUNICATION
Appropriate Tools. . .
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COMMUNICATION
Appropriate Tools. . .
Documents Pictures &
Videos
Slideshows
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COMMUNICATION
Appropriate Tools. . .
Notes and Cue Cards Props and Guest Speakers
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COMMUNICATION
Appropriate Tools. . .
Use tools to make it easier for everyone
Be creative!
Don’t forget why you’re using them!
(Why are you talking?!)
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COMMUNICATION
Powerful Delivery. . .
Care about what you’re saying
Talk at the right speed
Use the right language and tone
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COMMUNICATION
Powerful Delivery. . .
How would you describe what you do to a . . .
5 year old
Classmate or colleague
Grandparent
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COMMUNICATION
Powerful Delivery. . .
Care about what you’re saying
Talk at the right speed
Use the right language and tone
Speak with your body too
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PERSONAL
BRANDING
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PERSONAL BRANDING
What do I want my name to represent?
What words do you associate with the following . . .
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PERSONAL BRANDING
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PERSONAL BRANDING
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PERSONAL BRANDING
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PERSONAL BRANDING
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PERSONAL BRANDING
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PERSONAL BRANDING
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PERSONAL BRANDING
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PERSONAL BRANDING
What do I want my name to represent?
What words do you want people to think of when they
hear your name?
Are your communications consistent with your beliefs
and values?
What is your ‘personal brand’?
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SOCIAL MEDIA
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SOCIAL MEDIA
Putting Theory Into Practice
Why am I talking?
What is the objective of the post?
Have I used tools to make it easier for everyone?
Have I delivered my message as clearly as possible?
What do I want my name to represent?
Is the post consistent with my brand and values?
Is it being shared where my audience is looking?
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SOCIAL MEDIA
Objective: To sell jewellery!
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SOCIAL MEDIA
Clear brand
identity
Links to
objective
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SOCIAL MEDIA
Effective use of
tools
A clear
narrative
Consistent with brand (personalised / bespoke /
handmade)
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SOCIAL MEDIA
Enthusiasm!
Appropriate
language and
tone
Focus on
objective
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SOCIAL MEDIA
Successful Outcome!
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Is it where it will be seen?
Why are you talking?
BEING HEARD
Is it consistent with what you represent?
Post about today on your own social media platforms
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THANK YOU!
Mike Corcoran ZONE Enterprise Hub Manager
Glyndwr University