being heard: how b2b marketers can get above the noise in the marketplace
TRANSCRIPT
Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Linda Popky NorCal BMA March 25, 2015
Today’s Business Environment
It’s Crowded Out There
Marketing Today
How to Stand Out
Keep What Works
Eight Timeless Marketing Principles
Get Grounded
Add in New Realities
Shut Up and Listen
Shut Up and Listen
Be Disruptive
Employees Amplify the Brand
Employees Amplify the Brand
Use Social Media Sensibly
Use Social Media Sensibly
X
Eliminate Static
Marketers in the Organization
Marketing
Marketers in the Organization
ExecutiveTeam
Marketing
Marketers in the Organization
SalesExecutiveTeam
Marketing
Marketers in the Organization
CIOIT
SalesExecutiveTeam
Marketing
Marketers in the Organization
CIOITProduct
Development
SalesExecutiveTeam
Marketing
Momentum Factors
How to Stand Above the Crowd?
• Keep what works • Get grounded • Shut up and listen • Be disruptive • Have employees amplify the brand • Use social media sensibly • Eliminate static
Be the Center of Attention
Vary the Volume
Questions?
There’s No Sound Unless You Make It
What Will You Do in the Next Seven Days?
Be Heard
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