being pharma social by sean moffitt
TRANSCRIPT
- Wikibrands OPMA - - Being Pharma Social -
March 2014Toronto
@wikibrands@crowdweek
Sean Moffitt @seanmoffitt
Look in the digital mirror…
How many of you have 303 Facebook friends?
How many of you use check your smartphone 150 times per day?
How many of you would rather lose your sense of smell than technology?
How many of you update their LinkedIn profile regularly?
How many of you have been dumped via text message?
Canada #1 Connected Nation
87% of Canadians access the Internet Everyday
Online PC Time – Ranks 1st globally - 45 hours per month
Video - Ranks 2nd globally – 25 hours per month/291 videos
Social Media – 82% of us are social networkersFacebook (19MM users) –#1 globally in daily returns and friends 74% of Facebook users come back daily Twitter (11MM) - #5 Globally, surf twice as much vs. average peopleLinkedin (7MM) - #3 Globally, 50% senior management/owners/executives
Gaming - ranked top 10 in social gaming, 58% of us game/90% of youth
Mobile – 91% of us have a mobile phone, 62% of them are now smartphones, #1 iPad nation
Canadians Love Online, Mobile, Social and Video
Mythbusting– There are Industries That are Immune to
Technology and The Open Web
2013 Proprietary and Confidential-Wikibrands 13
#1 EDUCATION #2 ENTERTAINMENT #3 MEDIA #4 ECOMMERCE #5 HEALTH CARE
#6 RETAIL #7 FINANCE/BANKING
#8 TELECOMMUNICATIONS #10 NOT-FOR-PROFITS
#9 CONSUMER/HOUSEH
OLD GOODS
Digital is Reinventing Industries
CEO’s Biggest Challenges
Authority ≠ Expertise
Measurement
Organizational Inertia
– At the highest meta level, What is Really going On Here To Drive Digital
Ahead?
The Top 13 Trends That Are Changing Business at Breakneck Speed
The Role Of Pharma in Social Media?The Rich Cousin – Investor
The Cool Nephew – Lifestyle Appeal
The Well-Travelled Uncle – Wisdom
The Supermodel Niece – Aesthetically Appealing
The Friendly Aunt - The Social Ringleader
The Family Consigliere- Helps Solve Things
Ideas trump TechnologyGreat ideas that spread are rare and valuable
#1 Conversation Worthy Idea/Concept
#2 Great Product/Brand
#3 Customer Experience provided
#4 The Audience who Participates
#5 Culture/employees of a Company
#6 Method in which it interacts w/ its audience
#7 Incentives for referral
#8 Strong process
#9 Creative/design used
#10 Tools/technology platforms builtSource: Wikibrands Buzz Report
Digital Sensai - Healthtap
Bridge the Distance with Professionals - Medeo
Host a Hangout – UN AIDS
Crowdsourcing Communities– Aviva Community Fund
Crowdsource Innovation - Sanofi
Crowdfunding Personal Health - FundRazr
Generate Good Content – J&J
Become Visual Storytellers/Infographics – GSK/Pfizer
Incent/Gamify Adherence - Lifevest
Build Alliances – Novo Nordisk
Monitor Outbreaks
Patient Tracker - Airo
Patient Tracking - OMSignal
Curate Information - AMEX
Mash Up Technology - Novartis
Continuing Social Medical Education
Be the Thoughtleader/Helper – Mayo Clinic Social Media Helath
Network
Become Responsive/Swipeable
Corporate Social Responsibility – Telus Upopolis
Mythbusting– There is No Universal Code
for Doing Well in Social
ReciprocalEthicalHumanAwesomeHelpfulAuthenticSocial
The Hammurabi Code of Digital
CONTENT QUALITY –Shoot it, Visualize It, Provoke It, List It, Link It, Friend It, Say It
CONTENT FREQUENCY – If the Customer is King, then Content is Queen
Activity per Month
Great Good Minimum
Blog Posts 30+ 12 5
Tweets 400 200 100
Facebook Posts
60 30 15
Video 8 4 1
Email 8 4 1
IBM Guidelines – Simple, Reasonable, Visual and Public
The Biggest Wikibranding Sins- Social and Digital Deafness is Tops-
Source: Agent Wildfire Buzz Report
