belgacom mobile applications - werner pandelaere, belgacom - droidcon.be 2011
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Belgacom Mobile ApplicationsWerner Pandelaere
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Mobile Data StimulationKey Development Factors
+
Market Education
& Value Creation
+Infrastructure (Network … )
Belgian mobile data market is growing strong, but not yet mature or mass market
Device Offer
+
Market Education Leaflet
Market EducationLeaflet
Market EducationShop and Bizz magazine
Market EducationGetting starting guide
Market Education Skynet Jack
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Create added valueMobile Apps Development
Care & EaseTools to enhance the customer satisfaction and interaction with the end-users.
Converged services
Offer services via various channels: same experience, but optimized for that channel.
Care & Ease applicationsHello Proximus
launched on Android & iOS
Converged applications1207 – 1307
Soon to be launched on
Android & iOS
But how to be noticed between thousands of other apps?
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Belgacom Apps Guide
Soon to be launched on
Android & iOS
Belgacom Apps Guide
BelgacomApplications
BelgacomSelection
App of the week
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All good, but what’s in it for me as a developer?
Benefit from the go to market actions• Social media announcement (twitter/facebook)• Presence on Skynet Jack android pages• Press release• SMS to android/iPhone users• Recurring presence in Shop/Bizz Magazine• Bill Insert• Leaflet in box of Android from Proximus collection• Download link pre-install on selected Android devices
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All good, but what’s in it for me as a developer?
Send us your apps!What are we looking for?Apps that :• stimulate mobile data• educate the market• give added value for Belgacom customers (local content) Contact: [email protected] submit your app via the Belgacom Apps Guide
Thank you for your attention
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Q&A
•The apps are not stored in the Belgacom Apps Guide, the user is redirected to the regular app stores•Both free & paid apps are included. •We don’t resell the apps. •The referencing of Apps for free for the developer.•There is a limited list per category in the Belgacom Selection•Belgacom performs sanity checks on the apps to safeguard our customers