Content Marketing Best Practice Research, Amplification & Monitoring

Good Content Marketing is…

Creating & distributing valuable, relevant, timely and consistent content to build an audience.

Most content gets few shares and even fewer links

Possible Reasons

• Research – not researching content that resonates with the audience

• Amplification – no amplification strategy and assuming people will find your content

• Monitoring - not monitoring trends and adjusting content or acting quickly enough

Content Marketing Strategy

ResearchWhat questions are being askedWhat content is resonatingCurrent trendsWhat formats are workingPopular authorsUse alerts to stay updatedWhat are competitors doingIdentifying content opportunitiesGenerating content ideas

MonitoringTrending contentCurrent issuesContent benchmarks Use alerts to track- New mentions- New links- New content published

AmplificationLinks, shares & paidWho is amplifying contentInfluencers & outreachRole of Facebook

Content Research

You need data not hunches and Hippos

Research the content your audience loves

What do they share?

What do they find helpful?

What are most shared posts in your area?

Timely :What content is engaging your audience right now?

Create A Competitive EdgeBy knowing what content matters to your audience right now you can:– be the first to share viral content– the first to comment and share viewpoints– create content quickly around the stories that

matter most to your audience

In short, create a deeper level of engagement and build credibility.

Which sites are winning?

Most shared domains for content on Kitchens on Facebook

Track the winning sites• Review their most shared content• Be alerted :– every time they publish new content– when one of their stories starts to trend– get a daily digest of their new links

Track volume of content published

What content formats engage your audience?

Which networks work best for your topics?

What Is Working For Competitors?

View Their Most Shared Content

Amplification

How is content amplified?

Facebook now drives 25% of all traffic to websites

What is Working On Facebook?

Use BuzzSumo’s Facebook Analyzer Tool to see trends and top performing content for any topic or popular Facebook page.

What is Working On Facebook?

Example top questions for Halloween

Monitoring

Content Alerts

Track mentions over time

Content Marketing Strategy

ResearchWhat questions are being askedWhat content is resonatingCurrent trendsWhat formats are workingPopular authorsUse alerts to stay updatedWhat are competitors doingIdentifying content opportunitiesGenerating content ideas

MonitoringTrending content & issuesContent benchmarks Use alerts to track- New mentions- New links- New content published

AmplificationLinks, shares & paidWho is amplifying contentInfluencers & outreachRole of Facebook

Thank You@Buzzsumo @steverayson