why buzzsumo? (8)
TRANSCRIPT
Why BuzzSumo?
March 2016www.buzzsumo.com
Create Better ContentBuzzSumo helps content marketers and publishers improve their content through
research, influencer outreach and monitoring.
Used by
A great content strategy is based on research and planning. BuzzSumo makes content research faster and easier. BuzzSumo provides the data and evidence to ensure you focus on content that engages your audience.
Research and plan
Focus On The Right Networks Review the average shares on each network for your topic area. Does the topic get more traction on Twitter, Facebook or LinkedIn.
Identify Content That Resonates Discover the most shared content in the last 12 months or the last 24 hours. Find the content that resonates with your audience.
Detailed Content Research Does long form content resonate with your audience? What associated topics get shared? What headlines work best? BuzzSumo gives you the answers.
Most Shared Domains Find the most shared domains for your topic area and identify suitable outreach sites. Check the content they publish.
Most Shared Content Formats Filter by content type such as videos or infographics, to see which content formats are resonating with your audience.
Find the influencers Find the influencers who have most sway in your audience or target networks. Develop a target list to reach out to as part of your content strategy.
Research and Plan
Content curation is an important part of content marketing. BuzzSumo helps you to discover, curate and share content to complement and extend your content marketing.
Curate
Get Content AlertsBe the first to see and curate new content in your topic area by setting up an email content alert.
Search by Topic Find the most shared content in a topic area in the last 12 months or the last 24 hours.
Share Content Share content directly from within BuzzSumo or schedule it by adding to Buffer.
Filter By Content Type Want to curate videos or infographics? Filter by content type to find the most shared.
Influencer Content Review all the content shared by any influencer or the top ten influencers for any topic area.
Track Authors Set up alerts to be notified when an influencer or author publishes new content.
Curate
BuzzSumo takes content discovery to a
new level using social search. There is no
shortage of content on the web, the key is
filtering out the content that resonates
with audiences, the content that is
currently trending and the content about
to trend.
A BuzzSumo search will find most shared
content across all the main social
networks
Discover
Discover by Social NetworkFilter by social platform to discover content that is resonating most on say Facebook or LinkedIn.
Discover by Time Period Discover the most shared content in the last 12 months or the last 24 hours. Find the trending content and analyze what is trending over time.
Advanced Operators Use advanced operators to create tailored searches for example removing certain words from searches.
Discover by Domain Search by domain by typing in the domain such as forbes.com, to find the most shared content from that domain.
Discover by Content Type Filter by content type such as videos or infographics, to see which videos are resonating.
Discover by AuthorSearch for an author’s most shared content by using the operator “author:steve rayson” or click on their name..
Discover
Actionable Insights
Find the content that resonates with your audience and optimize your content marketing to improve engagement and content performance.
BuzzSumo’s top content search and content analysis reports allow you to dive deep into the data to gain actionable insights.
Topic Overview
Analysis by Network Analysis by Content Type
Most Shared DomainsBest day to publish
Analysis by Length
Influencer marketing and outreach is a powerful way to extend your reach with a target audience without relying on paid media. Influencers have an audience and can drive traffic to your content.
Influencer Outreach
Analyze Influencers
Filter influencers and sharers by reach, authority, influence and engagement.
Find Influencers BuzzSumo has a powerful influencers search. You can search for the key influencers in any topic area or location.
Follow Influencers Follow influencers directly from within BuzzSumo and add them to your Twitter lists.
Export Influencer Data Export all results such as content sharers, influencers and most shared content as CSV or Excel for detailed analysis and use in other applications.
Influencer Sharing See what content an influencer shares, review the topics they share most often and the domains they share.
Outreach Build and maintain outreach lists and engage with key influencers.
Influencer Outreach
BuzzSumo provides powerful
content alerts and monitoring to
keep you on top of new and
trending content.
You can set up alerts for
keywords, authors and domains,
including competitor sites.
Monitor
Trending Dashboards
Domain Alerts
Get an alert as soon as your competitor published new content or any site you want to monitor.
Keyword and Brand Alerts Create alerts for any topic, brand or keyword. Refine alerts to just the Title or set them to search the full text of articles.
Author Alerts Track all content published by an author by creating an alert. Get a digest or real time email alerts.
Get Alerts in your Email or via RSS
You can set up alerts to be emailed to any person including yourself or set up an RSS feed.
Link Alerts Get notified as soon as there is a new link to your site or a competitor site.
Personalized Dashboard Create a personalized dashboard to monitor all of your alerts.
Monitor
“I love the monitoring and content alerts feature. Since my Google alerts stopped working, I’ve tried a
lot of services, including mention, but they were not doing the simple job I wanted: get alerted when
blog posts mention us.” Emeric Ernoult – AgoraPulse
What some of our users say:
“BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns.
The ability to quickly identify what content is working well in an industry and who the major influencers
are. For me, no tool comes close to providing the kind of insight that BuzzSumo gives.” Matthew
Barby, Wyatt International
I love the ease of use and immediate value I get. I can search for terms/phrases and quickly identify content that’s performing well in a niche or with an audience.” Rand Fishkin, Moz.com
Thank you.