Silent Selling3rd Edition

Judith Bell

Kate Ternus

Out-of-the-Box ThinkingOut-of-the-Box Thinking

• Creativity means you must “color outside the lines” in order to find new solutions for merchandising problems you encounter

A One-of-a-Kind Creative A One-of-a-Kind Creative MerchandiserMerchandiser

Building and Sustaining a Creative Building and Sustaining a Creative Work EnvironmentWork Environment

• Karl Albrecht’s 5 creative habits:– Mental flexibility– Option thinking– Big-picture thinking– Skill in explaining and selling ideas– Intellectual courage

Selecting Merchandise for Wall Selecting Merchandise for Wall PresentationsPresentations

• Colorways are the assorted colors or groups of colors a manufacturer has chosen for its fashion line

Mannequins and Mannequin Mannequins and Mannequin AlternativesAlternatives

• Choose mannequins or mannequin alternatives that best fit the image of the merchandise selected for the wall section

Communication through SigningCommunication through Signing

Store Layout and FixturesStore Layout and Fixtures

• Store Layouts– Grid Layout– Circular Layout

• Store Fixtures– Gondola Fixtures– Custom-Made Fixtures

• Other Store Design Elements– Walls– Store Furnishings– Graphics

The Visual Merchandiser’s RoleThe Visual Merchandiser’s Role

• Professional Development

• Grocery and Food Product Presentation

• Grocery Shelves and Endcaps

• Cross-Merchandising Tabletop Displays

Twenty-One Visual Twenty-One Visual Merchandising CareersMerchandising Careers

Visual Merchandising Career Visual Merchandising Career StrategiesStrategies

• Getting Your Foot in the Door– Informational Interviews– Internships– Independent Contracting

• Documenting Your Professional Qualifications– Résumés– Cover Letters– Portfolios