1"BeMyEye Srl , Piazza Castello 11, 20121 Milano, Italy Tel. 02.3676.4270

info@bemyeye.com www.facebook.com/bemyeye

www.twitter.com/bemyeye

BeMyEye, your eye inside the store. Crowdsourced field audits. 5th November, 2014

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Key facts

60, companies for which we have worked since June 2013, the beginning of our operations.

Over 90%, companies that repurchased the service.

300.000 pictures made available to customers via the online reporting website BeMyEye.com.

40.000 visits performed during the first six months of 2014.

39.000 our Eyes on the field.

55.000 our Facebook fans.

5/5 the average rating of our app.

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The importance of the in-store experience

Ciò che un potenziale cliente trova nel punto di

vendita è determinante

nella decisione di

acquisto. I Brand vogliono visibilità per i loro

prodotti, i Retailer desiderano un'ottima

customer experience.

What a customer finds in the point of sale

is at the basis of the purchase

decision. Brands want visibility for their

products, Retailers seek a perfect

customer experience.

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The demands of Marketing, Trade and Sales

Is the new product available

  on the shelves?

The current promotion

is clearly marked?

Is my product often in out of stock?

The new display is

available in all stores?

Do promoters well interact with customers?

How’s my brand visibility compared to my competitors?

How can I get many sales

leads from shop owners?

Do they recommend my product?

The windows

are set up correctly?

Distributors and merchandisers

Do their job? Is the shelf

layout as agreed?

In-store

investments need

to be measured

but your own agents and

merchandisers might not be able

to visit many points

of sale in a short

time.

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The new way to measure the point of sale: Field intelligence in crowdsourcing.

BeMyEye is the innovative service for crowdsourcing store checks, mystery shopping and other forms of field monitoring.

Thanks to a widespread network of over 39,000 Eyes (on-demand workers using an iPhone or Android app), BeMyEye offers to its business customers images and data from thousands of locations in few days and at reasonable prices.

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How it works

Brief, questionnaire

setup and address geocoding

Publishing of the campaign

Data receiving

from the field

Validation of jobs done

Results

Customer and BeMyEye share the objectives of the research: - Preparation of the

questionnaire with instructions on what to detect (products, POP, pricing, approach from sales reps etc.); - Geocoding of

addresses to be visted.

The eye reads the Job’s instructions and evaluates the pay.

The first available Eye, reserves the

job, goes to the

location, checks-in

via GPS, fills the

tasks with the

requested answers

and pictures, uploads the completed job.

BeMyEye’s platform receives the completed jobs that gets checked and validated by our staff. BeMyEye invites the

customer to view

the results online

since the very first days of the campaign.

The customer logs to BeMyEye.com where he can see the results in real time. As the campaign proceeds, more data arrives and the customer will use the tools of the site to evaluate them.

The questionnaire is posted on the map of the app at each address. The app alerts the

Eyes in the vicinity of each available Job.

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Screenshots from the app

Publishing. Each Eye sees Jobs posted on the map of the app..

Reservation. He open one in his vicinity and, if he finds it interesting, he reserves it..

Upload. Once completed all the tasks, the Eye uploads the job.

Work. The Eye goes to the location, checks-in via GPS, completes the tasks..

Upload!Remaining time: 02:24: 1,6 MB!

Map L is t !

Shelf layout!585cr , time by car: 00:18!

Pick!!I'll be there within 60 minutes!

WHERE AND WHEN!

TASKS!

Job available now!!

Check on the calendar when this job can be done!

Instructions for the next tasks !

Description of the promotion !

Check-in!Remaining time: 00:59!

How to take the pictures !

Products must be exactly those described !

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Delivery

The customer logs to BeMyEye.com where he can analyze in real time the campaign results as they arrive. •  A report for each visit;

•  Photo galleries and online

analytics;

•  Data file in Excel

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BeMyEye’s solutions

Mystery Shopping. Interaction in disguise with sales staff to check behavior and service level.

Shop audit for Retailers.

Compliance check on guidelines given by the parent company (POPs, promotions, brands, products).

Census survey.

Classification of points of sale, assessment on brand coverage, analysis of highest potential shops.

Sales leads generation. Check the interest of a shopkeeper to start dealing with your products or services.

Dealer survey.

Short interviews with the sales staff

Store view for Brands. Shelf check to verify presence, out of stock, facing, eye level, attention getters, promotion, prices.

Promoter check. Check hostess presence and conformity assessment on their behavior

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…to support your business processes

Assortment check at the POS

We create alert systems that warn agents / dealers when the marketing mix is below your expectations.

Sales Training

We check if sales reps or dealers follow your guidelines when explaining your products. We measure the quality of the interaction with customers.

MBO

We build KPIs based on the presence of products and promotional materials that contribute to the evaluation and incentives for agents, distributors and merchandisers.

Develop business potential on the field

We collect names of shop owners interested in being contacted for marketing actions. The redemption is much higher compared to direct marketing.

Check affiliated POS

We shorten the distance between you and your affiliates, periodically checking if the interior layout and communication meets your guidelines.

Check visibility of promotions

We monitor the proper deployment and the performance of your promotions or of those of your competitors.

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Advantages vs. traditional methods

Certification of data given by a combination of automatic mechanisms (e.g. check-in via GPS, photographic evidence or barcode scan) and behavioral incentives and disincentives (economic or not). Limited unitary cost of each visit. The widespread distribution of our workforce zeroes travel expenses. Those who are already near to an address have a very little marginal cost in going there. Mass observations with ordinary people. A single survey can be performed on 10,000 or more addresses simultaneously, with the “agnostic” approach of a consumer’s eye. Speed in obtaining data allowing almost real time reaction when wrong execution in-store happens. On average, the first 50% of the surveys will arrive within 4 days. Output. Online analytics with charting tools and picture galleries, granular data available in Excel file containing links to images.

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Customers and partners