2015 BEST ELECTORAL PRACTICES

NOMINATION FOR SPECIAL AWARD (SVEEP CATEGORY)

SHRI. SHIRISH MOHODSTATE SVEEP NODAL OFFICER AND DEPUTY CHIEF

ELECTORAL OFFICER, MAHARASHTRA STATE

MAHARASHTRA- DEMOGRAPHY

Area (in Sq. kms) 307713

Number of Revenue Division 6

Number of Districts 36

Number of Villages 43665

Number of PCs 48

Number of ACs 288

District with highest number of ACs Mumbai Suburban

(26 )

Census 2015 Population 114669190

Voters Population 83534880

Gender Ratio 932

Roll Gender Ratio 898

Urban Population (%) 45.2

Rural Population (%) 54.8

Mumbai Metropolitan Population 2.5 Crore

Mumbai Metropolitan Electors 73 Lakhs

KEY ISSUES AND CHALLENGES OF MAHARASHTRA

KEY ISSUE

S

Age Cohort (Esp. Youth)

Gender Ratio

EPIC/ PER %

EP Ratio

Low Turnout/ Urban Apathy

Excluded Communitie

s/ Groups

Regular interactions and communication with State's eminent personalit ies in different fields (icons) and coordination for their partic ipation in various voters' education and awareness camps across the State.

Vibrant use of technology for mass outreach and coordination with al l Distr ict SVEEP Nodal Officers which includes use of social media platform l ike Facebook, Youtube, State SVEEP Whatsapp Group of al l Distr ict SVEEP Nodal Officers.

Systematic Documentation which includes Regular Updation of SVEEP reports on various portals/ dashboard etc; preparing and compil ing documents/presentations and booklets during General Elections to Lok Sabha, Vidhan Sabha 2014, Summary Revision (2014, 2015), NERPAP activit ies and booklets for training and awareness of al l stakeholders in the NERPAP campaign.

REGULAR AND EFFECTIVE COMMUNICATION AND COORDINATION

ACTIVITIES

Effective implementation of Media Plan tapping all forms of use of innovative media and communication including TV/ radio/UFO movies, use of LED screens and seats of buses in and around Mumbai metropolitan region, use of ST buses, gas cylinders etc. for display of voters' awareness messages.

Dedicated media strategy with regular presence via radio/television and print media interviews covering voters' education and awareness

EFFECTIVE IMPLEMENTATION OF MEDIA PLAN AND NOTEWORTHY

MEDIA PRESENCE

Conceptualized and gave major contribution in erecting up the Republic Day Tableau of the Election Commission of India in Maharashtra State Republic Day Parade showcasing EPIC, l ive models of actual voting.

The Tableau gained lot of popularity at the event

REPUBLIC DAY TABLEAU OF THE ELECTION COMMISSION OF INDIA

Conceptualization and creative inputs for preparation of all State level audio/video advertisements.

Designed Banners/ Posters for media inserts.

Use of Social Networking Sites (Facebook, Youtube and Whatsapp) to spread mass awareness amongst voters of all sections of the society

CREATIVE EFFORTS FOR IEC

State level coordination and participation in innovations to encourage Youth Voters, viz. Debate Competitions, discussions, NSS activities etc.

Actively participated in ‘Mera Vote Mera Haq’ Debate Competition in association with Mumbai University and NSS

ENCOURAGING YOUTH PARTICIPATION

Gave NERPAP Training to all Officers/ Staff of the entire Secretariat Building.

Actively participated in CSOs/ NGOs events to promote voters’ education and awareness

Handling Voters' complaints/ Voters' Fest portal (NVSP)/ SVEEP Portal for Maharashtra.

Prompt liaison with Officers of the Commission, National and International Delegations visiting Maharashtra, CSOs, NGOs, Media, Educational Institutes, Partner Departments, Field Election Officials and Staff of the State.

HOLISTIC APPROACH TOWARDS SVEEP

Initiated and further facilitated for the special camps for enrolment of Transgenders and Sex Workers voters in the State. Promptly held various rounds of consultative discussions with NGOs/ CSOs pertaining to transgender rights in the State.

Currently working on the unique task of SVEEP-III module for awareness of Transgenders and Sex Workers voters.

ENCOURAGING TRANSGENDER & SEX WORKERS PARTICIPATION

REGULAR AND EFFECTIVE COMMUNICATION AND COORDINATION

ACTIVITIES

OUTCOMES

LS 2009 Roll as on 31.1.2014

Roll as on 31.7.2014

Roll as on 21.1.2015

Roll as on 8.10.2015

0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

68.54%

91.60%

92.40% 92.84% 94.85%EPIC %

EPIC %

PROGRESS IN THE ELECTORAL ROLL HEALTH DUE TO SVEEP

LS 2009 Roll as on 31.1.2014

Roll as on 31.7.2014

Roll as on 21.1.2015

Roll as on 8.10.2015

0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

62.20%

90.33% 91.30% 91.81%94.18%

PER%

PER%

PROGRESS IN THE ELECTORAL ROLL HEALTH DUE TO SVEEP

Roll as on 31.1.2014

Roll as on 31.7.2014

Roll as on 21.1.2015

Roll as on 8.10.2015

880

885

890

895

900

887

893

895898

GENDER RATIO

GENDER RATIO

PROGRESS IN THE ELECTORAL ROLL HEALTH DUE TO SVEEP

1991 1996 1998 1999 2004 2009 20140.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

48.75%52.45%

57.11% 60.96%

54.38%50.73%

60.36%

Lok Sabha Tur...

MAHARASHTRA’S VOTERS’ TURNOUT OVER THE YEARS

1990 1995 1999 2004 2009 20140.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

62.26%

72.68%

60.95% 63.44%59.50%

63.08%

Vidhan Sabha ...

MAHARASHTRA’S VOTERS’ TURNOUT OVER THE YEARS

OUTCOMES OF EFFORTS IN SVEEP DURING LOK SABHA 2014

Voters’ Turnout of Lok Sabha 2014 increased by 10% as compared to Lok Sabha 2009

Female Voters’ Turnout of Lok Sabha 2014 increased by 10.35% as compared to Lok Sabha 2009

2012 2013 2014 20150

200400600800

10001200

0 30270

1018

TRANSGENDER VOTERS’ POPU-LATION

GENDER RATIO

PROGRESS IN THE TRANSGENDER VOTERS DUE TO SVEEP